PENELOPE MELICK
Sydney
Summary
Sydney-based stylist and creative director, currently completing a Bachelor of Design. I'm the co-founder of Killdeers Magazine, where I lead creative direction across editorials, events, and branded campaigns — from concept to styling execution.
I have a lot to offer, and just as much I want to learn. I'm instinct-driven, curious, and always evolving. While confident in my creative vision, I know that collaboration is key, great ideas grow through listening and teamwork.
With a sharp eye for detail, a love for storytelling, and a deep passion for fashion, I’m committed to building bold, refined visual worlds and to growing into a leading creative voice in Australia's fashion landscape.
Overview
6
6
years of professional experience
Work History
Design Assistant
Byfreer
01.2025 - 09.2025
- Assisted in creating design layouts and presentations for client projects.
- Collaborated with design team to develop innovative concepts and visual solutions.
- Conducted research on design trends and competitor strategies to inform project direction.
- Managed project timelines, ensuring timely delivery of design assets and materials.
- Contributed to brainstorming sessions, generating ideas that enhanced project creativity.
- Utilised graphic design software to produce high-quality visuals for marketing campaigns.
Creative Director and Editor-in-Chief
Killeders Magazine
01.2022 - Current
- Lead the creative vision for an independent youth culture magazine exploring fashion, art, music, and more.
- Directed and styled original editorial shoots, often working with photographers, designers, and artists to bring concepts to life.
- Oversaw production across digital and print, from layout to social strategy.
- Managed operations, budgets, and team communication across issues and events.
- Organised branded events and launches, curating the creative experience from start to finish.
- Gained practical skills in shoot planning, set styling, garment handling, and on set support.
Florist
Bouquet Boutique
05.2024 - 11.2024
- Design floral arrangements with strong attention to colour, texture, and composition, enhancing visual skills.
- Maintain shop presentation and manage daily operations in a fast-paced creative environment.
- Developed patience, precision, and an eye for detail; all key qualities I bring to fashion styling and production.
- Managed inventory of flowers and supplies, maintaining optimal stock levels for operations.
Café all-rounder
Bendooley Estate Larder
11.2022 - 02.2024
- Delivered high-quality customer service in both retail and hospitality settings, ensuring a positive experience for all customers.
- Served food and beverages, maintaining excellent presentation and adhering to hygiene and safety standards.
- Assisted customers in selecting products, providing knowledgeable recommendations from the store’s range.
- Managed a variety of tasks simultaneously, including order taking, product restocking, and maintaining a clean and organized work environment.
- Used POS system and software.
Retail Assistant
Bowral Pure Chocolates
02.2020 - 10.2022
- Delivered personalised customer service, assisting guests in selecting gifts and products while creating a warm, luxury shopping experience.
- Maintained high standards of visual merchandising, styling displays to highlight seasonal collections and enhance product appeal.
- Handled all POS operations, including sales processing, gift-wrapping, and inventory management, ensuring smooth daily operations.
- Proactively restocked and refreshed product displays to keep the store presentation polished, inviting, and aligned with brand aesthetics.
- Worked closely with a small team to manage a fast-paced retail environment, balancing customer service with store upkeep and creative visual updates.
Education
Bachelor of Design - Creative Direction & Styling
Whitehouse Institute of Design
09.2025
Higher School Certificate - undefined
Chevalier College
01.2021
Skills
- Creative team leadership
- Strategic thinking
- Concept development
- Visual storytelling
- Deadline oriented
- Graphic Design
Timeline
Design Assistant
Byfreer
01.2025 - 09.2025
Florist
Bouquet Boutique
05.2024 - 11.2024
Café all-rounder
Bendooley Estate Larder
11.2022 - 02.2024
Creative Director and Editor-in-Chief
Killeders Magazine
01.2022 - Current
Retail Assistant
Bowral Pure Chocolates
02.2020 - 10.2022
Higher School Certificate - undefined
Chevalier College
Bachelor of Design - Creative Direction & Styling
Whitehouse Institute of Design