Oscar Augusto Ramirez Ricaurte
St Peters,Australia
Summary
Strategic, creative, and sales-driven professional with deep roots in the specialty coffee industry. Known for blending business acumen with a genuine passion for people and products. Whether closing six-figure deals or leading brand activations at international trade shows, I bring energy, vision, and a personal touch to every opportunity. Let's make things happen—and make them memorable.
Overview
11
11
years of professional experience
Work History
Sales & Marketing Manager
Cofinet Australia
01.2022 - Current
- Drive national and global sales strategy, connecting top-tier coffee producers with roasters across continents.
- Lead brand and market development through tailored marketing campaigns, social media, and industry events.
- Orchestrated a record-breaking sales year in 2024, reaching 1,500 tons of specialty coffee traded in Australia.
- Represent Cofinet at major coffee expos and cupping sessions worldwide.
- Develop and lead marketing strategies such as public cupping sessions and coffee events across Australia to increase brand exposure and strengthen our presence in the Australian specialty coffee market.
- During weekly meetings with the sales and marketing teams, listen to all feedback and carefully review reports to make informed decisions and guide the direction of sales and marketing strategies.
- Drive strategies to showcase our farms and partnerships in Colombia to audiences in Australia and worldwide, generating engagement that supports long-term relationships, new contracts, and increased annual coffee sales.
- Direct the development and implementation of strategies to build and maintain Cofinet’s image and reputation with its customers and the public.
- Hold weekly meetings with the sales team to shape and roll out strategies and build strong, lasting customer relationships.
- Organise weekly online marketing team meetings (Colombia) to create engaging global content for newsletters, social media, and the website.
Relationship Manager
Cofinet Australia
01.2020 - 01.2021
- Managed all client accounts in NSW & SA, overseeing monthly sales of $500K AUD and 60 tons of coffee.
- Built and nurtured long-term B2B partnerships with specialty roasters across the region.
- Researching and contacting prospective clients to present Cofinet’s value proposition and competitive advantages.
- Scheduling and attending meetings with prospective and existing clients.
- Generating new leads through market research and industry knowledge.
- Contributing to the growth of Cofinet’s market share.
- Developing and strengthening client relationships to drive revenue.
- Efficiently identifying and resolving client concerns.
- Reporting sales opportunities and market trends directly to the General Manager – Australia.
- Organizing cupping sessions and coordinating relevant industry events.
- Sending samples to clients and conducting follow-ups.
- Maintaining client records in the CRM system (HubSpot).
- Managing inventory levels to ensure consistent availability of all coffee lines.
- Forecasting and overseeing inventory management.
Head of Marketing & Sales
Café Bernal
Colombia
01.2016 - 01.2020
- Designed and executed nationwide sales and brand strategies.
- Led cross-functional meetings to align marketing with business objectives.
- Represented the brand at national coffee events and trade shows.
- Lead, plan, and execute strategies to increase national sales.
- Hold weekly meetings with the marketing and sales teams to guide commercial strategies related to coffee sales at the national level.
- Present monthly reports to company management to assess sales growth and brand visibility within the Colombian coffee industry.
- Plan marketing and sales strategies for all coffee-related events the company participates in annually in Colombia (public cuppings, coffee trade fairs, barista events, among others).
Co-Founder & Marketing Lead
Pulso Box Armenia
01.2015 - 01.2020
- Co-founded a cross-training fitness centre; led branding and operations
- Created and managed all social media content, building a loyal community.
- Designed and implemented marketing campaigns that increased membership and visibility in the local fitness industry.
- Managed customer experience and front-of-house operations, ensuring high levels of member satisfaction and retention.
- Oversaw budgeting, supplier coordination, and administrative tasks to ensure business continuity and growth.
- Organised and promoted fitness events, competitions, and community initiatives to strengthen brand positioning.
Education
General English Program -
Australian Pacific College
Sydney, NSW08.2020
Bachelor of Business Administration - International Business Emphasis
Universidad del Quindio
Colombia01.2012
Skills
- Fluent in Spanish Advanced English (speaking & writing)
- Sales leadership & account management
- Social media & digital marketing
- Event & trade show strategy
- B2B partnerships & client engagement
References
- Alejandro Bernal Henao, Owner, Café Bernal
alejandrobernal11@gmail.com
- Carlos Arcila, Director, Cofinet Australia
c.arcila@cofinet.com.au
Websites
Timeline
Sales & Marketing Manager
Cofinet Australia
01.2022 - Current
Relationship Manager
Cofinet Australia
01.2020 - 01.2021
Head of Marketing & Sales
Café Bernal
01.2016 - 01.2020
Co-Founder & Marketing Lead
Pulso Box Armenia
01.2015 - 01.2020
General English Program -
Australian Pacific College
Bachelor of Business Administration - International Business Emphasis
Universidad del Quindio
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