Paula Ridsdale
Brisbane,Australia
Summary
As an accomplished Regional Sales Manager with extensive experience in the healthcare and FMCG sectors, I excel in driving significant revenue growth, leading dynamic sales teams, and developing innovative business strategies. My expertise includes spearheading robust revenue increases, managing high-value territories, and consistently surpassing sales targets. My strategic approach to business development, combined with a strong focus on market expansion and customer-centric solutions, has consistently resulted in strong sales performances and market penetration. Known for my strategic sales leadership, relationship-building skills, and a results-driven mindset, I offer a depth of experience and a history of success in enhancing sales operations and achieving business objectives.
Overview
13
13
years of professional experience
Work History
Qld Manager
Parker Healthcare
Brisbane North, QLD
05.2023 - Current
- Manage a sales territory of Public & Private Hospitals
- Generate sales from current contracts and pricing agreements
- Maintain high level of detailed product, technical and industry knowledge
- Provide product education and training
- Develop strong relationships with key decision makers
- Generate new business across anaesthetics & critical care, Oxygen therapy and Maternity
Regional Field Sales Manager
Arrotex Pharmaceuticals
Brisbane, QLD
04.2024 - 04.2025
- Reshaped and strengthened the sales team by recruiting two new roles, leading to improved team dynamics and performance.
- Successfully managed and nurtured three large key accounts, ensuring strong client relationships and achieving sales targets.
- Provided leadership to a team of seven territory managers and one business development manager, fostering a collaborative and cohesive team environment.
- Implemented strategies that encouraged teamwork and alignment, resulting in a more motivated and engaged sales team.
- Leading a regional sales team, providing coaching and support to achieve State Target 42 million & sales growth.
- Collaborating with cross-functional teams to develop regional plans aligned with sales and marketing strategies.
- Conducting in-field visits and coaching sessions to improve Territory Managers’ selling skills and strategy execution.
- Managing recruitment, onboarding, and development of sales team members to ensure a high-performance culture.
- Analysing sales metrics and implementing action plans to achieve regional targets and enhance market presence.
- Building and maintaining strong relationships with key accounts and stakeholders to drive brand presence and promotions.
Regional Sales Manager
Coloplast
Brisbane, QLD
10.2021 - 03.2024
- Spearheaded a robust 14% increase in revenue growth in 2022 through exceptional sales leadership and market expansion strategies.
- Continued the upward trajectory in 2023, achieving a notable 9.5% revenue growth, further cementing our market presence and financial success.
- Led a dynamic sales team to consistently meet and exceed target goals, with an expectation of achieving double-digit growth year-on-year.
- Recruited and carefully selected territory managers to bolster the sales team and contribute to our ambitious growth targets.
- Trained new recruits and existing team members in advanced selling techniques and product knowledge to enhance their field effectiveness.
- Collaborated closely with the marketing department in formulating and refining the Annual Business Plan, aligning marketing strategies with sales objectives.
- Conducted weekly coaching and co-riding sessions with territory managers to provide hands-on guidance, improve selling strategies, and ensure alignment with company goals.
- Developed and implemented innovative selling strategies and action plans to penetrate new markets and maximise revenue growth.
- Monitored and analysed sales performance metrics to identify areas for improvement and adapt strategies to changing market conditions and customer needs.
Hybrid TM/Team Leader Chronic Care
Coloplast
Brisbane, QLD
06.2018 - 10.2021
- Led and developed a team of new Territory Managers, focusing on skills enhancement, team cohesion, and performance improvement.
- Implemented innovative strategies and initiatives, resulting in the successful recruitment and integration of four new Territory Managers.
- Delivered comprehensive monthly reports to the executive team, detailing team performance, state health assessments, and progress against targets.
- Orchestrated the rollout of marketing campaigns, ensuring that all team members were fully briefed and equipped to deliver on the campaign’s goals.
- Monitored and analysed team performance metrics, using insights to drive continuous improvement and ensure the achievement of sales targets.
Business Development Manager
Tunstall Healthcare
Brisbane, QLD
09.2016 - 05.2018
- Successfully developed and executed a robust $3 million pipeline, requiring strong strategic planning and sales execution skills.
- Managed a $2.5 million territory base, specialising in selling Telecare & Telehealth solutions to the medical and aged care marketplace.
- Reported directly to the Managing Director, ensuring direct communication and alignment with company leadership.
- Primary responsibilities included increasing sales of products and services and identifying and developing new business opportunities.
- Conducted product training sessions for Registered Nurses, care workers, and General Managers, enhancing product understanding and application.
- Oversaw project management, including the handling of tenders and contracts, ensuring compliance and efficiency in execution.
- Developed and maintained strong client relationships with key stakeholders, fostering trust and long-term partnership.
- Wrote marketing campaigns in alignment with sales KPIs, strategically promoting products and services to maximise reach and impact.
Territory Manager
Independence Australia
Brisbane, QLD
07.2015 - 09.2016
- Served as a distributor of medical supplies, influencing and promoting products within communities, hospitals, and aged care facilities in North Brisbane.
- Managed a new business pipeline, actively identifying contract opportunities and executing sales plans.
- Focused on promoting and deepening understanding of supplier products among both new and existing clients.
- Developed excellent relationships with key stakeholders, establishing trust and long-term partnerships.
- Regularly reviewed and successfully achieved sales targets on a monthly basis.
- Managed strong relationships with key accounts by understanding their business and contracts, and proactively driving sales through strategic initiatives.
Business Development Manager
Coca-Cola Amatil
Moranbah, QLD
02.2012 - 07.2015
- Surpassed 2014 sales targets by an impressive 12%, demonstrating exceptional sales proficiency and goal attainment.
- Thrived in a challenging and fast-paced market environment, servicing diverse channels including Grocery, Immediate Consumption, Petroleum, and Licensed sectors.
- Excelled in acquiring new business while simultaneously developing and expanding existing business relationships.
- Provided tailored customer business solutions and support, strategically aimed at driving volume, boosting sales, and increasing profits.
- Developed and managed a robust pipeline of new business opportunities, demonstrating strong prospecting and business development skills.
Education
Qualified Hairdresser -
City & Guilds
Certificate - Nutrition
British Sign Language Stage I & II
English, Spanish & Geography
Paramedical training - Physiology of the Skin
Skills
- Strategic Sales Leadership
- Revenue Growth Expertise
- Dynamic Team Management
- Effective Recruitment & Training
- Advanced Selling Techniques
- Market Expansion Strategies
- Customer Relationship Building
- Performance Metrics Analysis
- Innovative Campaign Development
- Product Knowledge & Promotion
- Business Planning Collaboration
- Sales Data Analysis
Custom
Extended career history and references available upon request
Timeline
Regional Field Sales Manager
Arrotex Pharmaceuticals
04.2024 - 04.2025
Qld Manager
Parker Healthcare
05.2023 - Current
Regional Sales Manager
Coloplast
10.2021 - 03.2024
Hybrid TM/Team Leader Chronic Care
Coloplast
06.2018 - 10.2021
Business Development Manager
Tunstall Healthcare
09.2016 - 05.2018
Territory Manager
Independence Australia
07.2015 - 09.2016
Business Development Manager
Coca-Cola Amatil
02.2012 - 07.2015
Qualified Hairdresser -
City & Guilds
Certificate - Nutrition
British Sign Language Stage I & II
English, Spanish & Geography
Paramedical training - Physiology of the Skin
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