Pete Ashworth

• Prepared assignments and schedules for field team, equipped team with materials and tools required and managed client relations by acting as liaison between client, team and vendors.
• Interviewed job candidates and arranged for new-hire participation in vendor and in-house training programs.
• Collaborated with managers to assess needs and develop program plans.

• Manage 8 Field Sales Reps in Northern NSW
• Manage a team of merchandisers to perform daily tasks involved in stock rotation , ticketing and merchandising of product on shelves .
• Monitored sales team performance and provided effective training to help each reach targets.
• Conducted field rides with sales personnel to provide in-the-field coaching and training.
• Developed and implemented strategic sales plans to accommodate corporate goals.

Foodico was a company fully owned by my wife and me . We were the full distribution arm for a number of Ice Cream brands wanting to get a footprint in NSW & VIC

• Started from scratch a very successful Ice Cream/ Food Distribution Business operating in Sydney &Melbourne
• Operating all Distribution & Sales functions including Logistics & Distribution
• Major Supplier & Customer Relations.
• Promoted business on social media platforms to maximize brand identity and generate revenue.
• Employed and managed vendors by negotiating deliverables, cost and expected quality.
• Led startup and creation of operational procedures and workflow planning.
• Analyzed client business needs and assisted in determining appropriate resources and strategies.
• Business was scaled back and wound up in April 2021 , due to suppliers wanting to save costs and distribute their own product moving forward .

Unilever Australasia is the Australian and New Zealand subsidiary company of British FMCG company Unilever. The 3 divisions of the company are Home & Personal Care, Foods and Ice Cream. Unilever are the owners of such brands as Streets Ice Cream , Rexona , Lynx & Dove

• Took largest distributor in NSW from 650K per month to 1 Million Per Month
• No 1 Lipton State in Australia 2 years in row
• Management of all 20 Lipton Ice Tea Distributors in NSW & ACT
• Managed the Lipton Field Team of 8 Reps and their execution and relationships with the smaller distribution partners
• Execution of marketing plans from H/O
• Expanded new business, implementing effective networking strategies.
• Completed regular reports highlighting competitive intelligence, insights and challenges to consistently improve sales abilities and results.

Unilever Australasia is the Australian and New Zealand subsidiary company of British FMCG company Unilever. The 3 divisions of the company are Home & Personal Care, Foods and Ice Cream. Unilever are the owners of such brands as Streets Ice Cream , Rexona , Lynx & Dove

• Management of 10 Staff and their Liaison for Street’s Ice Cream & Lipton Ice Tea Sales Representative Training and Mentoring Lapsed Account Business
• Out of Top 20 Sales reps , my team filled 7 of the Top 20 positions .
• Generation of growth year on year for my region to 22 million in 2017
• Completed regular reports highlighting competitive intelligence, insights and challenges to consistently improve sales abilities and results.

Unilever Australasia is the Australian and New Zealand subsidiary company of British FMCG company Unilever. The 3 divisions of the company are Home & Personal Care, Foods and Ice Cream. Unilever are the owners of such brands as Streets Ice Cream , Rexona , Lynx & Dove

• Management of link between Customer Teams & Field Managing for all Brands within Woolworths
• Managed the execution of field plans within Australia for Wooloworths Account
• Directed execution of displays with account in Australia
• Liaised with Customer Team on learnings and possible improvements to activations

Unilever Australasia is the Australian and New Zealand subsidiary company of British FMCG company Unilever. The 3 divisions of the company are Home & Personal Care, Foods and Ice Cream. Unilever are the owners of such brands as Streets Ice Cream , Rexona , Lynx & Dove

• Management of 7 Staff and their Liaison for Street’s Ice Cream & Lipton Ice Tea Sales Representative Training and Mentoring Lapsed Account Business
• No 1 Team in Australia for KPI's and Revenue Growth
• Generation ,Relationship Building and Problem Solving Staff Training and Development Maintain Trading Margin Total Area Maintain Growth beyond 22 Million Dollar

Unilever Australasia is the Australian and New Zealand subsidiary company of British FMCG company Unilever. The 3 divisions of the company are Home & Personal Care, Foods and Ice Cream. Unilever are the owners of such brands as Streets Ice Cream , Rexona , Lynx & Dove

• Account Management and Liaison for Street’s Ice Cream & Lipton Ice Tea
• Lipton Ice Tea Customer Liaison for POS Distribution and InStore Promos
• Completed regular reports highlighting competitive intelligence, insights and challenges to consistently improve sales abilities and results.
• Expanded new business, implementing effective networking strategies.

Leading Supplier into the Video / DVD market , supplying Video Ezy , Blockbuster and Civic Video with supplies of Labels , Cases & Shelving to operate stores .

• Director Australian Video Distributing Services
• General Manager , in sole control of all aspects of business
• Increased efficiency, effectiveness and profitability by managing team productivity, costs and budgets.
• Formulated strategic vision to drive mission and goals while stimulating revenue, profitability and growth.
• Developed product and service expertise across groups to deliver desired client experience.
• Negotiated pricing using discretion to build profitable portfolio.

Co Owner of three Franchise Stores within the Video Ezy Chain. Operating 7 days a week renting and retailing DVD product to a customer base .

• Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
• Managed inventory tracking and physical inventory counts to minimize loss.
• Balanced sales, reconciled cash and made bank deposits to facilitate opening and closing duties.
• Generated repeat business by responding to customer concerns with friendly and knowledgeable service.
• Oversaw inventory management through cycle counts, audits and shrinkage control.
• Strengthened work flow productivity by hiring, managing and developing top talent.

Night & Day Shift Management of large Video Store site

20th Century Fox Home Entertainment was a fully owned arm of the Fox Film network and owner of such movies as Titanic , Star Wars Franchise and numerous Emmy awarding TV Series .

They had the largest range of products in the DVD market in 1999.

• Supervision of Customer Service team of 5 In Control of all Sales Replenishment of Retail Stock to Major Chains ( Vendor Managed Inventory) these clients included but not limited to Target , Kmart , Big W, Myer, Woolworths and
• Coles Customer Complaint Resolution ,Trade Marketing ,Major Group Liaison ( Corporate ) and Supplier Liaison Data Analysis/Campaign Analysis Report Generation for Local , Regional and
• International Management
• Left to Travel

CIC was a joint venture between Universal Pictures & Paramount Pictures to distribute movies into Australia & NZ .

• Entertainment Sales to established Clients and Development
• Establish New Clients within NSW Territory
• Gauged client and customer interests and needs with surveys and networking techniques.
• Sourced new sales opportunities through inbound lead follow-up.
• Contacted existing customers or clients to gather testimonials and evidence to support sales proposals.
• Left Position as I was Head Hunted to next Position

20th Century Fox Home Entertainment was a fully owned arm of the Fox Film network and owner of such movies as Titanic , Star Wars Franchise and numerous Emmy awarding TV Series .

They had the largest range of products in the DVD market in 1999.

• Telesales to Clients in NSW Country Customer Service
• Dispute Resolution
• Generated new sales leads and presented findings to outside teams and supervisors for review.
• Processed customer orders, transactions and requests.
• Maintained in-depth understanding of company products and services to make suitable recommendations to customers.
• Data Entry Support
• Left to extend Skills and Career.