PADMAPRIYA R

UX Designer working for REPCO, a B2C Automotive retail digital space, and MOTION, a B2B market distributor of Industrial Engineering products.

• Collaborated with cross-functional Agile teams (developers, product managers, stakeholders) across 15+ sprints to deliver new features, updates, ensuring design consistency, and adherence to deadlines.
• Optimized design workflows within the sprint structure, enabling a 10% rise in team velocity over four months.
• Designed navigation structures that enhance task completion efficiency.
• Analyzed user behavior data to inform product improvements and recommendations.
• Identified innovation opportunities within digital strategy to drive growth.
• Presented design concepts effectively to senior management and stakeholders.
• Coordinated with marketing and sales teams to ensure successful product launches.
• Collaborated with product managers and developers on design initiatives.
• Monitored UX design trends to maintain competitive edge.

• Designed engaging user interfaces and seamless experiences for PayPal products, including Express Checkout and Venmo.
• Collaborated with cross-functional teams to gather user requirements and conduct UX research.
• Interpreted user feedback and analytics to enhance checkout experience, achieving 46.1% conversion rate.
• Awarded Leadership Excellence for contributions to design and prototype of Outreach sales engagement platform.
• Reduced integration cycle time by 40% and increased engagement rate by 60% through effective communication tools.
• Developed visual strategy for Australian merchants, enhancing user experience and brand identity.
• Executed strategies for clients like KFC and Village Cinemas, increasing user engagement by 20%.
• Implemented solutions that led to a 15% decrease in bounce rate across multiple platforms.

• Developed Best Practice experience and brand system for North American Large Enterprise merchants.
• Analyzed market strategy to customize Mobile App flows for PayPal-integrated merchants.
• Created prototypes to deliver real-time PayPal experiences on merchant sites.

• Creating presentations, motion graphics materials and self-explanatory videos.
• Develop graphics and layouts for product illustrations and other internal designs for the company.