Penny Chin
Melbourne,VIC
Summary
I am a PROSCI-certified Change Manager with experience working for multinational organisations. I’ve led change strategies to enable business transformations for Australia’s largest healthcare providers, CSL Limited and Ramsay Healthcare and have implemented change initiatives across APAC and multiple EMEA countries. With a unique mix of experience spanning sales, trade marketing and HR Business Partnering, I champion change with a human-centric approach. Fuelled by a growth mindset, a ‘why-not’ attitude, and the right dose of Dutch courage, I’ve successfully pivoted my career across industries and geographies. My career has taken me across various industries and cultural environments, sharpening my ability to engage effectively in diverse business landscapes. Having lived and worked in Australia, the UAE, Singapore, and Malaysia, I bring a global perspective and cultural adaptability to change leadership. For me, change isn’t just strategy - it’s about people. My approach centres on trust, working collaboratively, and communicating change in a way that resonates with both hearts and minds. I enjoy working with diverse teams and creating environments where people can embrace change with confidence and clarity.
Experienced with guiding organizations through complex change initiatives to improve efficiency and performance. Utilizes strategic planning and stakeholder engagement to drive successful outcomes. Track record of fostering collaborative environments and ensuring smooth transitions.
Change management professional with proven track record in driving successful transformations. Known for leveraging analytical skills and strategic thinking to facilitate seamless transitions. Reliable team player focused on achieving collective goals and adapting to evolving challenges.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Change Manager
Ramsay Healthcare (RHC)
07.2023 - 04.2025
- Led the change management strategy for RHC’s enterprise-wide Workday implementation (HR management system), ensuring successful adoption across 70+ hospitals and healthcare facilities.
- Developed and executed a comprehensive communication and learning plan, driving engagement and smooth system transition for thousands of employees.
- Conducted impact assessments and change readiness analyses to identify risks and develop targeted mitigation strategies, ensuring minimal disruption.
- Designed tailored training programs to support employees in shifting from manual processes to digitized workflows, improving operational efficiency.
- Partnered with cross-functional teams to integrate Workday into existing HR and payroll systems, streamlining workforce management.
- Managed stakeholder engagement at all levels, securing buy-in from executives, department heads, and frontline staff to drive change adoption across a complex, geographically dispersed workforce.
- RHC is Australia’s largest private hospital operator, managing over 70 hospitals, 100+ pharmacies, and day surgery units with a geographically dispersed workforce of 35,000.
Change Manager
CSL Limited
06.2020 - 05.2023
- Executed change strategies across multiple transformation projects, aligning change plans with business objectives.
- Engaged HRBPs across 26 EMEA countries to drive adoption of the EMEA Payroll Project.
- Developed readiness strategies for new technology implementations in Australia, Japan, and China, impacting 5,000+ employees.
- Designed and executed change management plans for HR service channels, reducing employee inquiries in Japan by 35%.
- Delivered strategic communication plans, with over 95% positive feedback from employees.
- Led training initiatives for new technologies, ensuring 95% of employees felt confident in business process adoption.
- Partnered with executive sponsors to define project objectives, success metrics, and stakeholder engagement.
- CSL is a global biotechnology leader providing life-saving medicines and vaccines to over 100 countries, with a workforce of 30,000.
- Key Business Transformations Led:
- Global Payroll Transformation Program – Transitioned payroll to a Managed Service Provider model, improving efficiency, compliance, and employee experience while reducing vendor costs by $0.5M annually.
- EMEA Payroll Project – Centralized 24 payrolls across 26 countries, supporting CSL’s Vifor acquisition.
- Australia Payroll & Workforce Management – Implemented Kronos Time & Labour technology for 3,000+ employees.
- APAC Payroll Project – Facilitated payroll vendor transitions across ANZ, Singapore, Taiwan, and Korea, impacting 4,000 employees.
- Payroll Integration for Vifor Entities – Standardized payroll across Australia, Singapore, Shanghai, and Hong Kong post-acquisition.
- APAC HR Service Center Quality Framework – Piloted process improvements for operational excellence.
- Japan HR Transformation – Launched askHR self-service portal and modernized Time & Attendance systems for 400 employees.
- China Payroll & Process Modernization – Enhanced HRIS systems and introduced a payroll app for 600 employees in Wuhan.
