Hi, I’m
Peta Ellis
Transformation Strategist
Enoggera,QLD
Summary
Peta Ellis is a change maker and community leader in the Entrepreneurial landscape and brings 25+ years’ experience in Business, Entrepreneurship, Marketing and Communications. Peta launched and exited four ventures before turning 30. As former CEO of leading Innovation Hub ASC River City Labs, she led the organisation through a rapid growth phase from 2012-2017 resulting in an acquisition by National Industry Association for ICT, The Australian Computer Society. The merger involved managing a national expansion in 2018/19 into NSW and Victoria. In the last 8 years she has mentored over 1000 entrepreneurs and hosted more than 2000 startup events, launched the River City Labs Accelerator which saw 34 companies graduate over 4 cohorts. As cofounder of Tribe Global and Peak Persona, she shares her experience in the innovation sector and knowledge within the acquisition space and the unique challenges companies face when merging brands, cultures and people. She has led teams through periods of change and challenging business situations and knows the importance of clear communication, structured work environments and how to unlock various personalities to optimise output.
Overview
24
years of professional experience
3
years of post-secondary education
Work History
HypeMogulPRBrisbane, Qld
Founder
06.2022 - Current
Job overview
- Created organisation's mission and vision statements for use by employees.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Created and monitored promotional approaches to increase sales and profit levels.
- Work with Entrepreneurs and Founders on refining their public and professional profile
AustralianFilmTelevision And Radio School( AFTRS)Sydney, NSW
Entrepreneurship Program Facilitator
02.2022 - Current
Job overview
- Collected data on program efficacy through data analysis and implemented solutions for improvement.
- Facilitated dialogue between participants, the school and program workers to provide best possible program and individualised program.
- Identified areas in need of improvement and implemented solutions.
- Monitored field trips and special events to maintain safety and increase attendee retention.
- Planned and facilitated workshops in accordance with AFTRS curricula, employing varied methods to maximize attendance.
EverydayEntrepreneur365Brisbane, Qld
Founder
11.2019 - Current
Job overview
- Entrepreneurship Program Design
- Program Facilitation
- Keynote Speaker
- Mental Health for Entrepreneurs and Leaders
- Mental Wellbeing, Personal Business Coach for Founders, CEO, Leaders.
QUT EntrpreneurshipBrisbane, QLD
Entrepreneur in Residence/Program Coordinator
10.2019 - 09.2023
Job overview
- Entrepreneurship Programming; strategy, creation, delivery
- Startup & Founder Mentoring
- Speaking, Presenting, Judging
- Corporate Innovation; Strategy, Consulting, Guidance, Implementation, training
CHANGE STRATEGIST Tribe Global, Peak PersonaBrisbane, QLD
CO-FOUNDER
08.2017 - 11.2020
Job overview
- Keynote Speaker, Panelist
- Corporate Innovation Consulting
- Leadership Training – Modern Tools for Tribal Leaders
- Innovation strategy implementation, Future proofing Businesses
- Community Engagement: Performance Audit, Strategy, Tribal Theory, Growth
- Ecosystem Development
- Entrepreneurship Programs
- CO-FOUNDER/ PROGRAM FACILITTAOR/ HEAD
Brisbane, WeekendBrisbane
ORGANISER
11.2012 - 11.2019
Job overview
- Manage the start-up weekend, end-to-end
- Responsible for finalising the venue, committee, volunteers, team members, mentors and sponsors for delivering high-quality weekend start-ups in Brisbane
- Seeking for more people to get involved in the Start-up weekend and connect with them.
River City Labs, ACS LabsBrisbane & Sydney, Queensland
CEO
06.2016 - 10.2019
Job overview
- Management of 3 Innovation Hubs; River City Labs (Bne), Harbour City Labs,(Syd) Bay City Labs ( Mel) incorporating a total of 10,000 sqm Coworking space with 1500+ members, 3 operational teams with 15 staff
- Created, Funded and Operated a successful Corporate Innovation Program which assisted 35 startup companies to launch, scale and build beneficial relationships with Key Corporate partners such as BOQ, Suncorp, CUA and Amazon Web Services
- Created RCL Accelerator which saw 4 cohorts from 2013-2017 to launch and scale 27 tech companies in conjunction with raising a $2.5 mil fund to support the growth of the companies
- Grew RCL from a 60 seat coworking space with 1 Staff member to a National Innovation Hub network spread across 3 cities with thousands of members, hosting hundreds of events and programs for tech innovator and passionate entrepreneurs
- Created and grew RiverPitch – Investment attraction event for startups and early stage investors hosting Biannual events from 2013-2017 until it grew into a TV series in 2017 with the Your Money Channel on Fox Business
- Launched & scaled the Young Entrepreneur Network Program delivering Entrepreneurship Programs for school aged Children Primary and Secondary.
