Paul John Darcy

An experienced Senior Director with over 20 years of hands-on experience in the agricultural and capital equipment industries, Paul’s career is grounded in direct field operations, where he gained invaluable insights into product performance, customer needs, and market dynamics. This operational experience has seamlessly translated into his corporate roles, providing him with a deep understanding of both the products and the markets he serves. With a strong track record of driving sales, operational performance, and strategic alignment across ANZ, Asia Pacific, and African regions, Paul has successfully led the development of sales and operational strategies for leading brands. Known for his ability to bridge the gap between product development, customer expectations, and market opportunities, he excels in building cross-functional teams, fostering strong relationships with distributors and customers, and delivering sustainable growth. His strategic, hands-on approach ensures that brand development and profitability are achieved while maintaining a culture of continuous improvement and accountability.

• Australian Institute of Management, Mastery in Solution Selling
• Krauthammer International (AGCO), Global Management Training
• Purdue University, Precision Farming Technology
• AGCO, Global Talent Acquisition Program
• AGCO, Project Management Approach
• AGCO, Simply Management
• Agrimark Consultants, Strategic Agri-Marketing

• Nationality: Australian
• Driving License: Current
• Marital Status: Married

• Warwick McCormick, Director, Fendt & Valtra APA, Melbourne, warwick.mccormick@agcocorp.com, +61 0418 562682
• Dominik Reus, Managing Director - AGCO Africa, Johannesburg South Africa, dominik.reus@agcocorp.com, +27 (72) 885 6872
• Fergal Meehan, Director, Marketing Fendt & Valtra APA, Melbourne, +61 0447 712 500, fergal.meehan@agcocorp.com

• Cricket - Active player & junior coach
• Farming - Small acreage farm currently leased out

• Board Member / Director, TMA Australia, 09/01/09, 12/31/18
• Owner, Innovative Cropping Services & Agri-Active, 08/01/96, 11/30/99
• Production Manager, PKB Veterinary Supplies, 09/01/95, 07/31/96
• Maintenance Supervisor, Milne Feeds, 02/01/95, 09/30/95
• Production & Maintenance Manager, Colac Stock Feeds, 01/01/94, 12/31/94
• Apprentice Fitter & Turner, Ford Motor Company, 01/01/89, 01/31/92

• Senior Director – Commercial Excellence, AGCO, Massey Ferguson, Asia Pacific & Africa, 10/01/23, 10/01/24, Managed regional commercial strategy and performance for Massey Ferguson in Asia Pacific and Africa., Developed and implemented Commercial Excellence programs centred on customer satisfaction (NPS), brand performance, market share realisation, sales growth, and distribution optimisation., Successful implementation of product portfolio alignment with a 22% reduction in low volume models resulting in reduced inventory holding requirements., Implementation of CX reporting platform for dealers and distributors via Tableau platform.
• Director – Global Digital & Sales Enablement, AGCO, Massey Ferguson, Global & Asia Pacific & Africa, 11/01/21, 09/30/23, Managed global customer and digital interface solutions for the Massey Ferguson brand., Drove the development and implementation of commercial, sales, and go-to-market (G2M) strategies across the Asia Pacific and Africa regions., Successful implementation of dealer facing CPQ (Configure, Quote, Price) platform with APAC region.
• Director – Sales, AGCO, ANZ Region, 03/01/12, 11/30/21, Held full P&L responsibility for the wholegoods business in Australia and New Zealand., Managed a team of 50+ across sales, sales administration, dealer management, key accounts, distribution, and digital., The average annual revenue growth was 8.5%, increasing from $204 million to $392 million.
• Director – Key Accounts APAC, AGCO, Asia Pacific & Africa, 02/01/13, 10/31/21, Responsible for the development of key account business within the broader Asia-Pacific region., Increased sales volume to key accounts and tender business from $4.2m to $12.4m annually.
• Director – Marketing, AGCO, ANZ Region, 11/01/07, 03/01/12, Oversaw all aspects of product portfolio management, forecasting, pricing, program development, and advertising/promotion for AGCO brands in Australia and New Zealand., Member of 7-person global team for the initiation and subsequent introduction of the Ideal combine harvester platform.
• General Marketing Manager, AGCO, ANZ Region, 09/01/03, 11/30/07, Responsible for all marketing related support for the hay, harvest and technology products.
• Product Manager – Hay, Harvest & Technology, AGCO, ANZ Region, 11/01/01, 09/30/03
• Product Support Specialist – Hay, Harvest & Technology, AGCO, ANZ Region, 11/01/99, 11/30/01