Paul Gillespie

• Full TV commercial production services including; Sales, filming, directing, editing and legal compliance (Clear Ads)
• Regional client focus
• Digital social media content creation and management
• Manage budgets effectively to ensure optimal use of resources while maintaining financial stability.
• Client retention / communication
• Marketing campaigns across traditional and digital platforms

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialisation.
• Created sales tools for Branch sales teams to build and retain

business relationships across forty regional NSW towns.

• Managed social media accounts for optimal audience engagement and increased online presence.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Media buying and advertising placement across all advertising channels.
• Responsible for Legal and Compliance of all Marketing campaigns.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed all traditional advertising and digital accounts for optimal audience engagement and increased presence.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
• Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.

• Focused management with clients on campaign creation, media buying and liaison with Television stations.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
• Grew businesses by adopting market expansion strategy to serve different customer needs.
• Developed and implemented comprehensive Ad Agency salesperson training program.

• Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
• Kept up-to-date on industry trends and emerging topics to ensure the relevancy of published materials.
• Client relations, all video production services