People & Culture Manager (Contract Role)
Carlton United Breweries (CUB)
04.2019 - 12.2019
- Partner with the Sales Directors in the 4 commercial verticals.
- Drive and execute CUB’s people cycle – On Boarding, Talent Management, Merit Review, Talent Acquisition, Off Boarding.
- Coach leaders using the GROW model.
- Developed and implemented culture initiatives fostering employee engagement and alignment with corporate values.
- Contribute to a HR project work stream –Project Anchor new business stream, Engagement and Aging workstream.
- CUB is a leading beer manufacturer in Australia, brewing iconic brands like Victoria Bitter, Carlton Draught, and Great Northern. As part of Asahi, the world’s largest brewer, CUB operates five major breweries and offices nationwide, employing 1,600 people.
HR Manager (Contract Role)
L’Oreal Australia
08.2018 - 02.2019
- Partnered with General Managers of the Corporate and Operations divisions, working across both HQ and the Distribution Centre.
- Led the execution of key HR processes, including performance management, talent development, onboarding, employee engagement, succession planning, and recruitment.
- Advised and engaged business leaders on HR-led initiatives, including the Pulse engagement survey and Simplicity culture transformation.
- L’Oréal is a global leader in beauty within the FMCG industry, operating in 130+ countries. It markets and distributes cosmetics, fragrances, and personal care products for renowned brands like L’Oréal Paris, Maybelline, Garnier, and Kérastase.
HR Manager
Trax Retail
05.2017 - 04.2018
- Reported to the CEO, providing strategic HR guidance to General Managers across divisions.
- Developed a global HR infrastructure, including employee analytics, HRIS, compensation, performance management, and culture transformation initiatives.
- Managed and coached a team of four HR Business Partners across Singapore, London, and Israel, driving alignment in HR strategy and execution.
- Led organization-wide culture initiatives, leveraging the “Thinking Environment” methodology to enhance leadership effectiveness and employee engagement.
- Trax is a global leader in computer vision solutions for retailers and FMCG companies. Headquartered in Singapore, it operates worldwide and ranks among the
- Top 25 fastest-growing companies
- On Deloitte’s Technology Fast 500 list.
- Led employee engagement initiatives, enhancing workplace culture and retention rates.
- Streamlined onboarding processes, improving new hire integration and satisfaction levels.
- Facilitated leadership training programs, promoting professional development and succession planning.
- Developed comprehensive onboarding processes to ensure smooth integration of new hires into the organization.
- Boosted workplace productivity with the implementation of performance management systems.
- Successfully managed talent acquisition initiatives, partnering with hiring managers to meet staffing needs proactively.
- Championed continuous improvement efforts within the HR department by promoting innovation and best practices.
- Enhanced company culture by initiating regular team-building activities and events.
- Motivated employees through special events, incentive programs, and constructive feedback.
- Worked alongside global business leader to deploy new training strategies.
Regional HR Business Partner
Kimberly-Clark
01.2015 - 03.2017
- Partnered with business leaders across GCC and Levant Africa North to drive strategic HR initiatives.
- Led end-to-end HR functions, including talent management, talent acquisition, performance optimisation, compensation frameworks and learning & development programs.
- Spearheaded culture transformation efforts to enhance employee engagement and effectiveness, leveraging I2A survey data to establish strategic priorities and develop an actionable roadmap.
- Selected for a cross-border assignment in South Africa, successfully executing a high-impact recruitment drive.
- Managed critical HR projects, including the setup of a legal entity in Morocco and employee integration in UAE, ensuring seamless transitions.
- A U.S - headquartered global FMCG leader, renowned for iconic brands like Kleenex, Kotex, and Huggies. Its Middle East division, imports, manufactures, and markets consumer goods across Paper, Baby & Child Care, and Feminine Care categories.
Brand Trade Activation Manager
Kimberly-Clark
04.2012 - 12.2014
- Led brand activations for Kotex, Huggies, and Kleenex across Oman and UAE, strengthening market presence and consumer engagement.
- Managed cross-functional initiatives, including new product launches and cost optimization projects to drive efficiency and profitability.
- Implemented category management strategies with retailers while delivering quarterly distributor training programs to enhance sales performance.
- Increased Huggies market share by 10% and maintained Kleenex’s category leadership in the total paper segment.
