Summary
Overview
Work History
Education
Skills
Timeline
Generic

Paula Ratsakas

Account Executive
Melbourne,VIC

Summary

Established Account Executive gifted at lead generation and resolving customer issues. Engaging and personable and increasing business opportunities through dynamic marketing strategies, sharp communication skills and dedication to customer service.

Overview

12
12
years of professional experience

Work History

Account Executive

Sensis
Melbourne , Victoria
2016.07 - Current
  • Established trusting client relationships with key decision-makers within customer's organization to promote growth and retention.
  • Negotiated contracts and closed sales with new and existing clients
  • Drove new business development through target marketing, prospecting, qualifying leads, building relationships and executing strategic sales.
  • Identified customer's value proposition by gaining understanding of goals, objectives and processes.
  • Collaborated with sales and marketing departments to support business objectives and client acquisition.
  • Used targeted questioning strategies to discover insight on prospect needs and requirements.
  • Upsold special packages while preparing quotes for potential clients.
  • Recorded and maintained sales prospect and sales data within customer relationship management system.

Key Achievements:

  • Organized and oversaw solid business portfolio bringing in 50% of revenue objective in 5 years.
  • Leveraged effective target marketing strategies to produce consistent monthly income of $10,000 per week.
  • Reduced digital marketing costs per visit by 12% through improved strategies.

Business Development Representative

Blue Guide Advertising
Melbourne , Victoria
2013.05 - 2016.06
  • Exceeded targeted sales goals through continuous pursuit of new sales opportunities and expert closing of customer deals.
  • Determined needs, delivered solutions and overcame objections through consultative selling skills.
  • Identified new business opportunities through target marketing, cold calling, networking, and prospective database leads.
  • Built and cultivated long-term quality relationships with clients by addressing needs and providing superior customer service.
  • Prospected to increase sales lead pipeline and and converted leads into new customers.
  • Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
  • Used CRM software to maintain detailed contact logs and account records.

Key Achievements:

  • Maximized sales through effective client relationship development, resulting in consistent ranking in top 5% of team.
  • Maintained high levels of product knowledge and solutions to covert casual shoppers into customers and increase sales by 40%.
  • Achieved 25% of goal through suggestive selling and upselling.

Outbound Sales Representative

The Lead Generation Company
Melbourne , VIC
2010.03 - 2013.04
  • Represented company professionally in situations, working through challenging phone calls and cultivating positive interactions by remaining calm and poised.
  • Delivered scripted sales talks to customers reached via manual and automatic dialing systems.
  • Set up appointments with interested customers according to schedule availability.
  • Contacted businesses via cold or warm calling to offer services relevant to industries or niches.
  • Provided information about available products and services, membership details, and purchase advantages.

Key Achievements:

  • Generated minimum of 8 new leads each day
  • Made 80 cold calls per day resulting in client base growth by 30%.
  • Attained 25 set appointments in sales targets on weekly basis.

Education

Diploma in Business Administration

RMIT University
Melbourne, VIC
12.2013

Skills

  • Relationship Building
  • Problem Solving
  • Systems and Software
  • Business Needs Assessment
  • Database Management
  • Marketing Strategy Development
  • Consultative Selling Techniques
  • Cold Calling and Social Selling
  • Lead Identification and Generation
  • Prospect Targeting and and Closing Techniques
  • Appointment Scheduling
  • Sales Reporting
  • Exceeding Targets

Timeline

Account Executive

Sensis
2016.07 - Current

Business Development Representative

Blue Guide Advertising
2013.05 - 2016.06

Outbound Sales Representative

The Lead Generation Company
2010.03 - 2013.04

Diploma in Business Administration

RMIT University
Paula RatsakasAccount Executive