Summary
Overview
Work History
Education
Skills
Timeline
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Parisha Chande

Sydney,New South Wales

Summary

Results-oriented Marketing Manager with expertise in social media, e-commerce, and a proven track record of spearheading successful product launches, promotions, and development initiatives. Proficient in creating SEO-optimized content, driving audience engagement, and effectively managing brand identity. Experienced in leading diverse teams to fulfill organizational objectives through the cultivation of innovation.

Overview

6
6
years of professional experience

Work History

ECommerce Manager, Marketing

Publicis Media
03.2023 - Current
  • Driving digital marketing and social media presence for clients (Lululemon & GSK)
  • Increasing audience engagement on website, social tools Hootsuite
  • Leading creative content collateral for channels Tiktok, Facebook, Instagram Demonstrating social media and commerce skills for AUS
  • Led successful influencer collaborations, fostering brand partnerships and expanding reach across various platforms
  • Demonstrated proficiency in social media analytics tools, providing insightful reports and recommendations for continuous improvement.

Ecommerce Manager

Havas Media
08.2022 - 01.2023
  • Analyzed clients' current digital marketing and e-commerce efforts, providing valuable insights and recommendations for improvement
  • Supported brands by developing and implementing social media marketing strategies to optimize performance and processes
  • Leverage the latest marketing technologies and tools to enhance business performance
  • Boosted online sales by implementing targeted marketing campaigns and optimizing website content.

Marketing Ecomm Lead

Spykar Lifestyle
04.2021 - 02.2022
  • Led a team of Digital Marketing and Ecommerce executives todevelop and implement sales strategies across channels.
  • Collaborated cross-functionally with marketing, PR, and design teams to ensure cohesive and integrated social media campaigns.
  • Successfully managed crisis communication situations on social media, maintaining brand reputation and customer trust.
  • Managing Growth strategy, operations accounting for a business turnover worth 1.2 Billion. Identifying trends, competition, promotion, pricing and other factors that impact demand & supply.
  • Raised brand awareness through SEO, SEM optimization and appealing web design.
  • Created production schedules and kept stakeholders informed about the project's progress.

Marketing Executive

Shree Ethnicity Limited
12.2017 - 12.2020
  • Worked closely with internal departments to create Email marketing, Display advertising, Paid Search and Influencer Marketing, Social Media management.
  • Developed compelling and on-brand content for multiple social channels, showcasing creativity and a keen understanding of target audiences.
  • Developed effective digital strategies that increased engagement by150% by using platforms such as Google Analytics, HubSpot &
    MailChimp's.
  • Used key metrics and performance indicators to analyze marketing
    campaigns.

Education

Bachelor of Mass Media - Advertising

Mumbai University
2016

Skills

  • Social Media Marketing
  • Digital Marketing
  • SEM
  • Ecommerce Strategist & Planning
  • Campaign Management
  • Content Strategist
  • Influencer and Community Management

Timeline

ECommerce Manager, Marketing

Publicis Media
03.2023 - Current

Ecommerce Manager

Havas Media
08.2022 - 01.2023

Marketing Ecomm Lead

Spykar Lifestyle
04.2021 - 02.2022

Marketing Executive

Shree Ethnicity Limited
12.2017 - 12.2020

Bachelor of Mass Media - Advertising

Mumbai University

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Parisha Chande