Summary
Overview
Work History
Education
Skills
Timeline
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Perla Correa

Perla Correa

Perth,WA

Summary

Bachelor of Business, with a diploma in Integrated Marketing Management, and advanced English proficiency. Currently pursuing a Certificate in Digital Transformation to enhance skills in data-driven strategy. Experienced in market research, business intelligence, retail account management, and product launches. Proven track record in data analysis, strategic planning, and effective team leadership, driving successful project outcomes.

Overview

13
13
years of professional experience

Work History

Head of Business Intelligence

FEMSA Salud
Santiago, Chile
08.2020 - 09.2024
  • Led the Business Intelligence team across strategic analysis and reporting.
  • Designed and implemented performance monitoring systems.
  • Produced market share and competitive reports using Nielsen and IQVIA data.
  • Participated in annual budget planning and strategic decision support.
  • Managed B2B analytics and digital reporting transformation.
  • Supervised a high-performing BI team.

National Operations Coordinator

Sensometric
Santiago, Chile
07.2017 - 07.2018
  • Company Overview: Occupational Health Services
  • Coordinated health assessments across multiple sites.
  • Monitored key operational and performance indicators.
  • Maintained effective communication between HQ and operations.
  • Occupational Health Services

Product Manager

GAMA Italy
Santiago, Chile
12.2016 - 06.2017
  • Managed beauty brand portfolios and campaigns.
  • Led marketing execution and product visibility.
  • Conducted pricing, mix, and profitability analysis.
  • Designed go-to-market and channel strategies.

Key Account Manager – Retail

GfK (An NIQ Company)
Santiago, Chile
01.2014 - 12.2016
  • Launched and grew Toys and Wholesaler Panels.
  • Managed national retail accounts and delivered insights.
  • Advised clients on market trends and business opportunities.

Commercial Assistant

GfK
Santiago, Chile
04.2012 - 12.2013
  • Company Overview: IT & Photo Division
  • Tracked brand performance and generated reports.
  • Analysed trends and advised tech clients.
  • IT & Photo Division

HR Intern

ALSTOM
Santiago, Chile
10.2011 - 02.2012
  • Supported payroll, leave tracking, and internal events.
  • Assisted with HR communications and records.

Education

Certificate in Digital Transformation - Digital Strategy, Project Management, Innovation

Greystone College
Australia
06.2026

Diploma in Integrated Marketing Management - customer behaviour, market segmentation and brand strategy

Universidad Mayor
Chile
01.2014

Bachelor of Business - Business Administration

Universidad de Santiago de Chile
Chile
01.2011

Skills

  • Business intelligence and data analytics
  • Market analysis and strategic planning
  • B2B marketing and campaign management
  • Budget and financial planning
  • Client and stakeholder management
  • Team leadership and collaboration
  • Nielsen and IQVIA expertise
  • Power BI and QlikView proficiency
  • Problem-solving skills

Timeline

Head of Business Intelligence

FEMSA Salud
08.2020 - 09.2024

National Operations Coordinator

Sensometric
07.2017 - 07.2018

Product Manager

GAMA Italy
12.2016 - 06.2017

Key Account Manager – Retail

GfK (An NIQ Company)
01.2014 - 12.2016

Commercial Assistant

GfK
04.2012 - 12.2013

HR Intern

ALSTOM
10.2011 - 02.2012

Certificate in Digital Transformation - Digital Strategy, Project Management, Innovation

Greystone College

Diploma in Integrated Marketing Management - customer behaviour, market segmentation and brand strategy

Universidad Mayor

Bachelor of Business - Business Administration

Universidad de Santiago de Chile

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Perla Correa