Paul Schulz
Sydney,NSW
Summary
Strategic Brand Manager with background in developing and executing marketing strategies to elevate brand presence and market share. Brings strengths in building strong relationships, influencing stakeholders, and leading cross-functional teams. Known for creative problem-solving skills paired with data-driven decision making. Previous work has consistently resulted in improved brand recognition and increased customer engagement.
Overview
21
21
years of professional experience
Work History
Bolle Brand Manager
Ocean Clothing Group
Brookvale, NSW
10.2021 - Current
- Oversaw and developed strategic marketing and promotional plans for new product rollouts in the sports glasses market.
- Conducted research to determine ideal markets for products and services.
- Directed internal teams on how best to represent the brand in communications both internally within the organization as well as externally with partners or customers.
- Organized trade shows and conferences to increase brand awareness in key markets, such as Noosa, Mooloolaba Triathlon, Boat Shows, and Cycle Events.
- Planned, developed, and led the negotiation of key business partnerships, including Rowing Australia, Volleyball Australia, Ironman Australia, Andoo Women's and Youth Americas Cup Team, Sailing Teams, and various Triathlon Partnerships.
- Collaborated with sales teams on product launches, promotions and pricing strategies.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Conferred with advertising managers to develop and implement marketing plans.
- Planned advertising campaigns for online, print and other mediums.
- Serviced customers in the Musto market in NSW, including sales to corporate and trade events.
Director - CEO
Gill Australia Pty Ltd
Brookvale, NSW
02.2004 - 11.2018
- Distributor of the Gill Clothing brand for Australia.
- Delegated work to staff, setting priorities and goals
- Sales visits to the retail and industry network within Australia.
- Reviewed financial statements, and sales or activity reports to measure productivity.
- Managed annual budgeting process, including forecasting and financial planning.
- Cultivated strong relationships with customers by responding promptly to inquiries or complaints.
- Formed and sustained strategic relationships with clients.
- Represented the organization at industry events, trade shows, and marketing events.
- Directed operations to improve efficiency and increase profit margins.
- Developed and executed marketing strategies to increase brand awareness and market share.
- Monitored inventory levels and placed new orders from the vendor to keep the supply well-stocked.
- Negotiated contracts with vendors to secure competitive pricing for goods or services.
- Managed import and distribution activities for the region.
Education
High School Diploma -
John Curtin Senior High School
Fremantle, WA01-1985
Skills
- Growth tracking
- Budget Development
- Client experience management
- Promotion development
- Brand positioning
- Margin monitoring
- Sales monitoring
- Social media campaigns
- B2B sales
Timeline
Bolle Brand Manager
Ocean Clothing Group
10.2021 - Current
Director - CEO
Gill Australia Pty Ltd
02.2004 - 11.2018
High School Diploma -
John Curtin Senior High School
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