Olivia Beringer
Beecroft,Australia
Summary
I’m a strategic passionate research leader with 18+ years of experience. I’ve had great success creating brand opportunities and better business results through research and insights. This has been achieved with deliberate business planning, building strong relationships, crafting research, expertly executing, creative problem solving, and galvanizing teams.
Overview
11
11
years of professional experience
Work History
Senior Research Director
PHD Media, Omnicom Media Group
11.2018 - Current
- Hired to manage Google, PHD’s largest and most research savvy client
- Grew business 10 folds and account team from myself to an additional 2 Research Managers within 2 years
- Promoted July 2023 from Research Director role
- Research and insights fueled the highest brand health globally for 2 Google brands
- 2020, pioneered and optimized PHD’s passive media measurement tool, built and managed a custom passive ‘Superpanel’ - a global research 1st
- 2023, optimized PHD’s passive media measurement tool with board member and founder of oOH! Media
- 2022, instrumental in the establishing new PHD and Beatgrid Media’s commercial measurement partnership
- Leading thought leadership, research innovation, process improvements, end-to-end marketing research, and managing Google team and resourcing for delivery
- Managing senior Google Marketing, APAC Media and Measurement stakeholders
- Uncovering client’s research needs and crafting research solutions that sharpen strategy and deliver better business & marketing outcomes
- Currently leading customization and beta test of media measurement dashboard
- The portfolio includes customer segmentation, brand tracking, media impact research, creative testing, social listening, and custom quantitative and qualitative studies
- 2023, selected for Omnicom Group’s Emerging Leaders Forum
- 2021 - 2023 MFA DE&I Advisory Council member.
- Enhanced research quality by implementing rigorous data analysis methods and streamlining processes.
- Directed a team of researchers, achieving significant advancements in key projects and industry recognition.
- Reduced project completion time by optimizing resource allocation and prioritizing critical tasks.
- Established collaborative partnerships with external organizations to bolster research capabilities and drive innovation.
- Developed strategic plans for research department growth, contributing to overall organizational success.
- Managed budgets for multiple projects, ensuring cost-effective utilization of resources without compromising quality or scope.
- Reviewed staff performance regularly, providing constructive feedback and coaching to ensure continuous improvement in skills and productivity levels.
- Advised senior management on strategic decisions related to research directions based on thorough analyses of industry trends.
- Championed a culture of continuous learning and development within the research department, fostering innovation and creative problem-solving approaches.
Strategy & Research Manager
News Corp Australia
11.2012 - 10.2018
- Pioneered Research operations, managed Strategy, Trade Marketing and Research functions, and managed a team of 6 Trade Marketers and Strategy Associates
- Promoted 2014 from a Senior Insights role
- Pioneer the Research function through leading the team’s first consumer research project from internal business case to client roll-out
- This generated nearly $1M in revenue and supported the start of a new media product
- Managed consumer and media research that shaped editorial and media brands (e.g
- Category behaviour, path to purchase, concept testing, and creative testing).
- Implemented quality control measures to ensure data integrity and validity across all stages of the research process.
- Mentored junior researchers, fostering professional growth and facilitating knowledge transfer between team members.
- Analyzed large datasets using statistical software, uncovering trends and patterns that informed strategic decision-making processes.
Education
Bachelor of Commerce and Business Administration - Marketing
University of British Columbia
Vancouver, Canada05.2000
Skills
- Research
- Insights
- Data analysis and synthesis (eg big data sets)
- Storytelling
- Team management
- Stakeholder management (eg leadership, global)
Accomplishments
I grew PHD’s Google research business 10 folds to $3M revenue in 2 years through strategically mapping the client’s business and marketing needs, identifying opportunities, devising a research business plan, delivering quality research and insights, and establishing myself and my team as trusted advisors. This growth included managing resourcing and growing the Research account team from myself to an additional 2 Research Managers.
Citizenship
- Australian
- Canadian
Gallup Clifton Top Strengths
- Learner
- Connectedness
- Input
- Strategy
- Relator
Personal Information
Title: Research Leader, B.Com Marketing
Awards
International News Media Association award for Best Use of Consumer Research 2016. American Marketing Association’s BC Chapter Marketer of the Year Award 2002.
Timeline
Senior Research Director
PHD Media, Omnicom Media Group
11.2018 - Current
Strategy & Research Manager
News Corp Australia
11.2012 - 10.2018
Bachelor of Commerce and Business Administration - Marketing
University of British Columbia
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