Olga Kovtun
Brisbane,QLD
Summary
An enthusiastic, energetic, and self-motivated professional with a proven track record in complex e-commerce, digital marketing, sales and customer relations, project management and client relations. Utilising my background in B2B / B2C brick & mortar sales and my marketing degree I'm passionate about building the powerful e-commerce using technology and automation to solve problems and encourage business growth in the digital space. Being highly skilled in market analysis and strategic planning allows me to demonstrate a strong ability to turn data into growth.
Overview
15
15
years of professional experience
1
1
Certification
Work History
E-Commerce Account Manager
Balance Internet
Brisbane, QLD
07.2021 - Current
- Work with APAC's leading brands to drive and roadmap their e-commerce transformation, adding strategic value to our clients by applying the accumulative knowledge in the best UI/UX and CRO practices across B2C, B2B, D2C, and Education sectors.
- Act as an internal client representative, closely collaborating with business analysts, solution architects, project managers, customer success executives, and tech leads, ensuring everyone is aligned on project discovery, scoping, and delivery processes.
- Manage and expand client relationships, fostering long-term partnerships.
- Explore sales opportunities, plan and grow revenue streams for the business.
Client Director & E-Commerce Specialist
Bloom.love Global Marketing
Brisbane, QLD
06.2020 - Current
- Managed client relationships, fostering long-term, win-win partnerships.
- Worked closely with cross-functional teams on the creation and execution of digital strategies for clients in line with their overall business strategy, business objectives, targets, and KPIs
- Project management and coordination of project execution.
- Provided guidance to team members regarding client projects.
- Analysed market trends and customer feedback to identify opportunities for increasing sales revenue and growth.
- Identified areas of improvement in processes related to client management.
- Organised training sessions for staff on proper procedures when interacting with customers.
E-Commerce Manager
Dream Hosiery
Brisbane, QLD
02.2016 - Current
- Project www.dreamhosiery.com.au
- Develop and implement an effective e-commerce strategy to increase online sales.
- Integrate third-party applications such as payment gateways and shipping services into existing systems.
- Analyse website analytics data to identify areas of improvement and enhance user experience.
- Design promotional campaigns to generate interest in e-commerce products. Conduct A and B testing of different strategies to maximize ROI on advertising spend.
- Provide ongoing support for customers using the e-commerce platform.
- Resolve technical issues related to website functionality and design elements.
- Implement SEO best practices to improve organic traffic from search engines. Created, tested, and monitored web pages for optimal performance in search engine rankings.
- Coordinate logistics operations such as order processing, inventory management, and shipment tracking. Manage inventory levels and coordinated with suppliers to ensure timely product restocking.
- Manage online product listings and ensured accurate representation across multiple e-commerce platforms.
- Prepare detailed reports on e-commerce activities, including sales performance and market analysis.
- Conduct customer feedback surveys to identify areas for improvement and enhance the shopping experience.
- Utilizse analytics tools to track campaign performance and ROI, adjusting strategies as needed.
Territory Manager
Anstel Brands Pty Ltd
Brisbane, QLD
04.2016 - 09.2020
- As an independent on-road Territory Manager accountable for achieving the sales targets (KPIs) for assigned territories (QLD and WA)
- Dealied with national retailers and independent businesses in the baby goods industry, as well as with pharmacies, news agencies, and gift shops.
- Delivered outstanding customer experience.
- Maintained and grew sales within an existing customer base, as well as developing new businesses.
- Occasionally, worked on the shop floor with the general public, delivering B2C sales in stores, fostering long-term relationships with the store personnel, and encouraging them to upskill on my product range and drive sales.
National Sales Representative
Arborlab Tree Care Pty Ltd
Brisbane, QLD
03.2014 - 04.2016
- As an on-road sales representative with B2B responsibility for sales and marketing, served as a sales support resource for accounts Australia-wide.
- Grew sales for the business by building strong long-term relationships with independent and franchise retailers in the hardware industry.
- Provided product training and support, assisted in merchandising and in-store promotion campaigns
BDM & Sales Manager
RASVERO Advertising Agency
Moscow
07.2009 - 05.2011
- Managing and growing key accounts (e.g
- Coca Cola, Mercedes, Volvo, Honda, LVMH group, etc.)
- Managing Sales team and processes
- Business development, building strong and long-lasting relationships across all levels
- Project management, media planning, team leading, market research
- Delivering excellent customer service and effective presentation for tenders
- Negotiation, S.O.W., business strategy, data analytic
Education
Certified Digital Marketing Professional -
Digital Marketing Institute
08.2024
Bachelor's Degree in Economy and Marketing -
Viatka State University
05.2004
Skills
- E-commerce: Shopify, Adobe Commerce, Bigcommerce
- Website UI/UX optimisation and personalisation
- Multi-channel Strategy
- Digital Marketing: SMM, SEO, SEM, EDM
- Data Analysis: GA4, Hotjar
- Sales & Account Management
- Project Management
- Problem solving
- Leadership
- Computer literacy: Microsoft365, Google Suite, Atlassian (Jira, Confluence), Monday, Trello
Certification
- Certified Digital Marketing Professional, Digital Marketing Institute - June 2021
- Certified Yoga Teacher, Level 2 - November 2012
Accomplishments
- 2023 Business Award: Positive Impact
Activities
- Technology
- Languages
- Yoga
- Wellbeing
- Fitness
- Self-education
- Traveling
Timeline
E-Commerce Account Manager
Balance Internet
07.2021 - Current
Client Director & E-Commerce Specialist
Bloom.love Global Marketing
06.2020 - Current
Territory Manager
Anstel Brands Pty Ltd
04.2016 - 09.2020
E-Commerce Manager
Dream Hosiery
02.2016 - Current
National Sales Representative
Arborlab Tree Care Pty Ltd
03.2014 - 04.2016
BDM & Sales Manager
RASVERO Advertising Agency
07.2009 - 05.2011
Certified Digital Marketing Professional -
Digital Marketing Institute
Bachelor's Degree in Economy and Marketing -
Viatka State University
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