Key Account Manager
Symbion Pharmacy Services
04.2009 - 09.2011
- Managed $77M in sales across pharmacy franchise brands, Terry White Chemists and Chemmart.
- Led the development of ‘U Pharmacy Group,’ overseeing signage, planograms, marketing, consumer branding, and staff training.
- Played a key role in communicating and implementing new trading terms following Pfizer’s direct distribution model.
- A leading Australian pharmaceutical wholesaler, serving pharmacies and hospitals. A division of the privately owned Zuellig Group, with annual sales exceeding $4 billion. Renowned for excellence in healthcare product distribution.
Recruitment Consultant
Michael Page International
03.2008 - 03.2009
- Built and maintained client relationships in the FMCG industry through business development and direct outreach.
- Negotiated terms and fees while sourcing top talent via advertising, networking, and referrals.
- A leading global recruitment consultancy, listed on the London Stock Exchange. Operates across 148 offices in 32 countries, delivering expert hiring solutions worldwide.
Business Development Manager
Go Natural
02.2007 - 03.2008
- Led distribution and sales for Distributors and Retailers in the FMCG market.
- Secured product listings and met distribution targets with merchandising solutions.
- Drove retail sales through strategic consumer promotions and trained Distributors on product and promotional strategies.
- A 100% Australian-owned health food company specializing in the manufacturing, marketing, and distribution of health snacks across FMCG, modern trade, food service, HORECA, and traditional trade channels.
Channel Sales Manager (various roles)
Pepsi Co
11.1999 - 12.2006
- Led beverage sales across Modern Trade, Convenience, and On-Premise channels. Achieved 10% growth in YUM sales and 7% in HORECA.
- Managed key national QSR accounts, including YUM! (KFC & Pizza Hut). Successfully renegotiated trading terms with three national QSR and food service chains.
- Conducted business development reviews, in-store marketing training, and team coaching.
- A leading FMCG company based in Kuala Lumpur, specializing in the manufacturing, marketing, sales & distribution of Pepsi branded and local branded beverages into Modern Trade, Convenience and On Premise / Food service / HORECA channels.
Corporate Trainee
Hyatt Hotel & Resorts
01.1997 - 12.1998
Education
Bachelor of Applied Science -
RMIT University
AustraliaSkills
- Change Implementation
- Stakeholder communication strategies
- Stakeholder analysis
- Communication and influence
- Change impact assessment
- Trade marketing execution
- Building partnerships with senior management
- Client-centric approach
- Influencing skills
- Change management proficiency
- Concise messaging
- Focused listening
- Adaptability in dynamic environments
- Collaborative teamwork
- Verbal and written communication
- Cultivating strong partnerships
- Relationship management
- Strong relationship-building abilities
- Recruitment and hiring
- Recruitment expertise
- Effective written communication
- Implementation strategy development
- Change implementation
Certification
- PROSCI certified in Change Management
- Corporate Traineeship - Hyatt International, Malaysia
Multinational Experience
Ramsay Healthcare, CSL Limited, Carlton United Breweries, L’Oreal, Kimberly-Clark International, Trax Retail, Pepsi Co, Michael Page International, Symbion Pharmacy Services, Hyatt International.
Timeline
Change Manager
Ramsay Healthcare (RHC)
07.2023 - 04.2025
Change Manager
CSL Limited
06.2020 - 05.2023
People & Culture Manager (Contract Role)
Carlton United Breweries (CUB)
04.2019 - 12.2019
HR Manager (Contract Role)
L’Oreal Australia
08.2018 - 02.2019
HR Manager
Trax Retail
05.2017 - 04.2018
Regional HR Business Partner
Kimberly-Clark
01.2015 - 03.2017
Brand Trade Activation Manager
Kimberly-Clark
04.2012 - 12.2014
Key Account Manager
Symbion Pharmacy Services
04.2009 - 09.2011
Recruitment Consultant
Michael Page International
03.2008 - 03.2009
Business Development Manager
Go Natural
02.2007 - 03.2008
Channel Sales Manager (various roles)
Pepsi Co
11.1999 - 12.2006
Corporate Trainee
Hyatt Hotel & Resorts
01.1997 - 12.1998
Bachelor of Applied Science -
RMIT University