Pelin Kirnik
Pascoe Vale,VIC
Summary
High performance and results-oriented Chief Financial Officer bringing 10+ years of experience in the luxury retail industry. Passionate people leader, with extensive experience building, driving and elevating a retail business. Recognized for identifying and leveraging business opportunities to ensure the achievement of store goals. Team oriented mentality with a customer focused approach, able to learn and adapt to changing environments, and possess an enthusiasm for new challenges.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Chief Financial Officer
Due Fratelli
01.2020 - 11.2023
- Streamlined financial processes by implementing new accounting software and automation techniques.
- P&L management
- Operations management
- Revenue operation strategies
- Oversaw the successful completion of external audits, addressing any recommendations promptly to ensure smooth operations.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Enhanced profitability with cost reduction initiatives, such as renegotiation of contracts and process improvements.
- Collaborated with executive leadership to establish budgetary guidelines and allocate resources efficiently across the organization.
- Drove business expansion into international markets through meticulous research, risk assessment, and establishment of legal entities abroad.
- Spearheaded due diligence efforts for potential partnerships or joint ventures, securing mutually beneficial arrangements that supported company growth objectives.
- Oversaw budgets, payroll, and accounts payable and receivable.
- Oversaw production, pricing and distribution activities to generate profit for company.
- Initiated back-and-forth communication to negotiate and approve contracts and agreements.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Analyzed industry trends and tracked competitor activities to inform decision making.
Retail Sales And Field Training Ambassador
Fendi
07.2017 - 01.2020
- Enhanced trainee engagement by incorporating interactive activities and real-life examples in training sessions.
- Collaborated with fellow ambassadors to develop comprehensive and effective training materials for increased retention rates.
- Provided personalized coaching to trainees, resulting in improved performance and higher satisfaction levels.
- Designed captivating presentations, leading to better information absorption and participant involvement during sessions.
- Implemented innovative teaching methods, ensuring up-to-date knowledge transfer and skill development among participants.
- Maintained accurate records of trainee progress, providing timely feedback and support for continued growth.
- Mentored new training ambassadors by sharing best practices and providing constructive feedback on their performance.
- Lead Visual Merchandising team.
- Travelled to different countries in Europe and received product and sales training.
- Managed the leather goods and watches department.
- Worked with store manager to ensure all monthly and yearly KPIs were met by all members of staff.
- Ensured all daily and weekly cash reports were completed and accurate.
Senior Store Responsible
Versace
04.2014 - 10.2016
- Managed daily operations of the boutique, ensuring smooth functioning and optimal customer experience.
- Implemented effective marketing strategies that attracted new clients while maintaining strong relationships with existing members.
- Boosted customer satisfaction by providing exceptional service and addressing concerns promptly.
- Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
- Streamlined inventory management with regular audits, accurate ordering, and efficient stock organization.
- Developed marketing initiatives that drove traffic and increased brand awareness.
- Developed a loyal customer base through personalized interactions, increasing repeat business in-store visits.
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
- Mentored new employees on company policies, procedures, and best practices to ensure their success within the organization.
- Fostered a positive work culture by promoting teamwork and recognizing individual achievements among staff members regularly.
- Resolved escalated customer issues effectively leading to improved customer satisfaction rates.
- Analyzed sales data to identify trends and make informed decisions for improving overall store performance.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Visual Merchandiser
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Provided weekly work schedules to employees to accommodate business demands and vacation requests.
- Assisted in recruiting, hiring and training of team members.
- Assisted in the opening of a brand new Versace store.
- Collaborated with operations manager and sales team during stock take to make sure inventory is properly maintained and accounted for.
Visual Merchandiser and Customer Relations Manager
Louis Vuitton - LVMH
04.2011 - 03.2014
- Enhanced store aesthetics by designing eye-catching visual displays and window presentations.
- Collaborated with store managers to develop tailored visual merchandising strategies for optimal customer engagement.
- Streamlined inventory management process, implementing effective organization systems for easy access to products.
- Conducted regular market research, staying updated on industry trends and incorporating them into display designs.
- Trained and supervised junior visual merchandisers, fostering a team-oriented environment focused on creativity and innovation.
- Evaluated store traffic patterns, optimizing product placement to maximize visibility and drive sales growth.
- Implemented seasonal display changes, ensuring timely execution of promotional campaigns and special events.
- Monitored competitor strategies, adapting visual merchandising techniques to stay ahead in the market.
- Increased customer dwell time by creating inviting store environments that encouraged browsing and shopping.
- Analyzed sales data to identify high-performing products, highlighting them through strategic placement within the store layout.
- Improved overall store appearance through consistent maintenance of clean, organized displays that showcased products effectively.
- Spearheaded cross-merchandising initiatives, promoting complementary items together for increased basket value per transaction.
- Contributed to positive customer experiences by addressing any concerns related to product presentation or availability promptly and professionally.
