Paul Davies

• Founded and scaled a multi-channel eCommerce business to ~$500k annual turnover with full P&L accountability.
• Directed domestic and international procurement, managing supplier negotiation, foreign exchange exposure and landed cost control to protect margin and working capital.
• Implemented structured inventory forecasting and working capital controls to maintain margin stability.
• Designed end-to-end order fulfilment workflows achieving >99% on-time dispatch.
• Monitored carrier performance and cost-to-serve metrics to protect SLA performance and profitability.

Digital & eCommerce Consulting (Contract)

• Managed WooCommerce backend operations including product data uploads, SEO optimisation, order processing and fulfilment coordination
• Implemented structured product categorisation and metadata improvements to increase search visibility
• Oversaw website updates, content management and workflow alignment between front-end ordering and backend fulfilment

• Directed national customer experience strategy across a 180+ branch network in Australia & New Zealand, aligning branch operations, contact centre performance and digital ordering channels.
• Led operational integration across branches, contact centre and digital channels, strengthening service reliability and revenue performance at scale.
• Leveraged national performance data to reduce service risk, improve revenue capture and optimise cost-to-serve performance.

• Established and scaled the national Customer Support Centre from inception, designing operating model, performance frameworks and team structure to support national operations.
• Integrated the CSC across general hire sites, specialist divisions and national account teams to improve service coordination and visibility
• Operational lead in the build and launch of the Kennards Hire eCommerce platform
• Designed online order workflows, product data governance and system alignment between digital ordering, fleet availability and branch logistics
• Established reporting frameworks to monitor online conversion, order accuracy and fulfilment risk
• Channel scaled to become the highest revenue-generating source in the business, surpassing individual branch turnover and materially increasing network utilisation

• Account lead for Kennards Hire’s largest national customer, delivering peak monthly revenue of $1.1M while coordinating multi-region logistics, fleet and workforce deployment.
• Coordinated logistics, fleet and workforce delivery across multiple regions, working closely with internal teams to ensure seamless project execution and service fulfillment
• Built strong client relationships through regular meetings, proactive communication and fast, practical issue resolution

• Led acquisition and integration of McEntee Hire’s largest New Zealand branch (Papakura), aligning systems, fleet and team structure
• Established greenfield branches in Dubbo and Orange, delivering record opening performance and strong commercial foundations
• Directed contractor coordination, fleet mobilisation, staffing and compliance to ensure disciplined, on-time site launches
• Provided additional leadership support across multiple regional sites, strengthening operational structure and performance

• Led branch operations and asset-intensive fleets with full P&L accountability, including budgeting and forecasting
• Delivered multiple branch-level sales records and sustained top-tier commercial performance
• Awarded 1st Place – Hire Centre Excellence NSW (2005) and 3rd Place – Branch of the Year NSW (2010)
• Achieved consecutive National QOM Bronze Status results (2008–2010)