Patrick James Abade
Melbourne
Summary
A competent and energetic Marketing professional with over thirteen years of experience predominantly within the Pharmaceutical industry. Adept in an omni channel first approach to increase sales and overall company productivity to future proof the organisations against the ever changing industry climate. Experienced in building and overseeing omni-channel campaigns, resulting in an increase in partner relations for the company. Adept in monitoring and reporting marketing objectives, to maintain necessary internal communications within the company & ensuring budgets and revenue targets are met. Pragmatic and result oriented, I am determined to build market presence in the next company I join.
Overview
15
15
years of professional experience
Work History
Brand Lead – Primary Care Vaccines (Hepatitis)
GSK
06.2023 - Current
- Created 4% market share in 3 months through targeted sales training and marketing execution based on an insight driven strategy.
- Trained the Associate Brand Manager on strategy and rolled out a sales capability program to up skill the current field force on targeted and effective messaging.
- Implemented an Omni Channel plan that included both internal and external vendors & stakeholders that was fully integrated.
- Delivered an effective Strategic and Operational plan that was endorsed and approved by the Business Unit Director.
- Responsible for reporting to the supply team to ensure stock, inventory and supply chain are calculated correctly.
Director - Healthcare
James Phillip Design
05.2022 - 06.2023
- Senior Leadership Team member, with 4 direct reports.
- Built & executed integrated omni channel campaigns for clients.
- Built brand & category plans appropriate to clients need.
- Assisted the Director of Marketing with new product developments.
- Collaborated with the Creative Director to develop original and inspiring communication strategies.
Brand Manager - Haematology & Thrombosis
CSL Behring
07.2020 - 04.2022
- Reporting into the Marketing Director and working closely with the sales team, currently Marketing Lead for Haematology & Thrombosis.
- Managing 3 key established brands over 4 main therapeutic areas combining in $55million in sales.
- Each brand is situated on a certain point within the lifecycle, resulting in critical and adapt thinking that require out of the box solutions.
- Experience in creating launch plans & executing strategic 5 year plans across established and growing products.
- Grew established products portfolio by 3.75% over 3 years, by identifying unmet market needs.
- Have led the marketing and strategy function for 4 Sales Representatives within my portfolio who call upon 3 key clinician groups using 3 unique strategies tailored to (ED, Haem & Anaesthetists).
Brand Manager - Critical Care
CSL Behring
04.2017 - 07.2020
Associate Brand Manager
CSL Behring
06.2015 - 04.2017
Business Analyst
CSL Behring
11.2014 - 06.2015
Portfolio Specialist
Pfizer
07.2012 - 11.2014
- Working across 6 key Pfizer brands within Primary Care across 4 therapy areas.
- Pain & Arthritis – Celebrex, Relpax
- Mental Health – Effexor & Pristiq
- Woman’s Health - Loette
- Cardiovascular Health – Lipitor, Caduet
- Managed the East & North territories in the Established Pharma directorate.
- Built a core understanding of sales and the importance of building and maintaining trustworthy relationships.
Account Executive
OgilvyOne
06.2011 - 07.2012
- Led multiple marketing campaigns such as Carlton Football Club and BMW M3 as well as helping launch BMW’s new M3.
- Was also in charge of the Local Area Marketing for Hairhouse Warehouse Australia wide, which was solely, my responsibility within the agency.
Sales Force Effectiveness & Marketing Excellence Associate
GlaxoSmithKline
01.2010 - 01.2011
- As part of my University degree - a one year work placement that introduced me into the Pharmaceutical industry.
- Sales Force Effectiveness & Marketing Excellence Associate at GlaxoSmithKline Australia where my main role was as follow:
- Input to the development of programs to enhance sales and marketing capabilities.
- Support for the communication and implementation of new sales and marketing processes.
- Collect information and analyse results required for the development and setup of new programs.
- Develop tools to monitor key projects and activities.
Education
Bachelor Of Business (Marketing) (Applied) - Marketing & Strategy, Economics
RMIT University
07.2011
Code Education - undefined
Medicines Australia
02.2021
Skills
- Ability to Multitask
- Ability to Work Under Pressure
- Leadership and Teamwork
- Marketing Strategy
- Digital Communications & Marketing
Hobbies and Interests
Sport, Cooking, e-commerce, Blockchain, Reading
Timeline
Brand Lead – Primary Care Vaccines (Hepatitis)
GSK
06.2023 - Current
Director - Healthcare
James Phillip Design
05.2022 - 06.2023
Brand Manager - Haematology & Thrombosis
CSL Behring
07.2020 - 04.2022
Brand Manager - Critical Care
CSL Behring
04.2017 - 07.2020
Associate Brand Manager
CSL Behring
06.2015 - 04.2017
Business Analyst
CSL Behring
11.2014 - 06.2015
Portfolio Specialist
Pfizer
07.2012 - 11.2014
Account Executive
OgilvyOne
06.2011 - 07.2012
Sales Force Effectiveness & Marketing Excellence Associate
GlaxoSmithKline
01.2010 - 01.2011
Code Education - undefined
Medicines Australia
Bachelor Of Business (Marketing) (Applied) - Marketing & Strategy, Economics
RMIT University
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