Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

Olivia Williams

Perth,WA

Summary

As a marketing professional with a Bachelor of Arts in English and Literary Studies, I bring a strong foundation in storytelling, communication and brand messaging. My experience spans content creation, marketing strategy, stakeholder engagement and end-to-end campaign coordination. I have a proven record in delivering high-impact marketing campaigns across social media, EDM and web platforms. With a keen eye for detail and a collaborative approach, I thrive in agile environments, supporting cross-functional teams and ensuring marketing initiatives are aligned with strategic business goals.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Marketing Coordinator

Access Group Australia
06.2025 - Current
  • Coordinate the planning, design and implementation of multi-channel campaigns to drive engagement, lead generation and brand visibility.
  • Contribute to the execution of integrated marketing initiatives that support strategic business goals.
  • Support the development of tools and systems to streamline marketing delivery across business units.
  • Plan and execute paid social media campaigns through Meta Business Suite and LinkedIn Campaign Manager.
  • Plan and coordinate digital and traditional marketing campaigns in collaboration with SEO/SEM, content and design specialists.
  • Develop and implement tailored marketing strategies for each business unit.
  • Utilise design platforms such as Canva Pro and Adobe Creative Cloud Suite.
  • Generate and manage engaging content across platforms including social media and communications.
  • Prepare marketing reports and performance analytics to inform and optimise campaigns.
  • Conduct market research and competitor analysis to support strategic planning.
  • Create and implement content and marketing strategies across all brands.

Marketing Assistant

Access Group Australia
10.2024 - 06.2025
  • Supported high-impact B2B marketing content across social media, blog articles and promotional assets.
  • Supported cross-functional campaign coordination, including leading briefing sessions, preparing executive stakeholder communications as well as comprehensive post-campaign reporting to optimise future initiatives.
  • Planned and coordinated exhibition booths and supporting marketing materials to promote client participation at industry events, including budget preparation, vendor management and on-site logistics.
  • Designed and implemented strategic content frameworks, including content calendars, brand guidelines and content pillars with relevant cadence to ensure consistency and scalability across campaigns.
  • Managed and optimised digital content across web and social platforms, leveraging SEO best practices to increase visibility, engagement and organic traffic.
  • Designed visually consistent eCommerce content assets with Figma, aligning with brand identity and campaign goals.
  • Collaborated with stakeholders during planning sessions to streamline campaign development and alignment.
  • Analysed marketing data to refine content strategies, resulting in improved audience impact.

Editorial Assistant Intern/Social Media Manager

X-Press Magazine
07.2024 - 09.2025
  • Managed social media content and scheduling using Meta Business Suite.
  • Created engaging copy for Facebook and Instagram.
  • Proofread documents for spelling, grammar, punctuation, syntax errors.
  • Analysed market trends and conducted competitor analysis in order to identify potential opportunities for growth.
  • Wrote and edited original articles and adapted press releases for print and online publication.
  • Used WordPress, Mailchimp and Canva to support content delivery.
  • Developed story ideas, proofread content and participated in editorial planning meetings.

Freelance Writer

X-Press Magazine
02.2024 - 01.2025
  • Researched, wrote and edited feature articles, blog posts and lifestyle content tailored to the magazine’s tone and audience.
  • Conducted interviews and collaborated with editorial teams to ensure timely delivery and accurate representation.
  • Maintained clear and consistent communication with editors and stakeholders, receiving and applying editorial feedback efficiently.
  • Maintained accurate records of all writing assignments completed.
  • Analysed target audience needs when creating content that meets their expectations.

Specialist Medical Receptionist

St John of God Dermatology
06.2022 - 08.2023
  • Delivered high-quality front-line service.
  • Managed confidential patient information and handled administrative processes with professionalism and discretion.
  • Scheduled appointments, triaged urgent requests and liaised with medical and government stakeholders.
  • Coordinated with other departments to ensure efficient workflow processes.
  • Reviewed medical documents for accuracy prior to submission or publication.

Education

Bachelor of Arts - English And Literary Studies

University of Western Australia
Perth, WA
12-2024

Skills

  • Integrated Campaign Management
  • Content Strategy & Creation
  • Social Media Marketing & Paid Advertising
  • Marketing Analytics & Reporting
  • Event & Trade Show Marketing
  • Brand & Visual Consistency
  • Stakeholder & Vendor Collaboration
  • Agile Project & Workflow Management

Certification

  • Certificate II in Business

References

References available upon request.

Timeline

Marketing Coordinator

Access Group Australia
06.2025 - Current

Marketing Assistant

Access Group Australia
10.2024 - 06.2025

Editorial Assistant Intern/Social Media Manager

X-Press Magazine
07.2024 - 09.2025

Freelance Writer

X-Press Magazine
02.2024 - 01.2025

Specialist Medical Receptionist

St John of God Dermatology
06.2022 - 08.2023

Bachelor of Arts - English And Literary Studies

University of Western Australia

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