Summary
Overview
Work History
Education
Additional Information
Certification
References
Timeline
Generic

Penny Nguyen

Sydney,NSW

Summary

Deadline-driven Graphic Designer focused on overseeing projects from concept through final delivery. Successfully creates brand messages, strategies, key graphic productions and social media posts across many platforms including Instagram, Facebook and Tiktok. Resourceful and hardworking with vendor sourcing expertise and empowering leadership skills illustrated over 2 years of industry success.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Freelance Graphic Designer

Canely Heights Corner Cafe
12.2020 - Current
  • Rebranded a local cafe by designing a new logo and style guide, resulting in a 42% increase in customer traffic and consistently positive customer feedback.
  • Developed and executed design concepts for various marketing materials, including menus, coupons, and promotional assets, aligning seamlessly with the cafe's refreshed brand identity.
  • Designed and proposed the cafe's app using Figma, ensuring a user-friendly design and cohesive integration of branding elements.
  • Consulted with clients professionally on their design inquiries, facilitating effective meetings and completing revisions promptly, achieving 100% client satisfaction.

Graphics and Marketing Manager

Vietnamese Student Association
01.2023 - 12.2023
  • Designed and implemented team's promotional materials, including posters, social media posts, and merchandise, resulting in a 30% increase in brand visibility and merchandise sales.
  • Created and edited tiktok videos and increase engagement from previous year by 120%.
  • Led project timelines and managed a team of 25, assigning tasks and providing guidance, which led to successful events such as Canberra Youth Night, annual Charity Dinner, camps, and community outreach initiatives, achieving 10% more in event attendance from previous year.
  • Spearheaded social media posts and promotions for the Annual Charity Dinner, which successfully raised over $16,200, exceeding the fundraising goal by 30%.

Graphic Design Assistant

Sydney Roosters
05.2023 - 09.2023
  • Designed and executed key marketing collaterals, including web assets, corporate digitals, and match day designs, contributing to a 20% increase in online engagement and ticket sales.
  • Completed internal requests such as email banners with 100% adherence to brand guidelines, ensuring consistent brand representation across all communications.
  • Assisted with Game Day operations by producing game-related graphics content across different social media platforms, resulting in 25% improvement in fan interaction and satisfaction.
  • Managed the weekly downloading, organizing, and filing of elements in Sydney Roosters' image library, enhancing accessibility and efficiency.
  • Adapted designs for various platforms and formats, achieving brand recognition and consistency across digital and print media.

Visual Communicator

Masters Agency
04.2023 - 06.2023
  • Execute comprehensive branding strategies, including logo design, packaging, print, web design and supporting marketing collateral using Adobe Programs, Figma and Webflow
  • Provided assistance and creative input during photography and video shoots, ensuring the visual elements align with the brand's aesthetic and marketing objectives
  • Developed social media content calendars, creating engaging visual content for platforms such as Instagram and Facebook, resulting in increased follower engagement and brand awareness of clients by more than 200%
  • Attended meetings with clients, actively listening and capturing meeting minutes, key points, and action items

Designer

Burrow Design Studio
03.2022 - 11.2022
  • Designing for both print and digital platforms, including posters, merchandise and social media assets
  • Working collaboratively with other designers and actively participating in team discussions and contributing to the overall creative process
  • Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
  • Produced high-quality mockups for client approval during the iterative design process.

Education

Bachelor of Visual Communication (Design) -

Western Sydney University

Additional Information

  • Volunteer event team leader for Cabramatta Moon Festival, Relay for Life, and Bring it On Festival
  • Successfully led Fairvale High School Relay for Life team, raising over $4000 in 2017, 240% more than previous year
  • Nominated as a finalist for Young Citizen of Year 2019
  • Recipient of the Australian Defence Force 2018 Long Tan Leadership and Teamwork Award

Certification

  • Working with Children Check, WC2305460E
  • Cardiopulmonary resuscitation (CPR), CPR First Aid

References

Available upon request

Timeline

Graphic Design Assistant

Sydney Roosters
05.2023 - 09.2023

Visual Communicator

Masters Agency
04.2023 - 06.2023

Graphics and Marketing Manager

Vietnamese Student Association
01.2023 - 12.2023

Designer

Burrow Design Studio
03.2022 - 11.2022

Freelance Graphic Designer

Canely Heights Corner Cafe
12.2020 - Current

Bachelor of Visual Communication (Design) -

Western Sydney University

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