Paul Phare

As Digital Marketing and Platforms Manager at Cromwell Property Group, I lead the strategic direction and execution of the company’s digital marketing efforts, ensuring alignment with business objectives and measurable outcomes. I develop and implement integrated campaigns across key digital channels, including Google Ads, social media, websites, email, and mobile, while continuously optimising performance through data-driven insights. With a deep understanding of Cromwell’s audiences and market positioning, I design and manage targeted digital journeys that support both acquisition and retargeting strategies.

I oversee major digital projects such as CRM integration, creative automation, and customer journey mapping, while managing the full scope of our email marketing strategy, including automated flows, BAU communications, and promotional activity. I translate complex analytics into actionable strategies, leveraging our CRM and AI-powered tools to enhance campaign effectiveness and drive growth.

In addition to campaign strategy, I manage Cromwell’s digital infrastructure.

This includes maintaining and optimising the corporate websites, implementing SEO and SEM strategies to boost visibility and engagement, and coordinating a structured website maintenance schedule. I provide training and support to internal stakeholders and ensure consistency and quality across our digital platforms.

I lead a digital team and manage relationships with external suppliers and partners, as well as overseeing the digital budget. My approach is grounded in strategic thinking, strong analytical capabilities, and the ability to manage multiple initiatives concurrently. I’m known for converting business goals into actionable digital plans, fostering collaboration across teams, and delivering innovative, high-impact digital solutions in a fast-paced environment.

In my role as Digital Manager at Cromwell Property Group, I am responsible for implementing and evolving the organisation’s digital strategy while managing all customer-facing digital infrastructure. This includes overseeing the development and optimisation of marketing automation tools, CRM systems, intranet platforms, and a suite of corporate, regional, and property websites. My focus is on building scalable digital capabilities, embedding CRM into the business, and leading a high-performing team aligned with marketing and business objectives.

I work closely with the Head of Marketing and Communications to ensure digital initiatives support customer engagement, business growth, and operational efficiency. My role bridges strategy and execution—I not only lead the strategic vision but also take a hands-on approach to implementation, ensuring that platforms and campaigns are continuously improved through data insights and market feedback.

I lead the execution of multichannel campaigns in collaboration with the wider marketing team, managing campaign lifecycles from planning to post-analysis. This includes monitoring key performance indicators, ensuring regulatory compliance, and feeding insights back into the business to inform product development and customer strategy.

A significant part of my role also involves project management and business support. I provide expert digital guidance across the organisation, lead end-to-end digital projects—including supplier selection, testing, training, and rollout—and ensure post-implementation support is in place. I manage vendor relationships and oversee the digital budget to ensure efficiency, accountability, and value.

My position requires a blend of strategic thinking, technical fluency, and cross-functional collaboration.

I regularly translate technical concepts into clear, actionable insights for diverse teams, support user training and adoption, and help foster a digitally enabled culture across the business.

At ASM Global I was the Digital Strategy Manager and am responsible for creating dynamic and user friendly digital customer experiences and overseeing the delivery of solutions across all digital channels (CMS, EDM, SEO, SEM etc.) for ASM Global and their network of over 300+ venues worldwide.

I reported directly into the Chief Information Officer and interact closely with key staff including the CEO, GM’s, Group Marketing Managers and various digital professionals within each of the ASM Global managed venues. My responsibilities of this role vary across multiple IT and business disciplines including; Marketing, e-Commerce, Project Development, Design, Project Management, Content Management, vendor and client relationship management/consultation, training, technical/business documentation and live hands-on coding.

My role requires management and implementation expertise in relation to the production of digitally creative output for interactive media across arenas, stadiums, theatres and convention centres across the Globe and to also assist with ongoing website content updates, app development, digital marketing activities, training and monthly analytic reporting.

As well as a key advisor to the leadership team on providing the scoping and strategy to deliver the project ensuring the key deliverables are met for our ASM Global clients across the Asia Pacific Region. Delivery of key digital related and website projects Scope project requirements, briefs and assisting in preparing the budget Develop support documentation including risk logs, training manuals and requirement specifications.

I manage the expectation of key stakeholders during the project life cycle and ensure their satisfaction of the project outcomes. Work in conjunction with other business units and stakeholders to identify new web ideas, define requirements, create projects proposals and to assist in securing the appropriate budgets and resources required to deliver them successfully.

I assisted to establish and use “best web practices” in the areas of agile project and high quality web delivery and highlight potential risks and act proactively to resolve issues.

I worked with colleagues across the Asia Pacific Region to help achieve overall digital goals across multiple digital projects. Understand the user experience, web development and app development and am able to see the big picture view yet explain and document on the detail.

I also assisted with my digital experience including (but not limited to); email marketing platforms, CMS, CRM and big data. I work with a variety of external clients and internal stakeholders across a range of disciplines (Web, Intranet, UX, design, copy, developers, marketing, management, clients) both face-to-face and remotely.

