Peggy Zhu
Mitcham,VIC
Summary
Data-driven marketing professional with 2 years of multimedia design and 5 years of digital marketing experience in corporate settings. Proficient in website/CRM management, email/social media marketing, lead generation, and content creation. Proven track record of optimising user experiences, increasing conversion rates, and enhancing brand awareness. Unique ability to blend multimedia design with digital marketing strategy, ensuring project success from planning to execution.**
Overview
6
6
years of professional experience
Work History
Digital Marketing Coordinator
SG Fleet
05.2023 - Current
A versatile marketing professional skilled in design, project planning, web development, and digital marketing, with a proven track record in implementing digital branding, optimising online content, and enhancing customer experience through data-driven strategies.
Digital Marketing Specialist
Trade View
02.2021 - 04.2023
As the sole marketing professional in the company, I handle all aspects of marketing, including budget management, website content on WordPress, social media platforms, PPC advertising, CRM, performance analysis, event coordination, and multimedia design using Adobe Creative Suite.
Content Administrator
Tasracing
10.2018 - 08.2019
I manage content delivery across WordPress, proofread and edit wagering content, develop promotional videos, monitor website and social media performance, create weekly newsletters, and oversee the owner's database.
Education
Master of Multimedia Design - Multimedia Design
Monash University
Melbourne, VIC07.2016
Bachelor of Arts - Communication
Beijing Normal University of Zhuhai
Guangzhou, China07.2014
Skills
- HTML and CSS Coding
- Search Engine Optimization
- CRM Management
- Adobe Creative Suite
- Google Analytics
- Testing and Optimization
- Stakeholder Relations
- Social media management
Accomplishments
- Awarded the Company ICE-T Award for demonstrating the value of innovation in a team project.
- Earned the Company Thumbs Up Award for exceptional collaboration in coordinating the social media calendar across multiple teams.
Languages
English
Chinese (Mandarin)
Chinese (Cantonese)
Timeline
Digital Marketing Coordinator
SG Fleet
05.2023 - Current
Digital Marketing Specialist
Trade View
02.2021 - 04.2023
Content Administrator
Tasracing
10.2018 - 08.2019
Master of Multimedia Design - Multimedia Design
Monash University
Bachelor of Arts - Communication
Beijing Normal University of Zhuhai
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