AIDEN PERERA
Melbourne,Australia
Summary
Business Development Manager with a Key Account Management focus, specialising in commercial growth, strategic partner development, and account retention across sporting goods and apparel. Generated $1M+ in revenue building long-term partnerships with grassroots and semi-professional sporting clubs. Proven in account planning, seasonal execution, forecasting, and cross-functional collaboration.
Overview
5
5
years of professional experience
Work History
Business Development Manager
CourtSide Team
Melbourne, Australia
01.2025 - Current
- Generated $550K in account revenue within the first six months through structured account development and strategic partner engagement.
- Delivered the company's largest partnership (500+ participants), aligning internal production, marketing, and logistics with external club stakeholders.
- Developed and executed seasonal account plans, coordinating order books and product allocations to maximise partner retention and volume expansion.
- Managed day-to-day account operations for a portfolio of grassroots and semi-professional sporting club partners, ensuring rapid issue resolution and flawless execution.
- Collaborated cross-functionally with operations, marketing, logistics, and finance to support seasonal product launches and partner activations.
- Conducted commercial analysis, monitored purchase trends, and maintained sales forecasts to inform internal planning and inventory management.
- Played a key role in a major corporate rebrand, advising on pricing architecture, product repositioning, and commercial planning.
- Maintained detailed account records, performance tracking, and pipeline notes to support reporting cycles and strategic reviews.
Business Development Manager
Pacific Team Sports
Melbourne, Australia
04.2022 - 12.2024
- Recruited to establish commercial growth strategy from inception, scaling annual portfolio revenue from $163K to $475K through long-term sporting club account development.
- Managed the full account lifecycle including prospecting, commercial negotiations, seasonal demand planning, and client retention.
- Analysed account performance and purchasing data to build optimised product assortments and commercial growth plans.
- Acted as primary commercial liaison for Zelus (Nike teamwear licensee), managing partner relationships and monitoring brand compliance and marketplace execution.
- Secured high-profile national sporting club partnerships, expanding company presence into competitive apparel markets.
- Collaborated cross-functionally with warehouse, marketing, and logistics to ensure timely fulfilment of bulk seasonal account orders.
Department Manager - Footwear
JD Sports
Melbourne, Australia
01.2022 - 04.2022
- Led a high-volume footwear department within a global athletic retailer, driving sales performance, team accountability, and customer service standards.
- Optimised sell-through via strategic visual merchandising aligned to top-performing seasonal products.
Store Manager
Stateside Sports
Melbourne, Australia
06.2021 - 01.2022
- Oversaw full store operations for a major sporting apparel retailer, managing brand relationships, staff performance, and labour budgeting.
- Delivered a nationally strong Christmas trading period through disciplined budget analysis and performance target execution.
Education
Bachelor of Criminal Justice -
Federation University Australia
01-2020
Skills
- Key Account Management
- Portfolio & Relationship Management
- Contract Negotiation
- Sales forecasting
- Commercial analysis
- Seasonal planning
- Partner retention
- Account reporting
- Cross-Functional Collaboration
- Stakeholder Management
- Product training
- E-Commerce (Shopify)
Accomplishments
- High-Value Portfolio Growth:
Scaled account revenue from $163K to $475K annually through structured planning, customised assortments, and relationship-driven retention. - Commercial Revenue Leadership:
Generated $1M+ as the sole commercial lead across two startup and scale-stage businesses, owning the full lifecycle from onboarding to expansion. - Large-Scale Partner Execution:
Delivered the company's largest partnership (500+ participants) end-to-end with zero delivery failure, managing multi-level stakeholders throughout.
Timeline
Business Development Manager
CourtSide Team
01.2025 - Current
Business Development Manager
Pacific Team Sports
04.2022 - 12.2024
Department Manager - Footwear
JD Sports
01.2022 - 04.2022
Store Manager
Stateside Sports
06.2021 - 01.2022
Bachelor of Criminal Justice -
Federation University Australia