Summary
Overview
Work History
Education
Skills
Volunteering
Timeline
Generic

Paul Falla

Kelmscott,WA

Summary

Adept at driving significant improvements in digital visibility and engagement, Leveraged SEO strategies and Google Analytics to elevate Aligned Agency & Searchsmart PTY LTD's online presence. Leadership and collaborative skills were instrumental in mentoring teams and fostering client relationships, achieving a notable increase in marketing ROI.

A highly experienced individual with the ability to provide quality administrative support to various departments. Adaptable, highly organised and detail-oriented with great multitasking and task prioritisation skills.

Overview

22
22
years of professional experience

Work History

Administrative Volunteer

Roleystone Family Centre
08.2024 - Current
  • Drafted professional memos, letters, and marketing copy to support business objectives and growth.
  • Participated in community outreach initiatives promoting awareness of the organization''s mission.
  • Conducted research for various projects, supporting data-driven decision-making processes within the organization.
  • Contributed to strategic planning sessions by providing administrative support and input on operational matters.
  • Developed strong relationships with volunteers, fostering a supportive community atmosphere within the organization.
  • Assisted in event planning and coordination for successful fundraising initiatives.
  • Collaborated with team members on projects, resulting in timely completion of assignments.
  • Implemented new software solutions for improved information management capabilities within the department.
  • Enhanced office efficiency by organizing and maintaining files, records, and correspondence.
  • Followed detailed directions from management to complete daily paperwork and computer data entry.
  • Volunteered to help with special projects of varying degrees of complexity.
  • Proofread and edited documents for accuracy and grammar.
  • Remained solutions-oriented in face of complex problems to assist management and overall business direction.
  • Drafted common document templates to reduce time spent creating documents from scratch.
  • Directed automation of office procedures such as correspondence management, recordkeeping and online communications.
  • Updated content on the corporate website
  • Added functionality to the corporate website to enhance usability and user engagement

Volunteer Radio Presenter

IPL Radio
02.2024 - 08.2024
  • Managed time effectively while juggling multiple tasks, such as conducting interviews, editing audio clips, and preparing scripts for live broadcasts.
  • Strengthened station brand recognition with a consistent delivery of high-quality programming and targeted messaging.
  • Emphasised listener interaction through community interaction, social media engagement, fostering a loyal community around the radio show.
  • Delivered captivating on-air content by researching, planning, and producing tailored segments for diverse audiences.
  • Created customized playlists that resonated with target demographics, contributing to higher listener retention rates.
  • Provided training and insight to other presenters
  • Team leader responsible for being the first point of contact, communications lead, and trainer for 7 other presenters.

Digital Marketing Manager

Aligned Agency & Searchsmart PTY LTD
03.2015 - 07.2023
  • Utilised search engine optimisation best practices to increase website visibility and rankings for numerous clients.
  • Optimised website performance for enhanced user experience and higher conversion rates.
  • Managed cross-functional teams to execute integrated digital marketing campaigns.
  • Oversaw budgets for all clients' digital channels, ensuring maximum return on investment for marketing spend.
  • Mentored junior team members, aiding in their professional development within the organization.
  • Developed comprehensive reporting systems to measure the impact of digital marketing efforts on overall business goals.
  • Led the team in identifying opportunities for improvement in existing processes, resulting in more efficient workflows.
  • Managed relationships with external agencies, vendors, and partners for successful collaborations in digital initiatives.
  • Tracked key performance indicators to analyze campaign effectiveness and inform future strategies.
  • Stayed current on industry trends and emerging technologies to maintain a competitive advantage in the marketplace.
  • Partnered with sales teams to align digital marketing efforts with business objectives.
  • Improved lead generation with targeted pay-per-click advertising campaigns.
  • Streamlined processes related to project management, improving efficiency within the company.
  • Directed traffic growth strategies, SEO, SEM, Campaign Management
  • Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
  • Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
  • Supported new client acquisition with superior strategy and world-class presentations.
  • Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
  • Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
  • Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

Digital Marketing Consultant

Corvus Web Solutions
02.2014 - 02.2015
  • Website design, build and deployment.
  • Digital marketing strategy and advice.
  • Data analysis and reporting.
  • Created bespoke data feed cleaning and deployment system.
  • Microsoft Excel templates for data management and presentation.
  • Website software update implementations.


Digital Marketing Manager (Contract)

Innovative Hairloss Solutions
07.2013 - 02.2014
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
  • Boosted brand awareness through the creation of engaging social media campaigns.
  • Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
  • Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
  • Increased website traffic by developing and implementing a comprehensive SEO strategy.
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.
  • Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
  • Developed and executed online marketing campaigns, significantly enhancing customer engagement.
  • Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.
  • Analyzed market trends to inform and adjust digital marketing strategies, staying ahead of industry shifts.
  • Enhanced user experience on company website, leading to increased time spent on site and conversion rates.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Created and managed social media campaigns to increase brand engagement.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Improved website visibility through development and implementation of SEO strategies.

