Olly Loveday

As the Manager of Content and Social Media at Canon, I am at the forefront of shaping and driving the brand's digital narrative. My role is pivotal in crafting engaging stories and strategies that resonate with our audience, leveraging a blend of creativity and analytics to elevate Canon's digital presence.

• Leadership in Digital Strategy: Develop and execute comprehensive digital marketing strategies across various platforms, focusing on consumer engagement and brand storytelling.
• Content Management: Oversee Canon’s content platform and editorial calendar, ensuring consistent brand voice and message across all channels.
• Budget and Resource Management: Responsible for managing content and social media budgets, optimizing resource allocation for maximum impact.
• Team Mentorship: Mentor Community Managers in Australia and New Zealand, fostering skill development and strategic thinking.
• Analytics and Reporting: Deliver insightful monthly social media analysis reports, guiding data-driven decisions.
• Advocacy Program Management: Handle advocacy programs and partnerships, enhancing Canon's market reach and influencer relations.
• Strategic Alignment with Business Goals: Align social media and content strategies with Canon's overall business objectives, supporting sustainable growth and profitability.

Drifter is full service creative and branding agency. As our name suggests, we drift between creative mediums, working to deliver contextual solutions to solve real business problems. Whether it's strategic planning, creative, production, digital, social or brand design, website or new product developments - We love the entire process, from insight to creative to final execution.

As both an Account Director and Executive Producer, I have the benefit of overseeing and managing accounts from briefing through to production and delivery. Over the years I have worked with multiple FMCG brands such as - Vittoria Coffee, ALM, Pinnacle Drinks & Constellation Brands. I've also worked across start ups, experience and fin tech brands, including Afterpay, Money Me and Investsmart, Luna Park, Scenic World & Sydney Zoo.

Projects have ranged from:

• Conceptually developing and producing 360 cross-channelled brand campaigns for Vittoria Coffee and Afterpay.
• Tactical social lead generation & conversion campaigns for ALM & Constellation Wines
• Brand design & new product developments for Pinnacle Drinks, Sydney Zoo and Jamaica Blue.

As a full service agency, Drifter also provides a media management arm. This covers:

• Engaging media partners and booking in media buys
• Managing results-driven social media campaigns,
• Developing & Managing Always On content calenders
• Reporting on metrics and data driven insights.
• Lead generation & conversion campaigns
• Database growth and segmentation development

Through this experience I have gained an applied knowledge of media landscapes and have direct experience with platforms such as Meta Ads Manager, Google Ads and Campaign Monitor & Google Analytics.

In 2018, Drifter Creative merged with another agency to form Loyal Agency. A full service agency with capabilities across creative, brand, digital, production & media.

As their Senior Account Manager and Integrated Producer, my roles included (not limited to):

• Account Management & Client Relations
• Production: Television, digital, OOH & print
• Media Management - Paid & Earned •
• Copywriting
• Lead Generation & eDM Campaigns Database & Segmentation Development
• Team Management

Some of Loyal's clients included Afterpay, ALM, Vittoria Coffee, Pinnacle Drinks, Sydney Zoo, Investsmart, Elanco & Money Me.