Peita Shortall
Caddens,Australia
Summary
Dynamic professional with extensive experience across various roles at Martin Brower, excelling in supply chain management and promotional planning. Proven track record in data analytics and stakeholder communication, driving successful initiatives that enhanced forecasting accuracy, operational efficiency and cost savings. Passionate about employee growth and process improvement, delivering impactful results across diverse teams.
Overview
31
31
years of professional experience
Work History
Restaurant Promotions and Systems Manager
Martin Brower
Wetherill Park
02.2024 - Current
- Manage the execution of Australian and New Zealand promotional calendar with a team of 5 Planners and Analysts.
- Delivered data analytics and forecasting for promotional activities to supply, demand, inventory planning and operations teams.
- Facilitated promotional strategies and forecast planning for 1050 restaurant locations in AU.
- Collaborated with Blue Yonder Team to oversee AI system for forecasting requirements of over 315K Build/restaurant combinations.
- Provide promotional reporting and post-promotional analysis to Martin Brower Teams, Corporate Teams and McDonalds Suppliers
- Manage inventory settings at the restaurant level, facilitating accurate refills for 220K SKU interactions.
- Developed a proposal to utlise the Restaurant Ordering Process to execute Promotional Planning
- Aligned promotional strategies with Corporate and franchisees.
- Participated in multiple initiatives to achieve cost savings in the supply chain.
Restaurant Planning Manager
Martin Brower
Wetherill Park
08.2021 - 02.2024
- Participate in leading the ROP project, introduction of the Restaurant Planning Team to the Martin Brower Supply Chain.
- Developed Processes and documentation to deliver on the Restaurant Planning Business case
- Led the ROP Pilot program in 29 AU locations.
- Recruited and trained a team of 12 Restaurant Planners and 2 restaurant Planning Managers
- Onboarded 1050 restaurants nationwide to the Restaurant Order Process in Martin Brower.
- Conducted process evaluations, implementing efficiencies to align metrics with Business Case requirements.
Supply Planner/Demand Planning Analyst/Promotions Analyst
Martin Brower
Wetherill Park
08.2016 - 08.2021
- Complete analysis of McDonald’s projections for upcoming promotions, including uplifts and cannibalisation across Australia and New Zealand
- Generated and managed predictions for every Happy Meal initiative by analyzing toy categories, previous trends, and future performance.
- Prepared promotional plan based on projected sales, inventory requirements and costs to present to the customer and suppliers for sign off including recommendations and risk. Share details with internal stakeholders.
- Create build of material documents to enhance promotional planning.
- Analyzed promotional performance and delivered updates to stakeholders.
- Formulated and implemented allocation strategy.
- Participate in Yellow Belt training and Kiazans
Customer Service Supervisor
Martin Brower
Wetherill Park
02.2012 - 08.2016
- Led a team of six employees.
- Liaison between Supply chain, Quality and the Operational Warehouse and Transportation Teams
- Restaurant orders processing and fulfilment, credit processing and analysis, Export orders to Pacific Islands, allocation management to restaurants, JD Edwards system management, product recoveries and buy backs and Customer Service.
- Participated in all stages of design, testing, and rollout during 2016 JDE upgrade by Martin Brower.
- Spearheaded administrative operations for Martin Brower's Sydney warehouse transition in 2016.
Store Manager
Gloria Jean’s
Norwest
07.2009 - 02.2010
- Stock control, Reporting and actioning of P&Ls, health and safety, training, hiring
- Rostering of crew and management, Cash control, Customer service, Food preparation and safety and Back office payroll
Centre Manager
Fedex Kinkos
Parramatta
02.2007 - 12.2008
- General Management tasks including, rosters, hiring, staff control, Cash control, stock take, invoicing, local store marketing, meetings, customer contact
- Running of training of center staff as well as standardised training throughout the Company
- Business development of the center through existing and new account management and sales
- Negotiation with outsource vendors for production requirements
Store Manager
McDonalds Plumpton, Mt Druitt, Mt Druitt FC & Prospect
03.1994 - 09.2006
- Area management of three McDonalds stores employing approx
- 220 crew and 19 Managers, Stock Control and Ordering, P&Ls, Health and Safety, Training, Cash Control, Hiring, Rostering of crew and management, Customer Service, Food preparation
- When managing McDonalds Prospect store, it was operating at 3rd in the state for profitability
- Back office payroll
Education
Bachelor of Social Science - Double Major in Psychology and Criminology
University of Western Sydney
Sydney01.1999
Skills
- Supply chain management
- Employee Growth
- Microsoft Office - Excel, PowerPoint, Word etc
- ERP Systems - Oracle JDE
- Blue Yonder AI Forecasting Systems
- Promotional planning
- Inventory management
- Customer service
- Stakeholder communication
- Forecasting techniques
- Crisis management
- Data analytics
- Communication
- Forecasting
- Process improvement
- Project management
Affiliations
- I am a mother of a 14 year old boy named Nathan
- Although I have quite a bit Lego collection my favourite build is the Gran Piano (Opera House was a close second)
- I enjoy Rugby League and follow the Canberra Raiders
References
References available upon request.
Timeline
Restaurant Promotions and Systems Manager
Martin Brower
02.2024 - Current
Restaurant Planning Manager
Martin Brower
08.2021 - 02.2024
Supply Planner/Demand Planning Analyst/Promotions Analyst
Martin Brower
08.2016 - 08.2021
Customer Service Supervisor
Martin Brower
02.2012 - 08.2016
Store Manager
Gloria Jean’s
07.2009 - 02.2010
Centre Manager
Fedex Kinkos
02.2007 - 12.2008
Store Manager
McDonalds Plumpton, Mt Druitt, Mt Druitt FC & Prospect
03.1994 - 09.2006
Bachelor of Social Science - Double Major in Psychology and Criminology
University of Western Sydney
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