Paul Bai
Mitcham,Australia
Summary
Sales professional and manager able to forge strong relationships with diverse range of clientele in a range of settings. Strong cold calling, management and lead conversion skills. Proactive learner with ability to improve any sales department.
Overview
19
19
years of professional experience
Work History
Site Manager
Dutton Automotive
07.2023 - Current
- Took over management of Fairfield site as it was earmarked for closure due to underperformance and high staff turnover
- Was asked to see if I could turn things around
- Managed but also started as sole salesperson due to no staff
- Worked with vehicle purchasing team, reconditioning centre and logistics team to overhaul entire inventory and increased vehicle holdings from $1.9 million to $3.2 million while increasing profits from roughly $900 per unit to $2100 per unit
- Oversaw period of growth taking EBITDA earnings from roughly $35000 to over $100,000 in just over 7 months
- Was the number 1 salesperson in 4 of those 7 months across all sites
- Achieved record profits for Fairfield site and set record of 60 unit sales in April 2024 beating all sites nationally
- Increased Google review ratings from 4.6 to 4.9 with over 100 reviews
- Interviewed, hired, and trained new workers.
Head of Business Development
Dutton Group
01.2022 - 07.2023
- Introduced custom centralised software systems to hundreds of dealers nationally to bid for our business whilst simultaneously gaining data and insights on OEM pricing structures
- This also included Motorscout Australia who is the largest vehicle procurement company in Australia
- Oversaw our Australian Insurance Replacements business with Suncorp's group of insurers including Suncorp insurance, AAMI GIO, Shannons and Bingle developing new relationships with new car dealers through our inhouse custom built crm.
- Built a portfolio of employers where I could market directly to their employees to increase sales and provide fleet vehicles for the companies themselves
- This included cold calling, collaborating with marketing, HR and senior leadership teams of employers to produce appropriate promotional materials
- These clients include Judo Bank, Stornoway, AMES Australia, Sportsradar, Banxa, Winterhalter and more
- The combination of the broker/procurement channel in conjunction with portfolio of employers allowed me to sell 50-60 units sold per month which is roughly an extra $60,000 profit
- Optimized internal processes for greater efficiency, streamlining workflows and reducing costs.
- Negotiated contracts with vendors for optimal pricing, improving profit margins across the organization.
Financial Crime Analyst
National Australia Bank
01.2015 - 01.2022
- Broad role encompassing departments including but not limited to credit card fraud, money laundering, counterfeit, identity theft, syndicate fraud, scams and internal fraud
- Intimate knowledge of anti-money laundering and KYC laws
- Chief liaison between NAB and relevant state police which included court documentation and assisting in prosecution
- This included CCTV footage of ATMs, branches and other external venues where allowed and necessary
- Built network with other financial institutions to allow for more transparency and ease of reporting and stopping fraud
- This also included an internal process which was used nationally to simplify but more importantly speed up actions proactively
- Maintained strong relationships with branch staff, law enforcement, customers and colleagues to ensure smooth sharing of information across departments
- This included very sensitive situations including theft from family, fraud from staff and colleagues and highly illegal offences
- Managing expectations but also dealing with adversity was and remains a critical part of this role
- Significant achievement was working with the executive leadership team and solutions architects to create a bank wide roadmap to sharing data across divisions to limit identity theft
- This was rolled out and allowed for relevant information to be quickly linked across the majority of systems that we used allowing for non-fraud specific personnel and customer facing staff to quickly recognise fraudulent activity
Personal Trainer
Virgin Active/Absolute MMA
01.2013 - 01.2015
- Took a hiatus from corporate and became a qualified personal trainer both in physical training and martial arts
- Trained with Olympian Judoka Daniel Kelly and Olympian wrestler Talgat Ilyasov
- Introduced new martial arts based group training sessions at Virgin Active
- Provided 1 on 1 training and corporate training for clients such as Webjet, University of Melbourne and Epworth Hospital
Commercial Sales Manager
True Value Solar
01.2010 - 01.2012
- Responsibilities in this role were primarily the selling of large solar systems but did also include quoting, measuring, and site inspecting
- Presented to councils and state government departments and provided strategies and quotes
- Built a commercial division and managed a team of sales personnel
- Also assisted with the residential sales team taking advantage of government rebates and re-allocating resources as required to increase sales
- Reported directly to owners and assisted with overall sales and growth strategies
- Created a strategy to market specifically to farmers and factories to sell larger systems
Advertising Account Manager
Australian Radio Network
01.2008 - 01.2009
- Responsible for bringing in and maintaining relationships with new advertising partners
- Ran point on strategic planning and creative direction to align with sales and marketing objectives of advertising partners
- Led major campaigns for clients including but not limited to Mitch Dowd, H and R Johnson, Vitality Brands, Bosistos, Eaglepack and BH Fine Foods
Account Manager
Maxxia
01.2006 - 01.2008
- Responsible for novated leasing and salary packaging customers
- Ran presentations on-site for staff and organised account setups
- Looked after a portfolio of prominent clients including Medicare, Alfred Hospital, Department of Foreign Affairs and Trade, Ramsay Health and the State Treasury
Education
High School - Qualified Australian Army Cadet Under Officer
Melbourne High School
Bachelor of Science - Psychology, Physiology
Swinburne University
Diploma of Fitness - Cert III and IV
Fitnation
Skills
- Project management
- Inventory management
- Sales forecasting
- Customer relationship management
- Financial analysis
- Team leadership
Accomplishments
- Achieved sales by introducing procurement based software to allow dealers to quote for Suncorp Insurance
- Promoted to Site and Sales Manager after 12 months of Business Development
Salesperson of the year
2 time winner of Salesperson of the year with the Cobra Group when cold calling for Energy Australia
Languages
Chinese
Professional Working
Interests
- Preserving and fermenting foods
- Brazilian Jiu Jitsu
- Muay Thai
- General Cooking
- Travelling mainly to Central and South America
Timeline
Site Manager
Dutton Automotive
07.2023 - Current
Head of Business Development
Dutton Group
01.2022 - 07.2023
Financial Crime Analyst
National Australia Bank
01.2015 - 01.2022
Personal Trainer
Virgin Active/Absolute MMA
01.2013 - 01.2015
Commercial Sales Manager
True Value Solar
01.2010 - 01.2012
Advertising Account Manager
Australian Radio Network
01.2008 - 01.2009
Account Manager
Maxxia
01.2006 - 01.2008
Bachelor of Science - Psychology, Physiology
Swinburne University
Diploma of Fitness - Cert III and IV
Fitnation
High School - Qualified Australian Army Cadet Under Officer
Melbourne High School
Similar Profiles
NAOMI YANGNAOMI YANG
Assistant Accountant at Dutton AutomotiveAssistant Accountant at Dutton Automotive
Harrison DayHarrison Day
Vehicle Buyer at Dutton Automotive ServiceVehicle Buyer at Dutton Automotive Service
Luke ChaterLuke Chater
National Manager at Dutton Financial Services (Dutton Group)National Manager at Dutton Financial Services (Dutton Group)