Paul Gannon

Developed strategic marketing strategies and plans

Content creation

• Created and Implemented a strategic marketing plan:
• Increased sales revenue by 62% in1st year
• Fully designed, built and maintained the Club’s former website achieving1st place Google rankings through SEO, SEM and utilising Google analytics
• Set-up and Managed all of the Club’s social media channels and EDM (Mail Chimp), produced and managed Google and Facebook Ads
• Graphically designed and produced brochures, online content flyers, display stands, posters, banners, advertisements, letterheads, membership forms, logos, photography, videos, etc (including all copywriting)
• Managed events, staff and live music for the Club
• Rebranded the organisation and new live music venue
• Budgeting and general business administration

• All aspects of marketing & business development:
• Website design, build and management, including online copy writing and graphic design
• Managing website content management systems (Word Press) and analytics for SEO
• Strategic marketing plans
• Brochure, print media design and production
• Graphic design / branding / logo design
• Media releases
• Online video production (Adobe After Effects)

• Developed and implemented marketing strategies and coordinated all marketing and events activities - increasing revenue by19% per annum:
• Created marketing strategies and events for major tourist attraction/ event venue
• Managed all areas of marketing, increasing revenue by19% per annum
• Designed and developed new website - and other digital solutions -based on SEO and analytics, resulting in60% increase in traffic
• Planned and managed all events
• Responsible for all areas of marketing: branding; PR; advertising; events; sales promotions; graphic design; exhibitions, digital marketing, etc
• Designed and produced new exhibitions and extensive site signage
• Successfully coordinated all PR activities - including press releases, article writing, hosting journalists, radio interviews - increasing national & international profile
• Produced all printed marketing media - brochures, posters, signage, displays, flyers, exhibitions, etc

• Successfully achieved national and international brand awareness for destination tourism group through marketing communication strategies that I helped formulate
• Implemented tourism marketing strategies and events in unison with tourism agencies

• Gained national and international media coverage for a cancer charity
• Press releases, photography, event planning & management

• Travelling - Australia
• Sales Executive Optus (and other casual work)

• All aspects of sales distribution for a large retail firm

• Assistant

• Award winning / published journalist

• Marketing communications & membership sales for gym and leisure centre

• Marketing and sales of hotel leisure centre, accommodation, restaurant and conference facilities

• Membership based business group: all aspects of marketing, sales & event planning

• All aspects of marketing communications & event marketing for some of the World’s leading visitor attractions: exhibition, conference, concert, sporting venues and international events:
• - The National Exhibition Centre (NEC)
• - The National Indoor Arena (NIA)
• - The International Convention Centre (ICC)
• - The NEC Arena
• - Symphony Hall
• Including working on numerous prestigious event brands, such as:
• - The G8 Summit
• - The Eurovision Song Contest
• - Crufts
• - Disney on Ice
• - River Dance
• - BBC Clothes Show Live
• - Davis Cup Tennis
• - Gladiators (TV show)
• - National Indoor Athletics