Olivia Drewitt
Perth,Australia
Summary
Highly driven Event Sales Manager with a strong background in hotel sales, business development and hospitality. Proven ability to strategise, coordinate, and execute successful sales plans whilst leading a team of event professionals. Strengths include excellent communication skills, negotiation abilities, and data analysis for strategic decision making. Consistently contributing to revenue growth and client retention in previous roles through innovative sales strategies and proactive problem-solving.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Event Sales Manager
Pan Pacific Perth
Perth, Western Australia
08.2024 - Current
- Developed and implemented event sales strategies to increase revenue and market share.
- Tracked event sales performance using CRM software and drove strategies to reach budget
- Proactive sales to gain new corporate accounts
- Leading a team of Business Development Executives and Senior Event Coordinators in selling and delivering high value conferences and events
- Collaborated with marketing teams to create effective campaigns targeting prospective customers.
- Produced weekly and monthly reports highlighting key performance indicators.
- Cultivated strong professional relationships with key clients to drive long-term business development.
Event Sales Assistant Manager
Parmelia Hilton
Perth, Australia
02.2024 - 08.2024
- Managing a strong team of Sales Executives and Coordinators
- Implementing strategies to reach quarterly budget
- Monthly Owner's reporting for MICE department
- Management and delegation of incoming event enquiries
- Business Development with key accounts and clients
- Managing client retention and proactive C&E sales
- Onboarding and training of new team members
Weddings & Event Manager
Weddings & Events Unlimited
02.2022 - 06.2024
- Supervise set up of the wedding according to the client's requests
- Greet the bridal parties and coordinate the ceremony
- Ensure the itinerary is met and all parties (DJ, celebrant, speakers) are on time
- Coordinate the catering according to dietary requirements and seating plan
- Point of contact for the client if any requests/issues occur
- Management of bar and wait staff throughout the duration of the wedding reception
Event Sales Executive
Parmelia Hilton
Perth, Australia
05.2022 - 02.2024
- Selling high value events to corporate clients at our hotel
- Liaising with clients to meet their budget whilst ensuring a successful event
- Coordination of events from start to finish
- Liaising with external suppliers and outsourcing event equipment
- Creating floorplans, detailed event orders, invoicing and assist event operations with the execution of large events
Event Supervisor
Crafted Events WA
12.2021 - 05.2022
- Coordinate the set up and itinerary on site events
- Approved manager on site and management of staff throughout the event
- Point of contact for the client, resolving any issues/requests they may have
- Experience with bump ins and design process of new events
Assistant General Manager
Ophelia Mexican Kitchen
Vancouver, Canada
09.2020 - 11.2021
- Prepared weekly schedules for staff members based on their availability.
- Monitored inventory levels and placed orders for new stock as needed.
- Conducted regular staff meetings to communicate goals, updates, and receive feedback.
- Oversaw daily operations, ensuring efficiency and compliance with company standards.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
- Took immediate responsibility for issues and found effective solutions for swift resolution.
Education
Diploma of Event Management -
Pacific Training Academy
10.2023
Skills
- Corporate account management
- Sales performance tracking
- Client relationship management
- Team leadership
- Negotiation skills
- Effective communication
- CRM software usage
- Lead generation
- Team recruiting and onboarding
Certification
- Hilton Core Sales Skills - Foundations
- Approved Manager - Unrestricted
- Responsible Service of Alcohol - RSA
References
References available upon request.
Timeline
Event Sales Manager
Pan Pacific Perth
08.2024 - Current
Event Sales Assistant Manager
Parmelia Hilton
02.2024 - 08.2024
Event Sales Executive
Parmelia Hilton
05.2022 - 02.2024
Weddings & Event Manager
Weddings & Events Unlimited
02.2022 - 06.2024
Event Supervisor
Crafted Events WA
12.2021 - 05.2022
Assistant General Manager
Ophelia Mexican Kitchen
09.2020 - 11.2021
Diploma of Event Management -
Pacific Training Academy
Similar Profiles
Sangita BharatiSangita Bharati
Restaurant Waiter at Pan Pacific Hotel PerthRestaurant Waiter at Pan Pacific Hotel Perth
Jingkun(Rex) JiaJingkun(Rex) Jia
Finance Officer - Accounts Receivable at Pan Pacific Hotel PerthFinance Officer - Accounts Receivable at Pan Pacific Hotel Perth
Pema YethroPema Yethro
Host at Pan Lounge ( Pan Pacific VancouverHost at Pan Lounge ( Pan Pacific Vancouver