Paige Ye
Sydney,Australia
Summary
Specialized in enhancing brand image and expanding customer bases through innovative digital strategies. Over 8 years of experience collaborating with Australian brands, media, and influencers to develop engaging marketing campaigns. Proven ability to leverage the latest digital platforms for maximum impact and audience engagement.
Overview
8
8
years of professional experience
Work History
Senior Account Manager
OMD Australia
Sydney
09.2022 - Current
- Led end-to-end CALD campaigns for McDonald’s, building strong client trust and translating cultural insights into impactful, multi-channel activations
- Developed integrated media and influencer strategies across digital, social, and on-ground touchpoints, aligned with both brand and audience goals
- Oversaw campaign delivery from briefing to reporting, managing budgets, timelines, and performance metrics
- Collaborated closely with internal teams and agency partners to bring bold ideas to life and deliver high-quality, impactful campaigns recognised across the industry.
Marketing Consultant
Freelance
Sydney
09.2021 - 09.2022
- Established consultancy specializing in PR, marketing, and social media for Chinese-speaking brands in Australia.
Delivered comprehensive campaign strategies and content creation for various partnerships.
Facilitated brand building initiatives across long-term and project-based collaborations.
Account Manager
Sweaty Betty PR (Roxy Jacenko Group)
Sydney
12.2018 - 09.2021
- Joined as the first hire and played a key role in building the agency from the ground up. Led marketing and comms strategy for Chinese audiences, managing end-to-end brand campaigns and helping clients successfully enter and grow in the market. Oversaw PR, social, and event initiatives across lifestyle, fashion, and consumer brands.
PR Specialist
Spark Communications
Sydney
01.2017 - 12.2018
- Supported influencer campaigns, social media management, and event execution for lifestyle brands targeting Chinese audiences. Handled KOL outreach, media buying, content creation, and helped deliver culturally relevant brand experiences across WeChat, Weibo, and RedBook.
Education
Master of Commerce -
University of Sydney
Sydney, Australia01.2016
Bachelor of Economics -
Fudan University 复旦大学
Shanghai, China01.2015
Skills
- Fully integrated marketing
- Campaign management
- Social Media strategy
- Influencer management
- Media Strategy and buying
- Event Management & Execution
- Guest list management
- RSVP management
- Partnerships
- Community engagement
Accomplishments
2025 - Shortlist Festival of Media Asia Best Campaign for a Holiday or Celebration - McDonald's Lunar New Year
2024 - Shortlist B&T Award for Diversity - McDonald's Lunar New Year
2024 - Finalist NSW Premier's Multicultural Awards - McDonald's Lunar New Year
References
References available upon request.
Timeline
Senior Account Manager
OMD Australia
09.2022 - Current
Marketing Consultant
Freelance
09.2021 - 09.2022
Account Manager
Sweaty Betty PR (Roxy Jacenko Group)
12.2018 - 09.2021
PR Specialist
Spark Communications
01.2017 - 12.2018
Master of Commerce -
University of Sydney
Bachelor of Economics -
Fudan University 复旦大学
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