River City LabsFortitude Valley
GENERAL MANAGER
06.2012 - 12.2015
Job overview
- Market and manage River City Labs’ community, brand, company offering and venue facilities
- Promote River City Labs as Brisbane’s premier Start-up Community and Co-Working Space
- Manage events, sign up guest speakers, mentor network and social media profiles for the Labs and its associated plans
- Provide PR support and guidance to start-up communities within the Brisbane coworking community.
FOUNDER, City PublicityBrisbane
11.2008 - 12.2013
Job overview
- Offer accessible and affordable PR, online
- Provide an easy way access to valuable PR services online
- Offer Press Release Writing, Media Submission, Social Media Management and Online Profile and Reputation Management, Event Publicity and Media Kits.
Red Carpet ProjectsBrisbane
FOUNDER
01.2003 - 12.2009
Job overview
- Offer PR and Publicity for Events and Award Programs.
ICM Hospitality Personnel and EventsBrisbane
OWNER
01.2000 - 09.2001
Job overview
- Hospitality consulting and training for new venue owners
- Search venues, provide negotiation support, prepare proposals to submit to large shopping centres, with proposed direction of new ventures (Westfield and Centro)
- Setup venues and equipment
- Implement HR support, staff training and systems
- Hire personnel and casual contracts for events
- Offer hospitality service skills and Barista training supported by DiBella Coffee.
Education
Southern Cross UniversityLismore, NSW
BACHELOR OF BUSINESS from MANAGEMENT
01.2000 - 04.2003
Skills
Innovation Leadershipundefined
Accomplishments
- Minerva Network Mentor to Professional Athletes
- Member of [MICTAC] Ministerial ICT Advisory Council 2018-Current
- Startup Advisory Board Member - Various Startups
- Advisory Committee StartupAUS
- Part of the Queensland Government Advance QLD Startup Working Group
- Lead Organiser, Startup Weekend Brisbane 2012-2019 & Facilitator Startup Weekend Brisbane Women, Sydney Women 2015,2017, 2018, 2019
- Lead Organiser, Lean Startup Machine Brisbane 2014
- Facilitator, Techstars Startup Weekend Global Women & Sustainability Weekend BNE, SYD, MELB
- Startup Awards Judge ozAPP, Startup Smart Awards, GovHack Awards
- Brisbane Lord Mayor’s Budding Entrepreneur Program , Springboard Enterprises , Brisbane Business News Young Entrepreneur of the Year Awards.
- RiverPitch lead organiser ( Startup Investment Event) 2012-2019
- Founding Member & Organiser 10 Digital Ladies Brisbane – 1st Australian chapter
- Program Lead Startup Catalyst Female Founders Mission to London Nov 2017
- TechBoard Startup Community Leader Award 2018
- Finalist Pearcy Entrepreneur Award 2017
Affiliations
Mentor: Minerva Network
Minerva Network
Women supporting Australian women in the business of sport
When a group of like-minded business leaders start talking, things happen. A heartfelt conversation about the need to support our elite female athletes, on and off the field, soon became an idea built on three key values.
Timeline
Founder
HypeMogulPR
06.2022 - Current
Entrepreneurship Program Facilitator
AustralianFilmTelevision And Radio School( AFTRS)
02.2022 - Current
Founder
EverydayEntrepreneur365
11.2019 - Current
Entrepreneur in Residence/Program Coordinator
QUT Entrpreneurship
10.2019 - 09.2023
CO-FOUNDER
CHANGE STRATEGIST Tribe Global, Peak Persona
08.2017 - 11.2020
CEO
River City Labs, ACS Labs
06.2016 - 10.2019
ORGANISER
Brisbane, Weekend
11.2012 - 11.2019
GENERAL MANAGER
River City Labs
06.2012 - 12.2015
FOUNDER, City Publicity
11.2008 - 12.2013
FOUNDER
Red Carpet Projects
01.2003 - 12.2009
OWNER
ICM Hospitality Personnel and Events
01.2000 - 09.2001
Southern Cross University
BACHELOR OF BUSINESS from MANAGEMENT
01.2000 - 04.2003
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