Summary
Overview
Work History
Education
Skills
Timeline
Generic
Pathirage Thilini Prasadini Pathirage

Pathirage Thilini Prasadini Pathirage

Sydney,NSW

Summary

Accomplished Senior Media Executive at Dentsu Grant (Pvt) Ltd, specializing in media buying and schedule management. Demonstrated success in implementing strategic media plans for top-tier clients like Fonterra Brands Lanka, enhancing brand visibility and achieving sales targets. Skilled in building strong relationships with clients and media stations, showcasing exceptional negotiation and communication abilities.

Overview

7
7
years of professional experience

Work History

Senior Media Executive

Dentsu Grant (Pvt) Ltd
09.2021 - 05.2024

1. Preparing TV, radio and press media plans for clients. (Fonterra Brands Lanka)

2. Coordinating TV Stations with clients.

3. Attending promotional programs and brand activations on behalf of clients.

4. Sharing artwork and video contents (commercials) with media stations and following up.

Media Executive

Ogilvy Group Sri Lanka
03.2019 - 08.2021

1. Implementing media plans and handling operations for Coca-Cola, NDB and Ceylinco Life insurance.

2 Coordinating with TV, radio and newspaper publications and instructing them on the advertising schedules and release orders.

3. Handling invoicing and preparing reconciliation reports for advertising campaigns.

4. Ensuring that advertising campaigns were implemented according to the schedules.

5. Building relationships with clients and media stations

Trainee Marketing Executive

Independent Television Network.
11.2017 - 11.2018

1. Achieving sales targets by negotiation and through supplying services to the advertising firms and clients.

2. Ensuring that the media schedules are under control throughout the schedule period.

3. Preparing and presenting media proposals to advertising companies and clients.

Education

Bachelor of Science - Marketing Management

Sabaragamuwa University of Sri Lanka
Belihul Oya, Sri Lanka.
08.2018

GCE Advanced Level

Ibbagamuwa Central College
Ibbagamuwa Central College, Ibbagamuwa, Sri Lanka
08.2012

GCE Ordinary Level

Sir John Kothalawala M.V
Kurunegala, Sri Lanka
12.2008

Skills

  • Media Buying
  • Schedule Management
  • Implementation planning
  • Other - PTE ( Overall Band Score 68)

    Listening- 66

    Reading -71

    Speaking- 80

    Writing - 59

Timeline

Senior Media Executive

Dentsu Grant (Pvt) Ltd
09.2021 - 05.2024

Media Executive

Ogilvy Group Sri Lanka
03.2019 - 08.2021

Trainee Marketing Executive

Independent Television Network.
11.2017 - 11.2018

Bachelor of Science - Marketing Management

Sabaragamuwa University of Sri Lanka

GCE Advanced Level

Ibbagamuwa Central College

GCE Ordinary Level

Sir John Kothalawala M.V
Pathirage Thilini Prasadini Pathirage