Omika Sheth
Brisbane,QLD
Summary
A highly motivated Paid media enthusiast who always find ways to steer the team towards innovative online marketing strategies, focusing on best outcomes for clients.
I strongly believe in teamwork and have experience in training and upskilling individuals across channels. Strong project management and organisation skills helps me keep accurate track of deliverables, ensuring they're being met consistently.
Overview
12
12
years of professional experience
Work History
Performance Manager
Kinesso (IPG Mediabrands)
2019.11 - Current
- Supporting client leads and directors in various client projects.
- Responding to client briefs by developing in-depth paid search or social platform tactics that help achieve the broader media strategy.
- Managing budgets and ensuring media delivery is optimised to achieve agreed client KPIs. Providing solutions to client and applying agreed actions to underperforming activity.
- Coordinate workflow across the team, overseeing all deliverables in a timely manner and ensuring consistent best practices are adhered to.
- Mentoring team members by constantly providing feedback and coaching, including developing soft skills, prioritising key training sessions and adhering to processes.
- Reviewing and understanding challenges faced by team members in their daily tasks and creating processes to overcome those challenges.
- Successfully planned and implemented paid media strategies across renowned clients such as Goodman Fielder (with brands including Helga's, Wonder White, CSR), Afterpay and RACQ, with an average monthly budget of approx. $200k.
Performance Executive
Columbus, A Merkle Company
2017.06 - 2019.11
- Using initiative to ensure the smooth running of Performance accounts (Search, Social and Affiliates) by carrying out daily optimisation, monitoring spend, changing creative.
- Building and implementing client SEM campaigns, including keyword research, campaign structure development, and writing compelling ad copy.
- Optimising campaigns using a variety of methods and strategies to deliver high quality, converting traffic.
- Conducting SEM audits.
- Critically analysing the performance of the accounts and creating weekly, monthly and post-campaign reports.
- Day to day client contact and meetings.
Provisioning Manager
AVP SOLUTIONS
2015.02 - 2017.05
- Awarded the Best Support Person of the Year, 2015.
- Managing the provisioning team to provide support to the Telecom Sales team and excel the monthly target.
- Training the new members of the team.
- Managing customer Accounts and making sure the customers are extremely satisfied with the services.
- Assistant to the Directors of the company.
- Maintaining the stock and logistics of the company.
Business Sales Representative
AVP SOLUTIONS
2014.06 - 2014.12
- Cold calling
- Setting appointments with business customers
- Selling Telecom services to various small/medium businesses
- Managing customer's accounts
Sales Promoter
WORLD VISION AUSTRALIA
2013.11 - 2014.05
- Getting sponsorships for needy children from customers
- Point-of-Sale contact (Face-to-face)
- Team work to achieve desired results
- Reporting daily targets to the team leader
- Customer focus approach.
Market Research Assistant
DIGITAL EXCHANGE
2013.01 - 2013.07
- Conducted primary research on various industries through phone calls
- Conducted secondary online research and analysis on market trends in different industries
- Writing reports based on collected data, observations and insights
- Presenting reports the marketing team
- Assisted in sale of Digital Exchange services
- Assisted in structuring various marketing campaign ideas.
Sales and Marketing Consultant
MARC EDWARD AGENCY
2012.06 - 2012.09
- Position held at Myers and David Jones Brisbane City
- Carried out sales of different fragrances
- Product quality establishment and price comparisons
- Initiated and closed sales
- Achieved set sales target on a daily basis
- Gained first-hand knowledge and experience of Australian consumer behaviour and serving and selling to customers of varied cultural backgrounds.
Education
Masters of Business - Marketing and Advertising
QUEENSLAND UNIVERSITY OF TECHNOLOGY
12.2013
BBA - Business
Maharaja Sayaji Rao University
Baroda, India06.2011
Skills
- In-depth knowledge and experience across various Performance Marketing platforms such as Google Ads, Microsoft Ads, Meta Ads, TikTok Ads and Pinterest Ads.
- Excellent time management and prioritisation of the tasks in the fast paced agency world.
- Excellent communication and client service skills.
- Involved in the recruitment, training, leading and managing executives and coordinators.
- Teamwork and collaboration demonstrated by not only working with team members across different cities but also other partners involved.
- Problem-Solving aptitude by understanding client and team needs and challenges and working on solutions to achieve efficiency.
- Research and analytical skills with high attention to detail.
- Easily adapt to new environment by bringing in a can do positive attitude.
References
Available upon request
Timeline
Performance Manager
Kinesso (IPG Mediabrands)
2019.11 - Current
Performance Executive
Columbus, A Merkle Company
2017.06 - 2019.11
Provisioning Manager
AVP SOLUTIONS
2015.02 - 2017.05
Business Sales Representative
AVP SOLUTIONS
2014.06 - 2014.12
Sales Promoter
WORLD VISION AUSTRALIA
2013.11 - 2014.05
Market Research Assistant
DIGITAL EXCHANGE
2013.01 - 2013.07
Sales and Marketing Consultant
MARC EDWARD AGENCY
2012.06 - 2012.09
Masters of Business - Marketing and Advertising
QUEENSLAND UNIVERSITY OF TECHNOLOGY
BBA - Business
Maharaja Sayaji Rao University
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