Pei-Yu HOU
Clayton,VIC
Summary
Dynamic Trade Marketing Manager with a proven track record at SPAO Taiwan, achieving significant sales growth through innovative strategies and strong key account partnerships. Expert in merchandising strategies and data-driven decision-making, excelling in competitive analysis and team leadership. Demonstrated success in enhancing brand visibility and optimizing trade spend for maximum ROI. Innovative Marketing leader with 3 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
3
3
years of professional experience
Work History
Trade Marketing Manager
SPAO Taiwan
06.2015 - 06.2018
- Achieved sales growth by identifying new business opportunities and implementing targeted trade marketing strategies.
- Boosted brand visibility by executing innovative in-store promotions and merchandising initiatives.
- Enhanced customer relationships by providing ongoing support, addressing concerns, and promptly resolving issues.
- Developed strong partnerships with key accounts, resulting in increased sales and market share.
- Managed a cross-functional team to drive successful product launches and promotional campaigns.
- Optimized trade spend by analyzing performance data and adjusting strategies accordingly for maximum ROI.
- Conducted comprehensive market research to identify emerging trends and competitive insights for informed decisionmaking.
- Streamlined internal processes by implementing standardized reporting templates and tracking tools to improve efficiency.
- Collaborated closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.
- Delivered impactful presentations to secure buy-in from key stakeholders on proposed trade marketing initiatives.
- Expanded distribution channels by successfully negotiating agreements with new retail partners.
- Increased promotional effectiveness by regularly evaluating the performance of various tactics against established KPIs.
- Led training sessions for sales representatives, enhancing their understanding of product offerings and value propositions.
Education
Associate of Arts - Management Science
National Taipei University of Business
Taipei06.2015
Skills
- Merchandising Strategies
- Pricing strategy
- Trade Show Marketing
- Competitive Analysis
- Data-driven decision-making
Languages
Chinese (Mandarin)
Native or Bilingual
English
Full Professional
Timeline
Trade Marketing Manager
SPAO Taiwan
06.2015 - 06.2018
Associate of Arts - Management Science
National Taipei University of Business
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