Peter Burchell
Beeliar
Summary
Results-driven Agriculture Sales Specialist with extensive experience in the rural industry. Strong knowledge of the marketplace and a robust rural network including suppliers, farmers, and retail outlets. Builds long-term client relationships based on trust and honesty. Provides tailored solutions to enhance productivity and profitability. Works with all levels of management and excels in collaboration to establish open working relationships that drive business growth and achieve company objectives.
Overview
2025
2025
years of professional experience
Work History
Store Manager
Elders Limited
Nutrien Regional Manager
West Independents
10.2019 - 09.2024
- Manage state P & L
- Manage and achieve budget
- Manage debtors
- Senior manager for the Nutrien & CRT independents
- Work with national procurement to align all businesses to the national strategy
- Deliver the best financial offers to WA independents
- Manage the relationships between independent and the corporate structure
- Build strong relationships with Nutrien/CRT independent businesses to maintain their satisfaction with what the group offers
- Attract new independent businesses to Nutrien Ag Solutions
- Drive the independent strategy
- Adviser and mentor to staff
State Manager
CRT
10.2014 - 09.2019
- Company Overview: WA
- Manage state P & L
- Manage and achieve budget
- Management of a team of 3 people
- Challenge staff to achieve the business and strategic goals
- Senior procurement manager for Primaries of WA
- Work with national procurement to align all businesses to the national strategy
- Deliver the best financial offers to WA members
- Attract new members to the CRT group
- Manage state warehouse in conjunction with my staff
- Provide mentoring and advice to staff
- Manage zone meetings and other functions that add value to membership
- Manage MBC meeting
- WA
- Consistently achieved budget of between $130 million to $150 million
- Implementing and driving the national strategy for growth
- In the past 5 years there has been 3 rural businesses that have joined the group, bringing $12m in sales, but more importantly profit to the bottom line in profit
- Aligning the Primaries business to the national strategy
- Changing the member businesses focus from commodities to more profitable range
- Drive new chemistry and a focus on profitable markets through business strategies
Area Manager, Midwest
Bayer CropScience
03.2000 - 10.2014
- Manage budget and sales in the Midwest region
- Development of new Bayer products in the Midwest region
- Défense of Bayer off patented products
- Servicing the distribution retail stores to grow both stores & Bayer’s sales
- Work closely with end uses and farmer groups
- Work closely with consultants and agronomists
- Establishment of agency in the Midwest region of WA
- Sales growth from $10m to $25m
- Bayer 2009 Aspire award for growth & excellence
- Developed the Velocity market in the Midwest region of WA
- Coordinating the Bayer agency in the Midwest
- Successful deference of Brodal Options against the generics in the Midwest
- Successfully dealing with product complaints every season
- Key contacts for Bayer in the Midwest
Education
High School Diploma -
Edenhope College
Edenhope, VIC12-1983
Skills
- Leadership
- Agriculture product knowledge
- Sales Skills
- Market Research and Analysis
- Communication
- Problem Solving
- Customer Service
- Networking
- Time Management
- Regulatory Knowledge
- Budget Management
- Pricing
- Mentor
- Coaching
- Microsoft Office
- Word
- Excel
- Power point
- Outlook email
- Yellowfin
- SAP
- Team leadership
- Friendly and positive
- Team leadership and coaching
- Goals and performance
- Team building and leadership
Accomplishments
- Established new markets and new products that still have a large market penetration in current market place.
- Successful brand defence to hold the largest market share in the market place.
- Successful opening of a new green field store in Esperance.
- Establishment of new financial services to WA rural CRT independent stores.
- Establishment of home brand products to the WA Ruralco/CRT independent network.
- Successfully retain all CRT independents through the take over of Nutrien Ag-Solutions.
Professional Development
- Presentation Skills - AIM
- Negotiation Skills
- Project Management
- IWM course
- Sales Training
- FRMC Financial Training
- BCS Agronomy Training
- Level 1 Marketing - AIM
- Level 2 Marketing - In-house, Bayer
- Business Development level 1 - In-house, Bayer
Previous Positions
Elders Limited, Store Manager
Personal Information
Citizenship: Australian Citizen
Timeline
Nutrien Regional Manager
West Independents
10.2019 - 09.2024
State Manager
CRT
10.2014 - 09.2019
Area Manager, Midwest
Bayer CropScience
03.2000 - 10.2014
Store Manager
Elders Limited
High School Diploma -
Edenhope College
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