Penni Crawford
Melbourne,VIC
Summary
Performance-oriented Media Sales Leader offering exceptional record of achievement over 18-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in clients and exceeding sales targets. Talented in identifying and capitalising on emerging market trends and revenue opportunities.
Overview
18
18
years of professional experience
Work History
Commercial Director
Sports Entertainment Network
04.2018 - Current
- Negotiated and closed profitable partnerships with new and existing clients.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Working with broad range of brands across a large variety of assets on a National level.
- Managing a team, ensuring clear communication and promoting growth.
Senior Account Manager
3AW
12.2014 - 04.2018
- Worked with range of brands to deliver strategic partnerships and successful campaigns, ensuring a positive result.
- Delivered sales presentations and pitches to clients, upper management.
- Ensuring Sales targets are met and exceeded.
Commercial Manager
Crocmedia
02.2012 - 12.2014
- Built relationships with clients to strengthen existing partnerships, and establish new ones.
- Ensure campaigns are delivered seamlessly.
- Ensure KPIs are met, and reported back to management.
Group Sales Manager
Seven Affiliate Sales
01.2005 - 01.2011
- Managed accounts to retain existing relationships and grow share of business.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Skills
- Goal and Performance Driven
- Partnership Maintenance and Growth
- Hard Working and Self Motivated
- Deal Structuring
- Customer Relationship Management
Timeline
Commercial Director
Sports Entertainment Network
04.2018 - Current
Senior Account Manager
3AW
12.2014 - 04.2018
Commercial Manager
Crocmedia
02.2012 - 12.2014
Group Sales Manager
Seven Affiliate Sales
01.2005 - 01.2011
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