During my time at Orrcon Steel I produced the Digital Marketing & E-Commerce Strategy endorsed by Executives to be implemented from 2016-2018 and onwards. I managed a major rebranding project for parent company BlueScope and partner Metalcorp Australia wide across 27 branches.

For both Metalcorp and Orrcon Steel (Partner Companies.);

• Digital Marketing Strategy Development.
• Created an E-Commerce strategy.
• Project Management and Strategy across all Digital Platforms.
• Project Lead Website Management and Redevelopment.
• Project Lead Signage Development for 27 Rebrand Locations across Australia.
• Continuous SEO & SEM Analytic Reporting and Maintenance across 2 CMS Platforms.
• Project Lead Corporate Video Production and Presentations.
• Project Lead Social Media Management & EDM Campaign Management.
• Project Lead Website Management and Redevelopment.
• Digital Marketing Campaigns, Promotions, Customer E-Letters and Reporting.
• Sale Catalogues Graphic Development, E-Commerce and Online Delivery.
• Role Type: Australia-Wide
• Head Office: Brisbane, AUS
• Website: www.orrconsteel.com.au
• Website: www.metalcorpsteel.com.au

• Company Overview: TechnologyOne is an ASX-150 company with 14 offices around the world, employing over 1,200 staff and investing $50 million in Australian innovation.
• During my experience at University and the Gaming industry I utilised my customer experience expertise to develop a Website. Along with research and 3 courses of Squiz Development Training (MAT101, MAT102, MAT201) I managed a website redevelopment project to create and deliver Mobile Optimised website which truly reflects the company’s brand and messaging. While also updating and maintaining TechOne TV;
• Team Leader of 6 reporting to Marketing Director and onwards.
• Project Lead Website, Intranet and Support Site Development and Ongoing Maintenance.
• App Development to Support Current Digital Platforms for B2B.
• Project Management and Strategy across all Digital Platforms and Infrastructures Internally and B2B.
• E-Commerce Development CI2 Software and Customer Implementation for B2B.
• Project Lead Video and Animation Production and Delivery across multiple Platforms Internally.
• Project Lead Presentation and Webinar Development Internally.
• Digital Marketing Campaign Implementation.
• Ongoing Maintenance & Development of TechOne TV, Website and Intranet.
• Role Type: Queensland-Wide
• Head Office: Brisbane, AUS
• Website: www.technologyonecorp.com
• Previous Promotions: Digital Marketing Assistant (May 2013- November 2014), Online Advisor (February 2012- October 2012)

• Company Overview: Sega is a Japanese multinational video game developer and publisher headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are respectively headquartered in Irvine, California, London and Australia.
• I worked on the London Olympics 2012 game as a Jr Designer while at Sega Australia. I saw this project grow from day 1 into the impressive game it eventuated to be. During this project we kept to our agile workflow system and I had the opportunity to learn a wide variety of software packages which included project management and game development. Working on this game has taught me a lot about work processes which I still use today;
• Created Prototypes for Internal Staff and Management.
• Assisted the Designers for Concepts on the Current and Future Console and Mobile App Games.
• Worked in Collaboration with Multidisciplinary Teams across Several Games and Gaming Platforms.
• Lead the ideas formed by Artists, Programmers, Producers, Marketing Staff, and other Key Stakeholders involved in the Development Process within a Team of 6.
• Verbally Presented then Integrate Imaginative and Creative Ideas from Paper to End Product.
• Written and Verbal Communication Skills.
• Basic Visual Design and Drawing skills.
• Fluent in a range of 2D and 3D graphics and animation packages, such as 3D Studio Max or Maya.
• Scripting and Programing through several Game Dev Platform such as Perforce.
• Kept up to date awareness of the various games platforms and technologies.
• Created Storylines and Character Biographies.
• Conducted Design Reviews with External Agencies.
• Designed Role-Play Mechanics.
• Documented Game Design Processes and Outcomes.
• Role Type: Australia-Wide
• Head Office: Brisbane, AUS
• Website: www.sega-australia.com

• Company Overview: Established in 1987, Creative Assembly is one of the oldest and largest UK game developers with over 500 talented staff across state-of-the-art studios in West Sussex, UK and Sofia, Bulgaria.
• I worked on Stormrise at The Creative Assembly (Sega Australia) for about 7 months as a QA tester. During my time, I learnt several software applications regarding Project Management/Bug Logging software, Hansoft, Perforce etc. Near the end of the project we stepped into an Agile workflow system where I learnt the process quite well and still believe it is the best workflow system;
• Tested Current Games to Find and Resolve Issues with the Product.
• Using Project Management Tools Logged Bugs to Create Communication Trends between teams and roles to help resolve issues.
• Had to be Analytical and Methodical to allow Communication to be critical and understood across Multiple Teams and Business Processes.
• Evaluate Competitions Products and Integrate Knowledge within the teams for direction.
• Communication Skills, including tact in dealing with other members of the team.
• Role Type: Australia-Wide
• Head Office: Brisbane, AUS
• Website: www.sega-australia.com