Olivia Kelly
Brisbane,QLD
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Proficient in crafting compelling content, developing strategic content strategies, conducting consumer insights research, and utilizing graphic design and creative thinking abilities. Possess strong critical thinking skills honed through education and experience.
Overview
3
3
years of professional experience
Work History
MARKETING MANAGER AND PRODUCT DESIGNER
Lovestar
Brisbane, QLD
01.2024 - Current
- Formulated and executed a targeted content strategy, integrating market insights and researched content pillars to optimize and enhance the effectiveness of our social media messaging
- Played a key role in developing marketing campaigns, including content creation, copywriting, and graphic design
- Proficient in effectively utilizing various social media platforms, meta business suits and scheduling tools
- Collaborated with and effectively managed contractors in digital marketing, suppliers, and designers to streamline project workflows and ensure quality deliverables.
- Analyzed market trends to identify potential opportunities for growth.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
CONTENT CREATOR AND SOCIAL MEDIA MANAGER
Mas & Miek Ceramic House
07.2023 - 12.2023
- Enhanced communication skills through clear instruction of intricate ceramic techniques to diverse student groups
- Designed interactive lesson plans fostering creativity, garnering positive feedback from students
- Maintained safe, organized classrooms showcasing effective management abilities
- Showcased creativity by crafting compelling promotional materials for ceramic workshops
- Collaborated with team members to manage and promote art exhibitions, highlighting project management and teamwork prowess.
CERAMIC TEACHER
Mas & Miek Ceramic House
03.2022 - 12.2023
- Enhanced communication skills through clear instruction of intricate ceramic techniques to diverse student groups.
- Designed interactive lesson plans fostering creativity, garnering positive feedback from students.
- Maintained safe, organized classrooms showcasing effective management abilities.
- Showcased creativity by crafting compelling promotional materials for ceramic workshops.
- Collaborated with team members to manage and promote art exhibitions, highlighting project management and teamwork prowess.
MARKETING ASSISTENT
Petal and Pup
04.2021 - 03.2022
- Provided comprehensive support to a dynamic marketing team, including; managing social media advertising, creating engaging content, coordinating events and conducting data analysis
- Developed visual content and designed marketing materials for various channels
- Contributed to planning and executing multi-channel marketing campaigns
- Tracked and reported campaign performance metrics to identify optimization opportunities
- Offered general administrative assistance to enhance team efficiency.
Education
Bachelor of Business (Advertising) -
QUEENSLAND UNIVERSITY OF TECHNOLOGY
01.2024
Skills
- Office Suite
- Google Analytics
- Meta Business Suite
- Klaviyo
- Shopify
- Capture One
- Adobe Suite (Photoshop, Lightroom, Illustrator)
- Canva
- Slack
- Product development
- Social Media Planning
- SEO optimization
- Partnership building
- Marketing Campaign Development
- Brand-Building Strategies
Timeline
MARKETING MANAGER AND PRODUCT DESIGNER
Lovestar
01.2024 - Current
CONTENT CREATOR AND SOCIAL MEDIA MANAGER
Mas & Miek Ceramic House
07.2023 - 12.2023
CERAMIC TEACHER
Mas & Miek Ceramic House
03.2022 - 12.2023
MARKETING ASSISTENT
Petal and Pup
04.2021 - 03.2022
Bachelor of Business (Advertising) -
QUEENSLAND UNIVERSITY OF TECHNOLOGY
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