Digital Marketing Executive

Searchsmart Global EMarketing
08.2008 - 01.2013
  • Planned and executed web, SEO, database marketing and Google Ads (AKA Google Adwords) advertising campaigns.
  • Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
  • Increased website traffic by implementing search engine optimization strategies and keyword research.
  • Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
  • Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
  • Built strong relationships with industry partners through networking events, sponsorships, and collaborations.
  • Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
  • Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
  • Scaled digital marketing operations by creating and maintaining comprehensive documentation, process maps, and standardized procedures.
  • Led a team of digital marketers in executing data-driven strategies to support company-wide goals and initiatives.
  • Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.

Healthcare Information Manager

Stotes of Guernsey Board of Health
10.2002 - 06.2004


  • Collaborated with IT stakeholders to develop innovative solutions that addressed business needs while maintaining proper information management standards.
  • Ensured data integrity and security through rigorous quality control measures and adherence to best practices.
  • Conducted audit of ED records over a 10 year span and reported on trends and presenting conditions.
  • Developed Osteoporosis clinic management software utilising MS Access
  • Collaborated with internal IT Services team on project brief for new patient records system
  • Researched and compiled data and then produced a report on the findings. The report subject was 'Compare and contrast the cost to the population - Smoking VS Alcolhol consumption.

Education

Bachelor of Science - Computer Information Systems

Stanford University
USA

Continued Professional Development
06.2023 -

Diploma Architecture & Engineering in Construction -

Guernsey College of Further Education
Guernsey - British Channel Islands
12.1991

Skills

  • Document Preparation
  • Online Marketing
  • Google Analytics Setup
  • Strategic Planning
  • Digital Marketing
  • Social Media Marketing
  • Project Management
  • Copywriting and editing
  • SEO Strategies
  • SEM strategy development
  • SEO proficiency
  • Marketing Strategies
  • Data Analytics
  • Social Media Management
  • Account Management
  • KPI Monitoring
  • Marketing strategy
  • Market Analysis
  • Google Analytics
  • Trend Analysis
  • Teamwork and Collaboration
  • Problem-Solving
  • Time Management
  • Attention to Detail
  • Problem-solving abilities
  • Multitasking Abilities
  • Reliability
  • Excellent Communication
  • Organizational Skills
  • Team Collaboration
  • Adaptability and Flexibility
  • Decision-Making
  • Relationship Building
  • Microsoft Office Expert
  • Computer Proficiency
  • Team building
  • Self Motivation
  • Interpersonal Skills
  • Customer Relationship Management
  • Analytical Thinking
  • Training and Development
  • Staff Management
  • Interpersonal Communication
  • File Management
  • Keyword analysis
  • Communication and writing skills
  • Client Relationship Management
  • Time Management
  • Written Communication
  • Data Analysis
  • Marketing Strategy Development
  • Professional Demeanor

Volunteering

I spent 10 years as a Scout Leader with Scouts WA and also spent time as the Branch Leader for Media. Both these roles provided invaluable opportunities for me to enhance my management, people, event management, graphic design, website building and communication skills.

I have recently volunteered at IPL Radio as a radio presenter, Social Media Officer and Team Leader.

I am currently volunteering at the Roleystone Family Centre where I am working on a few projects including:

  • Feed it Forward
  • Audit and review of their website to provide a better structural layout and enhanced usability and SEO
  • Developing an internal communications and document-sharing system utilising MS Loop/Teams/Outlook
  • Providing help and advice on streamlining procedures, workflows and data presentation through the use of Microsoft365
  • Providing help on grant applications

Timeline

Administrative Volunteer

Roleystone Family Centre
08.2024 - Current

Volunteer Radio Presenter

IPL Radio
02.2024 - 08.2024

Continued Professional Development
06.2023 -

Digital Marketing Manager

Aligned Agency & Searchsmart PTY LTD
03.2015 - 07.2023

Digital Marketing Consultant

Corvus Web Solutions
02.2014 - 02.2015

Digital Marketing Manager (Contract)

Innovative Hairloss Solutions
07.2013 - 02.2014

Digital Marketing Executive

Searchsmart Global EMarketing
08.2008 - 01.2013

Healthcare Information Manager

Stotes of Guernsey Board of Health
10.2002 - 06.2004

Bachelor of Science - Computer Information Systems

Stanford University

Diploma Architecture & Engineering in Construction -

Guernsey College of Further Education

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Paul Falla