Summary
Overview
Work History
Education
Skills
Timeline
Generic

Pei Ling Che

Mount Buller,VIC

Summary

Dynamic multimedia specialist with proven expertise in video editing, graphic design, and content creation. Committed to developing engaging marketing materials that drive brand visibility and enhance user experience.

Overview

10
10
years of professional experience

Work History

Web & Multimedia Specialist

17 Diving Academy
Seri Kembangan, Kuala Lumpur
01.2025 - Current
  • Developed multimedia content for marketing campaigns and social media platforms.
  • Edited video footage to produce high-quality promotional materials.
  • Assisted in the planning and execution of multimedia projects from concept to completion.
  • Researched industry trends to inform design choices and enhance content strategy.
  • Developed written material for press kits, press releases, and product marketing materials.
  • Designed and proposed websites, video games and animations that integrated sounds, words and graphics.
  • Shot multiple photographs and video clips of products and technology and made images available for consideration in presentations and publications.
  • Generated draft brochures and other marketing material.
  • Monitored detailed data and links on company websites and other documentation and corrected and updated to keep current.
  • Created and maintained written and graphic content on company intranet and internet sites.
  • Enhanced user experience by implementing advanced interactive features on websites.
  • Optimized images and videos for web delivery using various software tools.
  • Built custom webpages with HTML5 and CSS3 coding techniques.
  • Managed social media accounts to promote company products and services.
  • Designed logos and other branding assets for use in digital media campaigns.
  • Create IT database system for competition.

Multimedia Specialist

Multiform Resources
Puchong, Selangor
12.2023 - Current
  • Collaborated with team members to design visual presentations and graphics.
  • Assisted in editing video projects using industry-standard software.
  • Conducted research on current trends in multimedia design and production.
  • Participated in multiple advanced design teams to learn and understand business practices and contribute creative ideas for consideration.
  • Generated draft brochures and other marketing material.
  • Provided technical support to colleagues when working on projects.
  • Organized the development process from concept through completion.
  • Designed logos and other branding assets for use in digital media campaigns.

IT SAP Executive

Zuellig Pharma Sdn Bhd
Bukit Jelutong, Selangor
09.2017 - 02.2020
  • Managed SAP system updates to ensure data accuracy and integrity.
  • Assisted in troubleshooting SAP issues for end-users across departments.
  • Conducted training sessions for staff on SAP functionalities and best practices.
  • Analyzed user feedback to improve system usability and efficiency.
  • Documented standard operating procedures for SAP processes and workflows.
  • Maintained user access rights within the SAP environment for security compliance.
  • Performed detailed analysis of business requirements and designed appropriate technical specifications for development projects.
  • Monitored system performance and troubleshot any issues that arose during operation of the SAP system.
  • Worked closely with vendors on customizations or enhancements required by customers.
  • Managed upgrades, patches, custom programs and other related tasks as needed.
  • Supported integration efforts between different modules within the system.
  • Developed and implemented SAP solutions to improve business processes.
  • Documented procedures related to installation, configuration, maintenance, security and other aspects of the SAP system.
  • Collaborated with internal teams such as IT, finance and operations to ensure successful implementation of SAP initiatives.
  • Assisted in troubleshooting issues arising from day-to-day operations involving the use of SAP systems.
  • Conducted testing activities to ensure that all new developments meet customer requirements.
  • Provided support for end users of SAP systems on a daily basis.
  • Created and maintained user profiles, roles and authorization objects in the SAP system.
  • Analyzed current business practices in order to identify opportunities for improvement through the use of SAP functionality.
  • Analyzed workflows and established priorities for daily operations.
  • Managed backup, user account and helpdesk systems.
  • Provided company users with tech support for IT problems and account maintenance.
  • Communicated relevance of organizational goals, policies and procedures to IT department staff.
  • Assigned and reviewed work of IT project managers, systems analysts and developers.
  • Developed data security and disaster recovery procedures.
  • Assessed data processing proposals and requirements to determine project feasibility.

SAP BI Consultant

Infocubed Sdn Bhd
Desa Sri Hartamas, Kuala Lumpur
10.2015 - 09.2017
  • Analyzed business requirements to develop effective SAP BI solutions.
  • Collaborated with cross-functional teams to gather data insights and reporting needs.
  • Designed and implemented data models for improved analytics performance.
  • Conducted user training sessions on SAP BI tools and functionalities.
  • Supported system upgrades and maintenance for optimal performance.
  • Created detailed documentation for BI processes and procedures.
  • Troubleshot data discrepancies and resolved issues efficiently.
  • Assisted in developing dashboards to visualize key performance indicators.
  • Resolved incidents raised by customers related to performance issue or incorrect results in reports.
  • Identified data sources and generated extractors for loading data into BW from various source systems.
  • Defined characteristics hierarchies along with attributes for easy navigation through a reporting tool.
  • Provided training sessions to end-users on how to use newly implemented BI solutions effectively.
  • Created custom queries and reports using BEx Query Designer and Web Application Designer.
  • Developed SAP BI and BW objects such as InfoCubes, MultiProviders, ODS Objects, Transformations and DTPs.
  • Implemented authorization concepts in BI and BW system based on user roles.
  • Designed ETL processes with ABAP programs using Open Hub Service to load data from SAP BW to external systems like Business Objects.
  • Monitored daily batch jobs for successful completion and alerted support team if any job failed due to errors.
  • Worked closely with functional teams during UAT phase to ensure that all test cases are covered properly.
  • Gathered business requirements and translated them into technical specifications.
  • Prepared detailed documentation of design decisions taken during development process as per standards defined by customer.
  • Analyzed existing customer's business process flows and identified areas where improvement can be done using SAP BI solutions.

Education

Bachelor of Science - Web Media Technology

Asia Pacific University
Kuala Lumpur
05-2015

Skills

  • Multimedia content creation
  • Video editing
  • Graphic design
  • Web development
  • Social media management
  • Digital marketing strategy

Timeline

Web & Multimedia Specialist

17 Diving Academy
01.2025 - Current

Multimedia Specialist

Multiform Resources
12.2023 - Current

IT SAP Executive

Zuellig Pharma Sdn Bhd
09.2017 - 02.2020

SAP BI Consultant

Infocubed Sdn Bhd
10.2015 - 09.2017

Bachelor of Science - Web Media Technology

Asia Pacific University

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Pei Ling Che