Peggy(YINGYAN) Zeng

Key Achievements:

• Successfully launched Mayver's peanut butter in the Chinese market, establishing and managing new distribution channels to enhance market penetration.
• Led the new product development project, including oats and jam, overseeing the project from concept through to market launch.

Key Responsibilities:

• Building and maintaining relationships with key stakeholders to boost sales in targeted markets.
• Expanding sales channels through strategic client relationship building.
• Negotiating contracts with overseas distribution agents to maximize market reach.
• Managing the completion of export documentation for sales orders, ensuring accuracy and compliance.
• Conducting comprehensive market research and analysis to uncover new business opportunities abroad.
• Developing and implementing marketing strategies based on market trends and consumer demand, enhancing brand visibility.
• Preparing and distributing marketing materials to effectively introduce brands to international markets.
• Acting as the primary contact with overseas customers, internal departments, and third parties to swiftly resolve any trading, shipping, or product-related issues.
• Ensuring all activities comply with relevant international trading laws and regulations.
• Leading the development of new product lines, from conceptualization to market launch, aligning with strategic business goals.

Key Achievements:

• Opened and managed the China market for Lucky nuts and Sunsol muesli, establishing robust distribution networks and increasing market share.
• Planning, preparing, organizing and participating overseas exhibitions, such as SIAL, Hofex and FHC.
• Planning, organizing and conducting product training seminars.
• Managed the new product development project for Sunsol muesli, guiding the project from initial concept through to successful market launch, achieving targeted sales growth.

Key Responsibilities:

• Established and maintained strategic partnerships with international distributors to surpass sales objectives.
• Negotiated contracts with global distribution agents, ensuring favourable terms.
• Produced comprehensive brand and product introductions in English and Mandarin, facilitating brand expansion.
• Prepared and engaged in international trade shows and product promotional activities, enhancing brand visibility.
• Designed and executed product presentations and training sessions for distributor sales teams, elevating product knowledge and sales skills.
• Undertook detailed market research and analysis to identify emerging product opportunities, analyse competitive landscapes, and define target consumer segments.
• Investigated and interpreted relevant international policies and regulations pertaining to exports, ensuring compliance.
• Built relationships with local communities in Australia, promoting corporate social responsibility.

• Developing a cooperative agency relationship with Australian schools.
• Providing assistance to overseas students in searching for their preferred schools.
• Supporting overseas students in their application to Australian schools.
• Preparation of application documents for overseas visa applicants.
• Supporting overseas students or migrants in their transition to Australian life.

Key Achievements:

• Successfully penetrated and managed the markets of the Turkey, Saudi Arabia,United Arab Emirates, United Kingdom, U.S.A., Malaysia, and Canada for Baryan Biotech.
• Planned, organized and participated overseas exhibitions such as Cosmoprof, Beauty World, Inter CHARM。
• Planning, preparing, organizing and conducting product training seminars.
• Managed the development and launch of new product lines within the CEVIOAL skincare range, overseeing the projects from concept through to market introduction.

Key Responsibilities:

• Established and enhanced relationships with international distributors, initiating new sales leads, gathering market insights, and promptly addressing feedback to maintain positive client rapport.
• Conducted contract negotiations with clients, ensuring terms were commercially favorable and aligned with organizational objectives.
• Led the expansion of business and market networks in target regions, identifying and exploiting opportunities for growth.
• Planning and execution of exhibitions and business conferences, effectively showcasing the company's products and strengthening industry connections.
• Organized and conducted product demonstration conferences both domestically and internationally, elevating brand awareness and product understanding.
• Developed and delivered targeted product training sessions to sales teams of overseas distributors, enhancing their effectiveness and sales performance.
• Created compelling brand and product narratives for marketing materials in English and Chinese, facilitating promotion in both domestic and international markets.

• Providing assistance to international students
• Offering advice to international students
• Solving problems for international students
• Collect suggestions regarding Monash student services from international students
• Collaborating with external organizations to coordinate Monash student events
• Coordinating activities and events for university students