Pam Festa
Landsdale - Perth | WA,WA
Summary
Senior multi-task automotive marketing professional with focused knowhow on portfolio and product launch, positioning, communication, advertising & digital. Demonstrated ability to negotiate and secure contracts by effective communication with stakeholders. Over 8 years of overseas experience in multinational companies, such as: Mercedes-Benz, Volkswagen & General Motors. Specific knowledge regarding customer profile, desire & general necessities. Cross-functional professional with acquired skills from Marketing & Sales areas.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
General Motors
01.2015 - 01.2016
- Client account manager for Onix and Prisma vehicle models (Brazil's best selling vehicles & best re-sale values of market |2015)
- Liaise with advertising agencies and stakeholders to ensure Communication, Digital & CRM product briefings are accurate
- Coordination 360 Launch Management including pricing, distribution, communication, training, press and after sales “Go to market” actions
- Conduct market research to better understand the target market and customer desires, reporting directly to the CEO
- Coordination of digital advertising with the company website and social media
- Construction of a sales manual and price lists for 600 dealerships distribution to maintain a simultaneous product and communication launch all over the country
- Increase of social media daily views of more than 35% during 2015
- Development of co-branding proposals and study of special models in order to maintain market competiveness
Senior Marketing Analyst
Volkswagen
01.2012 - 01.2015
- Coordination of launch procedures, involving and administrating the launch chain with communication, brand experience, digital, press and advertising
- Clinic studies support; briefing construction and development of technical materials to support the study, which is the first step to evaluate a product before its launch
- Target Groups definition: elaboration of 'dynamic target group', a manual of the customers’ profile, preferences, daily activities and their ideal vehicle through NCBS (New Car Buyer Study) software
- New technologies investigations focusing on the market future necessities: hybrid and electric vehicles
- Responsible for the monthly event 'Talking with Marketing', which has the aim to approach the dealers and evaluate the acceptance of Volkswagen products and portfolio into 7 regions of Brazil
- Conduction of more than 12 marketing researches in a whole year
- Improvement of NCBS system, targeting the exact customer and increasing 16% of sales during 2014 & 2015
Marketing Analyst
Mercedes-Benz (Brazil & Germany)
01.2008 - 01.2012
- Development of new system of daily pay-sale for customers of Latin America and Europe
- Support for different customers of key accounts – Latin America & Germany Improvements in the system of information of sales (Report of KPI's)
- Market analysis for Middle east & Asia markets to support new product launches
- Development of event launches for Germany & Middle East markets
- Improvement of daily pay-sale system, increasing timely payments
Industry Sales & Marketing Jr. Analyst
Papaiz
01.2007 - 01.2008
- Creation of strategies and actions for Trade Marketing (Channels: Key Account, Deliverers and Direct Sales
- Promotional actions in the POS - merchandising for Leroy Merlin, getting bigger space at shelf and increasing 15% of sales in the main POS's
- Daily accompaniment of pointers; monthly and quarterly results (internal marketing actions)
- Increase of the effectiveness of the Operations of Sales (from invoicing to the delivery in the customer)
Education
Bachelor degree - Business Administration & Marketing
UMESP (Metodista University of São Paulo)
12.2010
Marketing Diploma -
North Metropolitan TAFE International
12.2016
Marketing for dealerships -
International University
12.2015
Relationship Marketing -
International University
12.2014
Product & Brand -
International University
12.2012
Skills
- Microsoft Office
- Adobe Photoshop
- Windows/Mac
- SAP
- LEADERSHIP
- CREATIVITY
- PLANNING
- DYNAMISM
- ORGANIZATION
- Social media marketing
- Customer relationship management (CRM)
- Brand promotion
- Marketing campaigns
- Advertising management
- Content coordination
Accomplishments
so many
Professional References
- Mr. Mark van der Ploeg, Marketing Director, Volkswagen, mark.ploeg@volkswagen.cn
- Mrs. Marcia Regina Goncalves, Product Marketing Manager, General Motors, marcia.goncalves@gm.com
Hobbies and Interests
- Boxing
- Muay Thai
- HIIT Training
- Arts in general (Acting, Photography, Media & Music)
- Graphic Design
Coursework
- Marketing for dealerships, MKT & Advertising International University, 2015
- Relationship Marketing, MKT & Advertising International University, 2014
- Product & Brand, MKT & Advertising International University, 2012
Certification
many
Nominee: WA's Fitness Coach of the year | 2025
so good
Languages
English
Native or Bilingual
Spanish
Full Professional
Portuguese
Native or Bilingual
German
Elementary
Interests
- Cooking
- Team Sports
- High-Intensity Interval Training
Timeline
Marketing Coordinator
General Motors
01.2015 - 01.2016
Senior Marketing Analyst
Volkswagen
01.2012 - 01.2015
Marketing Analyst
Mercedes-Benz (Brazil & Germany)
01.2008 - 01.2012
Industry Sales & Marketing Jr. Analyst
Papaiz
01.2007 - 01.2008
Marketing Diploma -
North Metropolitan TAFE International
Marketing for dealerships -
International University
Relationship Marketing -
International University
Product & Brand -
International University
Bachelor degree - Business Administration & Marketing
UMESP (Metodista University of São Paulo)
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