Accomplished Senior Media Executive at Dentsu Grant (Pvt) Ltd, specializing in media buying and schedule management. Demonstrated success in implementing strategic media plans for top-tier clients like Fonterra Brands Lanka, enhancing brand visibility and achieving sales targets. Skilled in building strong relationships with clients and media stations, showcasing exceptional negotiation and communication abilities.
1. Preparing TV, radio and press media plans for clients. (Fonterra Brands Lanka)
2. Coordinating TV Stations with clients.
3. Attending promotional programs and brand activations on behalf of clients.
4. Sharing artwork and video contents (commercials) with media stations and following up.
1. Implementing media plans and handling operations for Coca-Cola, NDB and Ceylinco Life insurance.
2 Coordinating with TV, radio and newspaper publications and instructing them on the advertising schedules and release orders.
3. Handling invoicing and preparing reconciliation reports for advertising campaigns.
4. Ensuring that advertising campaigns were implemented according to the schedules.
5. Building relationships with clients and media stations
1. Achieving sales targets by negotiation and through supplying services to the advertising firms and clients.
2. Ensuring that the media schedules are under control throughout the schedule period.
3. Preparing and presenting media proposals to advertising companies and clients.
Listening- 66
Reading -71
Speaking- 80
Writing - 59