With 20 years experience in journalism, most extensively in digital news, I have a sharp focus on audience development, analytics and editorial strategy. I have led Australia’s number one news website, set the daily national news agenda and led large teams of national and international journalists, to deliver on tight deadlines and objectives. I have extensive knowledge and experience in on-platform, newsletters, social media and Search Engine Optimisation strategies.
* Develop and implement the digital strategy for the Daily Telegraph, across on-platform, social, search, app and newsletters.
* Manage a team of 15 home page editors, social media editors, audience editors, digital producers and newsletter editors.
* Use analytics and journalistic judgement to implement digital growth strategies.
Responsibilities
* Oversee the daily operations of News Corp Australia's Audience, SEO and Newsletter teams
* Worked with audience editors at major publications within News Corp Australia on major projects and audience development.
Achievements
* Increased newsletters by 141% year on year for the six major publications within News Corp Australia
* Managed a team of audience editors embedded in the major newsrooms, whose articles generated more than 3 million page views
Responsibilities
* Oversaw and implemented the editorial strategy and managed a team of more than 50 editorial staff across multiple cities and countries.
* Used a range of analytics tools to shape the day-to-day and long term coverage.
* Developed and implemented the strategy for major news events, including elections, breaking news and international events.
Achievements
* News.com.au was the number 1 news site for traffic for every month I was editor reaching more than 13 million Australians each month, and broke records for search and social growth.
* Worked with award-winning journalist Samantha Maiden on her exclusive story on Brittany Higgins' Parliament House allegations and follow ups, that won major journalism awards.
* News.com.au was named brand of the year at the 2022 News Awards.
Responsibilities
* During this time I did various roles at news.com.au, starting as copy editor, before becoming news editor and then deputy editor.
* As news editor I managed a team of 20 news reporters across Sydney, Melbourne, Canberra, London and New York and was responsible for the daily news coverage.
Achivements
* Finalist in the headline of the year category at the 2020 News Awards.
* Finalist in the environment category at the 2020 Kennedy Awards for climate change series Time Is Now.
* As news editor, the site's monthly audience grew from 8 million to 11 million.
Responsibilities
* Across my time with NewsLocal, I edited the Rouse Hill Times and Canterbury-Bankstown Express newspapers after starting as a reporter.
Achievements
* Finalist in 2015 Community Newspaper of Australia awards for newspaper with circulation over 50,001 with Canterbury-Bankstown Express
* Finalist in 2015 PANPA Newspaper of the Year awards in the community newspaper section with Canterbury-Bankstown Express
* Editorial growth strategies
* Managing large teams across multiple locations
* Data-driven decision making
* Newsletter growth