- Launched new product lines with specially designed displays that generated excitement among customers while showcasing unique features effectively.
- Optimized space utilization within the store layout by continuously analyzing product groupings and adjusting display configurations accordingly.
- Reduced stock loss by implementing effective security measures within displays, ensuring high-value items were prominently yet securely showcased.
- Communicated visual merchandising information and standards via in-store training and regular meetings.
- Established lasting relationships with clients through excellent communication and negotiation skills.
- Expanded client base by identifying potential customers and promoting products to meet their needs.
- Provided exceptional customer service, resulting in increased repeat business and referrals.
- Exceeded sales targets consistently by utilizing strong prospecting and closing skills.
- Participated in store meetings and product training sessions to understand and sell items.
- Performed inventory control procedures to manage stock.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Recorded accurate and efficient records in customer database.
- Drove store revenue by offering customers accessories and related purchases to complete selections.
- Implemented effective communication strategies for better understanding of customer needs and expectations.
- Collaborated with store managers to organize in store VIC events in order to create long lasting customer relationships.
- Achieved the second highest revenue in Turkey as a Sales Advisor in 2012
- Sold the very first custom made crocodile leather bag in Turkey.
- Personalized leather goods for customers in store using the hot stamping method.
Production Operator
CSL
12.2009 - 11.2010
- Reduced downtime with proactive troubleshooting and timely resolution of equipment issues.
- Streamlined workflow, closely monitoring production schedules and adjusting operations as needed.
- Enhanced product quality by implementing rigorous quality control measures and identifying areas for improvement.
- Supported workplace safety through strict adherence to safety protocols and regular inspections of machinery.
- Collaborated with management to develop strategies for continuous process improvement in production operations.
- Increased overall output by effectively managing resources and prioritizing tasks according to deadlines.
- Handled raw materials efficiently, minimizing waste during the production process.
- Assisted in achieving company goals for waste reduction through diligent recycling efforts and proper disposal of materials.
- Developed strong communication channels with team members, fostering a collaborative work environment that resulted in improved processes.
- Set up and adjusted machines for day-to-day operations.
- Daily production of flu vaccines.
- Successfully able to work in a cleanroom environment.
- Ability work in a high paced environment.
Tier 2 Customer Service Representative
Westpac Bank
11.2008 - 10.2009
- Increased customer satisfaction by providing personalized banking solutions and exceptional service.
- Contributed to branch growth through cross-selling and upselling of bank products and services.
- Assisted customers with account management, including opening new accounts, updating existing ones, and resolving issues.
- Ensured compliance with bank policies and regulations during all customer interactions.
- Supported the achievement of sales targets by actively promoting special promotions and incentives.
- Conducted regular financial reviews with clients to identify their needs and recommend appropriate banking products.
- Handled sensitive customer information with utmost confidentiality, adhering to strict privacy guidelines.
- Resolved customer complaints in a timely manner, maintaining professionalism while addressing concerns empathetically.
- Assisted colleagues in managing workload during peak times or absences to ensure seamless service delivery to clients.
- Cross-sold bank products and services to meet customer needs and provide options.
Education
Bachelor Of Science - Pharmacology
Monash University- 2006-2009 (Deferred)
Melbourne, VICVCE -
Isik College
Broadmeadows, VIC10.2005
Skills
- Operational Management
- Budget Development
- Strategic Planning
- Financial Management
- Regulatory Compliance
- Risk Management Proficiency
- Revenue Growth
- Staff Management
- Quality Control
- Leadership
- Business Acumen
- Brand Image Alignment
- Merchandising Plan Creation
- In-Store Event Organization
- Product Expertise
- Visual Merchandising
- Brand Marketing
- Employee Coaching
- Sales Strategy
- Customer Service
- Attention to Detail
- Team Collaboration
- Problem Solving
- Decision Making
- Project Management
- Time Management
- Competitor Analysis
- Multitasking
- Organizational Skills
- Relationship Building
- Conflict Resolution Techniques
- Product Knowledge
- Cash Management
- Microsoft Outlook, Word, and Excel
- Customer Relationship Management (CRM)
- Training and Coaching
Certification
- World Tesol Organization Certified TEFL & TESOL teacher, CAMBLY-08.02.2023
Languages
Turkish
Native or Bilingual
English
Native or Bilingual
Timeline
Chief Financial Officer
Due Fratelli
01.2020 - 11.2023
Retail Sales And Field Training Ambassador
Fendi
07.2017 - 01.2020
Senior Store Responsible
Versace
04.2014 - 10.2016
Visual Merchandiser and Customer Relations Manager
Louis Vuitton - LVMH
04.2011 - 03.2014
Production Operator
CSL
12.2009 - 11.2010
Tier 2 Customer Service Representative
Westpac Bank
11.2008 - 10.2009
Bachelor Of Science - Pharmacology
Monash University- 2006-2009 (Deferred)
VCE -
Isik College
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