Paula Andrade

As a Pharmaceutical Product Manager specializing in intravenous medicines, I oversee the lifecycle management of critical hospital-use products, including anticoagulants and antibiotics. My role involves strategic planning, market analysis, and cross-functional collaboration to ensure successful product positioning and adoption within healthcare institution.

• Spearheaded the successful launch of intravenous anticoagulants and antibiotics, ensuring timely delivery to market and increasing hospital adoption.
• Developed and executed comprehensive marketing strategies for hospital-use intravenous medicines, focusing on increasing market share in a highly competitive market.
• Collaborated with cross-functional teams, including regulatory, sales, and medical affairs, to streamline product lifecycle management and maintain compliance with healthcare regulations.
• Conducted market analyses and competitor benchmarking to identify opportunities, resulting in the introduction of innovative solutions that met hospital needs and improved patient outcomes.
• Led training sessions and created educational materials for sales teams and healthcare professionals, enhancing product knowledge and driving engagement.
• Optimized supply chain and inventory management for critical intravenous therapies, reducing stock-outs and ensuring continuous availability in hospital settings.
• Provided strategic insights to support medical projects and Patient Access Programs, improving access to essential medicines for underserved patient populations.

As an Oncology Marketing Analyst specializing in head and neck cancer, I analyzed market trends, competitive landscapes, and patient demographics to inform strategic marketing initiatives. My role involved developing data-driven insights to support targeted campaigns and enhance product positioning within the oncology market.

• Developed data-driven marketing strategies for head and neck cancer therapies, supporting the product manager in product awareness and engagement among healthcare professionals.
• Analysed market trends and patient demographics to identify growth opportunities, enabling targeted campaigns that improved product adoption in key segments.
• Collaborated with cross-functional teams, including sales, medical affairs, and regulatory departments, to ensure alignment with business objectives and compliance standards.
• Created impactful marketing materials and educational content for healthcare providers, enhancing understanding of treatment options and driving product usage.
• Monitored competitive landscapes and provided actionable insights, resulting in the refinement of go-to-market strategies and improved positioning in the oncology market.
• Supported product launch initiatives by providing in-depth market research and strategic recommendations, contributing to successful introductions to the oncology market.
• Led initiatives to gather and analyse feedback from key opinion leaders (KOLs) and oncologists, ensuring the development of patient-focused marketing strategies.

As a Pharmacovigilance Analyst, I monitored and analyzed drug safety data to ensure compliance with regulatory requirements and safeguard patient health. My role involved collaborating with cross-functional teams to address safety concerns, prepare reports, and support medical inquiries with accurate and timely information.

• Monitored and analyzed adverse event reports to identify safety signals, ensuring compliance with global pharmacovigilance regulations and enhancing patient safety.
• Prepared detailed safety reports and risk assessments for regulatory authorities, supporting timely and compliant submissions.
• Collaborated with Medical Affairs to address complex medical inquiries, delivering accurate and evidence-based responses to support healthcare professionals.
• Supported cross-functional teams by providing critical safety data and insights, aiding in decision-making for product development and lifecycle management.
• Conducted regular audits and quality checks on safety data, ensuring adherence to standard operating procedures and regulatory standards.
• Facilitated training sessions for internal teams on pharmacovigilance best practices, improving overall compliance and awareness.
• Responded to safety-related queries during regulatory inspections, demonstrating thorough understanding and preparedness, which contributed to successful audit outcomes.
• Assessed the impact of safety concerns on marketed products, providing strategic recommendations that minimized risks and ensured patient well-being.