Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Peter Darley

Marsfield,New South Wales

Summary

An executive leader who drives business development through fostering high performance & winning cultures. A Senior Leader and SaaS Professional with a proven track record of driving business development, effective go-to-market planning & execution and fostering high-performance cultures. Skilled in strategy development, project management, financial acumen, and stakeholder relationships, with a knack for building individual and team capabilities. Expert in delivering operational excellence, sales, and contracts, with a history of achieving visible, impactful results. Demonstrates exceptional business development and performance skills, with a strong focus on change management. Known for transforming teams to deliver consistent customer service and financial growth, while fostering positive cultural change.

Overview

11
11
years of professional experience

Work History

General Manager ANZ

AroFlo
10.2022 - 10.2024
  • Company Overview: www.aroflo.com (a Simpro Group Company)
  • Responsible for the general management of the business with full P&L responsibility and leadership of91 talented software professionals
  • Responsible for product development, sales, professional services, customer success, marketing, finance, learning and development and IT
  • Key Achievements
  • In2023 delivered a rule of40% growth and profitability achieving $18M ARR
  • Over delivering EBITDA by30%
  • In2024 again achieving a rule of >40% growth and profitability which will land in excess of $21.5M ARR
  • Spearheaded the expansion into a new vertical resulting in immediate sales in the painting vertical using partnerships with Dulux, product development and sales strategy
  • Actively supported the transition of the founder out of the business whilst building a high performing team and ‘can-do culture’
  • Customer Segments served Electrical, HVAC, Plumbing, Solar, Local Councils, Automotive, Fire, infrastructure maintenance, arborism

Senior Vice President

Simpro Software
10.2020 - 09.2022
  • Company Overview: www.simprogroup.com
  • Reporting to the Group COO, responsible for the successful planning and launch of offices in Singapore and the Netherlands
  • Oversee the development of the IoT portfolio and management
  • Key Achievements
  • Delivered international expansion in Singapore and the Netherlands on time and budget with successful customer acquisition target of delivering5 launch customers before handing the countries back to the business
  • Customers included CBRE and Cushman Wakefield
  • Customer Segments served Electrical, HVAC, Plumbing, Solar, Automotive, Fire

General Manager

Simpro Software
07.2018 - 09.2020
  • Reporting to the Board, responsible for the Sales, Marketing, Operations, Professional Services and Customer Success functions across Australia
  • Key Achievements
  • Rebuilt and restructured the Implementation team, Support and Customer Success team while maintaining budgeted growth targets
  • (Implementation teams released ARR revenue in this business)
  • Increased revenue by $23M to $34M whilst achieving EBITDA targets2018 to2020
  • Introduced Inside Sales, Corporate Accounts and Customer Success
  • Successful development of the go-to-market strategy and execution
  • Onboarded largest global customer - O’Brien’s Glass resulting in additional $480,000K ARR
  • Customer Segments served Electrical, HVAC, Plumbing, Solar, Local Councils, Automotive, Fire, Franchise, infrastructure maintenance

National Sales Manager Service and Repair

Schindler Lifts Australia
02.2014 - 07.2018
  • Company Overview: www.au.schindler.com
  • Reporting to the Service Director, responsible for22 salespeople,1 product line manager plus the strategy development and implementation nationally
  • Accountable for national tender sales and implementation into the business
  • Key Achievements
  • Successfully achieved >9% Portfolio Growth, $120M ARR service portfolio and $60M repair revenue
  • Directly sold Charter Hall Retail $180,000 ARR, Mirvac Commercial $300,000 ARR contracts
  • Development of the go-to-market strategy and execution for IoT which elevated the Australian business to being a global leader in sales and utilisation
  • Restructured sales team to achieved OEM88% sales conversion rate in three consecutive years and resigning the sales portfolio and hit repair targets using specialist sales roles
  • Customer Segments served Commercial, Strata, Government, Residential, Retail, Education, Councils

Education

Advanced Diploma - Asia Pacific Marketing

Norther Institute of TAFE
Sydney
12-1997

Skills

  • Senior Leadership
  • Strategy Development
  • Sales Management
  • Project Management
  • Financial Acumen
  • Individual & Team Development
  • Stakeholder Relationships
  • P&L, Budget Management
  • Sales & Contracts
  • Operational Excellence
  • Transformation Negotiation & Influencing
  • Service Delivery
  • Business Development
  • Business Performance
  • Change Management
  • Go-to-Market Planning & Execution
  • Visible Leadership
  • Cultural Competence
  • Financial Growth
  • Partnership Management
  • Problem resolution
  • Leadership and team building
  • Operations management
  • Team player

Accomplishments

  • Employee Engagement Survey statement “my job is awesome” increased from 35% in August 2018 to 78% in July 2020 (Simpro).
  • Service and repair sales grew YOY by >9% in 2017. Conversion sales improved to >88% and repair revenues were above budget from 2015-2017. Representing $120M portfolio value and $60M Repair volumes (Schindler Lifts Australia).
  • Rebuilt and restructured the Professional Services Team, Support and Customer Success Team to successfully deliver more consistent customer service and training revenues within 9 months. (Simpro).
  • Launched and managed sales, marketing and distribution of the Schindler IoT product in Australia resulting in leading sales globally amongst the Schindler community. Year 1 >2500 connected lifts and escalators. (Schindler Lifts Australia).

Timeline

General Manager ANZ

AroFlo
10.2022 - 10.2024

Senior Vice President

Simpro Software
10.2020 - 09.2022

General Manager

Simpro Software
07.2018 - 09.2020

National Sales Manager Service and Repair

Schindler Lifts Australia
02.2014 - 07.2018

Advanced Diploma - Asia Pacific Marketing

Norther Institute of TAFE
Peter Darley