Paola Martins
Brisbane,QLD
Summary
Business professional with comprehensive background in analyzing complex data to drive strategic initiatives. Known for enhancing operational efficiency and supporting decision-making processes through detailed analysis. Highly collaborative team member focused on achieving results and adapting to dynamic business needs. Proficient in data modeling and process improvement.
Overview
12
12
years of professional experience
Work History
Business Analyst (Internship – Part time)
Social Enterprise Hub (SEH)
06.2024 - 11.2024
- Company Overview: Australian company with a human and AI-powered start-up, developing of an innovative platform that improves the mapping process to match students with projects efficiently –where students can be matched with projects and organizations that are best fit their interests, skills and professional goals
- Data Analysis & Visualization: Analysed data to identify trends, creating Power BI dashboards to visualize insights and aid decision-making
- UAT Process Plan and Testing Documentation
- User Feedback Report
- User Group Testing Plan
- Progress Review Report Recommendation of UAT Testing and Test Outcomes
- Conducted user testing sessions, gathered feedback, and iterated on designs to enhance usability and functionality
- Requirements & Stakeholder Management: Gathered and documented stakeholder requirements, optimized data formats, and performed data mapping for accuracy
- Process Improvement: Streamlined workflows and forms, documented processes, and delivered actionable recommendations
- Collaboration & Communication: Partnered with cross-functional teams to deliver reports supporting marketing and operational strategies
- Enhanced user experience by optimizing workflows and forms, resulting in a 20% reduction in data entry errors
- Delivered actionable insights through Power BI dashboards, contributing to the successful trial of the prototype platform
- Australian company with a human and AI-powered start-up, developing of an innovative platform that improves the mapping process to match students with projects efficiently –where students can be matched with projects and organizations that are best fit their interests, skills and professional goals
Event Manager
VOCO CITY HOTEL
08.2023 - 06.2024
- Company Overview: Voco City Hotel is part of IHG company with 19 hotel brands
- 6,000+ destinations
- Developed and implemented 10+ standard operating procedures (SOPs), streamlining workflows and improving operational efficiency by 25%
- Managed financial performance, including inventory control, cost management, and payroll, achieving a 15% reduction in alcohol and staffing expenses while maintaining service quality
- Increased guest satisfaction scores by 50 percentage points (from 45% to 95%) within three months, sustaining this level for over a month through process improvements and staff training
- Promoted from Supervisor to Manager within three months, reflecting strong leadership, operational expertise, and results-driven performance
- Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
- Streamlined event planning processes by implementing efficient project management strategies.
Marketing Coordinator
TRADE MARKETING
04.2013 - 08.2016
- Company Overview: Is a Brazilian trade marketing agency that offers customized solutions for B2B and B2C segments, with clients including LG, Sony, and Asics
- Managed budgets for trade marketing activities and monitored spending against allocated budget
- Coordinated with field sales teams to ensure successful execution of trade marketing plans across channels
- Assisted in developing training material for field sales staff on how best to present products, services at different outlets, points-of-sale
- Produced monthly reports outlining progress achieved against objectives set by management team
- Organized over 10 successful tradeshows and events, contributing to a 20% increase in brand engagement and product inquiries
- Fostered strong relationships with key stakeholders, ensuring smooth project execution and achieving a 100% on-time delivery rate for all marketing initiatives
- Produced comprehensive monthly reports that provided actionable insights, leading to a strategic realignment of marketing efforts and a 10% increase in overall campaign effectiveness
- Is a Brazilian trade marketing agency that offers customized solutions for B2B and B2C segments, with clients including LG, Sony, and Asics
Education
Master of Business Information Systems -
Torrens University
Brisbane08-2024
Entry Certificate in Business Analysis (ECBA) -
IIBA
08-2024
Specialist Certificate Tableau desktop (Sales Force) -
Tableau
08-2024
Advanced Diploma of Social media Marketing -
Australian Pacific College
12.2021
Diploma in Leadership Management -
New Cambridge College
12.2019
Bachelor of Marketing -
UNINOVE
12.2012
Skills
- Professional Growth
- Leadership
- Time Management
- Problem-Solving
- Efficiency Under Pressure
- Communication
- Adaptability
- Proficiency Excel
- Proficiency in Power BI
- Proficient in Salesforce
- Proficiency Tableau desktop
- Skills in Jira and Trello
- Knowledge in Azure SQL
- Knowledge in Python
- Microsoft Office Suite
- Team collaboration
- Requirements gathering
- Data analysis
Qualifications And Certifications
- Master of Business Information Systems, Torrens University, Australia, 12/2024
- Entry Certificate in Business Analysis (ECBA), IIBA, Australia, 12/2024
- Specialist Certificate Tableau desktop (Sales Force), Tableau, Australia, 12/2024
- Advanced Diploma of Social media Marketing, Australian Pacific College, Australia, 12/2021
- Diploma in Leadership Management, New Cambridge College, Australia, 12/2019
- Bachelor of Marketing, UNINOVE, Brazil, 12/2012
Industry Knowledge
- Database Design
- ECBA
- CBI
- Power BI
- Tableau
- Business Analysis
- Requirements Management
- Requirements Analysis
- Data Modelling
- Agile Methodologies
- Project Management
- PMBOK methodologies
- BABOK
- Project Planning
- Sales
- Revenue Optimization
- Customer Service Operations
- Python
- MySQL
- Salesforce
Timeline
Business Analyst (Internship – Part time)
Social Enterprise Hub (SEH)
06.2024 - 11.2024
Event Manager
VOCO CITY HOTEL
08.2023 - 06.2024
Marketing Coordinator
TRADE MARKETING
04.2013 - 08.2016
Advanced Diploma of Social media Marketing -
Australian Pacific College
Diploma in Leadership Management -
New Cambridge College
Bachelor of Marketing -
UNINOVE
Master of Business Information Systems -
Torrens University
Entry Certificate in Business Analysis (ECBA) -
IIBA
Specialist Certificate Tableau desktop (Sales Force) -
Tableau
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