PARDHASARADHI Kannikanti
Castle Hill,NSW
Summary
Innovative Marketing Manager & Product Owner with a dual focus on technical product development and digital/affiliate marketing strategy. Expert in guiding initiatives from concept to launch, ensuring technical specifications align with market demands. Proven ability to build profitable affiliate partnerships and execute data-backed digital campaigns that drive user acquisition and product growth in competitive landscapes.
Overview
8
8
years of professional experience
4
4
Certifications
Work History
Product Owner
NCR Voyix
Sydney, New South Wales
08.2025 - Current
- Facilitated agile ceremonies to enhance team communication and project flow.
- Collaborated with cross-functional teams to execute product launch campaigns effectively.
- Engaged with stakeholders to ensure alignment on project goals and deliverables.
- Sustaining ownership of the product roadmap, backlog management, and agile delivery for GCP-native backend microservices, and customer-facing applications.
- Driving stakeholder alignment across global teams, ensuring delivery of high-quality, scalable, and resilient cloud-native solutions.
- Continuing to apply expertise in Google Cloud Platform (Apigee, Terraform, HPA), and Identity & Access Management (Azure, Okta) to support NCR's mission-critical applications and SSO integrations.
- Leading Scrum teams to maintain delivery momentum, ensuring consistent progress toward strategic objectives, and reinforcing agile best practices.
- Led multiple Scrum teams, defining sprint deliverables, optimizing backlog management, and facilitating agile ceremonies (PI Planning, Sprint Planning, Reviews), resulting in a 30% increase in sprint velocity, and consistent performance improvements.
- Delivered 5 critical applications within one year (4 backend microservices and 1 customer-facing frontend
Product Owner
NCR Voyix
Hyderabad, India
06.2024 - 06.2025
- Facilitated agile ceremonies to enhance team communication and project flow.
- Collaborated with cross-functional teams to execute product launch campaigns effectively.
- Engaged with stakeholders to ensure alignment on project goals and deliverables.
- Sustaining ownership of the product roadmap, backlog management, and agile delivery for GCP-native backend microservices, and customer-facing applications.
- Driving stakeholder alignment across global teams, ensuring delivery of high-quality, scalable, and resilient cloud-native solutions.
- Continuing to apply expertise in Google Cloud Platform (Apigee, Terraform, HPA), and Identity & Access Management (Azure, Okta) to support NCR's mission-critical applications and SSO integrations.
- Leading Scrum teams to maintain delivery momentum, ensuring consistent progress toward strategic objectives, and reinforcing agile best practices.
- Led multiple Scrum teams, defining sprint deliverables, optimizing backlog management, and facilitating agile ceremonies (PI Planning, Sprint Planning, Reviews), resulting in a 30% increase in sprint velocity, and consistent performance improvements.
- Delivered 5 critical applications within one year (4 backend microservices and 1 customer-facing frontend
Creative Affiliate Specialist
GUS Education India
Hyderabad, India
01.2024 - 06.2024
- Developed strategic partnerships with key affiliate networks and influencers.
- Managed affiliate program budgets and optimized spending across channels.
- Created engaging marketing content for affiliates to drive conversions.
- Implemented tracking tools to measure affiliate performance accurately.
- Implemented tracking solutions for accurate measurement of results from different sources.
- Created promotional materials such as banners, emails, landing pages. to drive traffic from affiliates.
- Identified, recruited, and managed relationships with new affiliates.
- Maintained an up-to-date knowledge base on industry best practices for effective affiliate management.
Associate In martech- Product
Entain India (IVY COMPTECH)
Hyderabad, India
07.2020 - 01.2024
- Sustaining ownership of the product roadmap, backlog management, and agile delivery for GCP-native backend microservices and customer-facing applications.
- Developed and managed affiliate marketing strategies to increase brand visibility.
- Driving stakeholder alignment across global teams, ensuring delivery of high-quality, scalable, and resilient cloud-native solutions.
- Established partnerships with key affiliates to enhance marketing outreach.
- Tracked key metrics such as clicks, impressions, signups and conversions using analytics tools , Power BI , in house affiliate tracking systems.
- Conducted regular audits of partner websites to ensure they are adhering to brand standards and policies.
- Trained affiliate partners on best practices and compliance guidelines.
- Responsible for managing the bonus creation and management for the affiliate programs for entain brands
- Collaborated with internal teams to align marketing efforts and messaging.
- Negotiated contracts and agreements with affiliates to ensure mutual benefits.
- Maintained up-to-date knowledge of regulations related to privacy laws and online advertising guidelines.
- Creating custom personalized userflows for the affiliates for referral programs via appsflyer
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Led training sessions for team members on new platform features and best practices.
- Led investigations into system issues and planned fixes to minimize downtime and control costs.
- Provided guidance and support to teams developing new features for the platform.
Process Executive
Cognizant Technology Solutions
Hyderabad, India
06.2018 - 04.2020
- Collaborated with cross-functional teams to align campaign strategies and goals.
- Analyzed market trends to identify opportunities for innovative campaign initiatives.
- Managed project timelines and budgets to ensure successful campaign delivery.
- Created engaging content for social media platforms to enhance brand visibility.
- Coordinated with external vendors for promotional materials and advertising efforts.
- Conducted keyword research to identify high-performing search terms.
- Managed ad budgets to ensure effective resource allocation and spend efficiency.
- Implemented A/B testing strategies to refine ad creatives and landing pages.
Education
Master of Business Administration -
PRR college
Hyderabad, India01.2019
Bachelor of Business Administration -
Ethames Degree College
Hyderabad, India01.2017
Skills
- Digital marketing
- Affiliate marketing
- Campaign strategy
- Customer relationship management
- Brand management
- Performance optimization
- Team management
- Budget management
- Product management
- Cross-functional collaboration
- Strategic planning
- Product Strategy
- Agile & Scrum
- Backlog Prioritization
- Stakeholder Management
- Technical Acumen
- Roadmapping
- Scrum framework
Certification
- Certified Scrum Product Owner (CSPO)
- Atlassian Agile Project Management Professional
- Generative AI for Product Managers
- AppsFlyer Essentials Certification
Personal Information
- Date of Birth: 07/20/96
- Nationality: Indian
Languages
- Hindi
- French
- English, Advanced
- Hindi, Intermediate
- French, Elementary
Timeline
Product Owner
NCR Voyix
08.2025 - Current
Product Owner
NCR Voyix
06.2024 - 06.2025
Creative Affiliate Specialist
GUS Education India
01.2024 - 06.2024
Associate In martech- Product
Entain India (IVY COMPTECH)
07.2020 - 01.2024
Process Executive
Cognizant Technology Solutions
06.2018 - 04.2020
Master of Business Administration -
PRR college
Bachelor of Business Administration -
Ethames Degree College