Olivia Rudan Deng
Sydney,NSW
Summary
Motivated and bilingual master's graduate with eye for detail and passion for crafting stories. Skilled in digital media content, copywriting and digital marketing. Passionate about fashion, food, brand strategy, event planning and public relations. Eager to secure digital editor position.
Overview
4
4
years of professional experience
Work History
Content Creator
Douyin & Little Red Book
06.2019 - Current
- Douyin (over 1 billion users) and Little Red Book (over 200 million users) are top two largest and most popular social media platform in China.
- Promote sports and fashion brands (Reebok, FETAQ, Cross Elite etc.) to develop advertisements and social media posts to Elevate business.
- Edit videos and photos and generate content for digital media accounts (5000+ followers and 510,000+ views).
- Produce original, creative content for promotional advertisements and marketing materials.
- Sold over 100 online training programs, offline coaching and sports supplements.
International Student Mentor
New Oriental Education & Technology Group Inc.
02.2019 - Current
- Led transition to University life by providing one-on-one support to students.
- Shared personal experience, resources and activities to support students' learning and development.
- Established a trusting relationship with students by maintaining professionalism and honouring confidentiality.
- Created individualised mentoring plans for students, promoting personal growth.
- Collaborated with parents and school faculty to help students reach their potential.
Internship
MT Branding
06.2021 - 08.2023
- MT Branding specialises in Public Relations, branding and event management, collaborating with MOUTAI, the most famous Baijiu in the world, and other leading alcohol companies and organisations.
- Generated content and edited photos weekly and after every event on WeChat, TikTok and Little Red Book.
- Designed over twenty events and got proven by clients (including Moutai, Xigiu and other Baijiu organisations in China).
- Brainstomed and implemented 6 innovative digital marketing and PR strategies.
- Wrote social media content, advertising copy, and publications for internal and external audiences.
Marketing Coordinator
Approved Importing
08.2019 - 06.2020
- Conducted data analysis on Chinese manufactories to optimise quality and reliability.
- Consulted with factories and organisations in China to establish long-term business growth.
- Reached out to potential customers via email and in-person inquiries.
- Interpreted conversations between Mandarin and English to help supervisors and Chinese factories conduct business.
Education
Master of Media Practice And Industry -
University of Technology Sydney
Sydney, NSW07.2023
Bachelor of Communication - Digital Media
University of Queensland
Brisbane, QLD12.2021
Skills
- Technical skills: digital campaign, creative marketing strategy, public relations, social media content, event planning, business proposal, Microsoft Office (word, ppt, excel), Adobe Photoshop and Adobe Premiere Pro,
- Soft skills: communication skills, attention to detail, creativity
- Language skills: Native in Mandarin & Proficient in English
- Sports: Tennis, CrossFit Level 1 Certificated Coach, Australian Weightlifting Federation Level 1 coach
PROJECT EXPERIENCE
June 2019 – Dec 2019 University of Queensland Art Museum School Engagement Campaign
Brisbane Creative Director
- This campaign aimed to boost visits of UQ Art Museum and attract potential candidates for the University by engaging high school students in Brisbane Inner area.
- Identifying potential target audiences and communicating with staff at the museum.
- Creating plans, schedules, and offline & online campaigns to engage students to visit the museum.
- Generated social media content, edited photos, promotion videos and managed Instagram and YouTube accounts.
- Analysed results from digital campaigns to set long-term goals.
February 2030 - June 2023 UTS Start-up Business Project
Sydney Founder, CEO and Digital Media Coordinator
- A sports bra start-up business thrives on athletic activity, producing high-quality, innovative and sustainable materials products.
- Researched data on existing market, competition, product and fabric design.
- Designed digital campaigns to engage audiences and promote products.
- Used strategic communication to target customers and created an online community.
- Presented my business proposal to potential investors and won the most valuable project in the whole class.
Timeline
Internship
MT Branding
06.2021 - 08.2023
Marketing Coordinator
Approved Importing
08.2019 - 06.2020
Content Creator
Douyin & Little Red Book
06.2019 - Current
International Student Mentor
New Oriental Education & Technology Group Inc.
02.2019 - Current
Master of Media Practice And Industry -
University of Technology Sydney
Bachelor of Communication - Digital Media
University of Queensland
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