Peter Li
Sales
Vermont,VIC
Summary
Proactive and self-motivated sales professional with strong work ethic and a passion for client service. Skilled at understanding client needs and local market trends to deliver tailored solutions. Proven ability to negotiate, close deals, and drive consistent revenue growth. Recognised for building lasting client relationships, adapting quickly to new challenges, and achieving results in fast-paced, competitive environments.
Overview
14
14
years of professional experience
Work History
Business Development Manager
HQ LINK PTY LTD
01.2014 - Current
- Increased revenue through targeted sales and marketing strategies, boosting brand awareness and elevating the customer experience.
- Greenfield business development through cold outreach -generated new business opportunities through cold calling, email campaigns, and face-to-face meetings, and tailored proposal presentations.
- Increased online lead generation from 15% in 2014 to over 60% in 2025 by optimizing both marketing and communication channels.
- Grew customer referrals from 5% in 2014 to over 22% in 2025 by building strong client relationships and leveraging positive client testimonials to build credibility.
- Effective team player: Partnered with marketing and production teams to streamline lead generation processes, optimizing customer satisfaction and driving business growth.
- Cultivated and maintained long-term relationships with key clients, ensuring consistent communication to meet their evolving needs and identify growth opportunities.
- Delivered tailored technical solutions based on in-depth understanding of client pain points, driving repeat business and successful upselling of complementary products/services.
- Managed key account portfolios, maintaining detailed records and tracking progress through CRM systems, to maximize contract renewals and enhance customer satisfaction.
- Launched new product lines by analyzing competitor offerings and identifying untapped market gaps within the manufacturing sector.
- Implemented and leveraged CRM systems to streamline sales tracking, monitor customer engagement, and support data-driven sales forecasting.
- Conducted market and competitor analysis to identify trends, pricing strategies, defined company UVPs.
Store Manager – Sales Focus
MW Toolbox and Trailer Centre
01.2012 - 01.2014
- Drove sales growth across toolbox, trailer, and accessories product lines, consistently exceeding monthly revenue targets.
- Oversaw daily operations, ensuring optimal inventory management and product availability.
- Built strong relationships with trade, construction, and commercial clients through solution-based selling and personalized service.
- Identified and pursued new business opportunities with local contractors, fleet operators, and small businesses to expand the customer base.
- Developed and executed in-store promotions and pricing strategies to boost sales and move high-margin inventory.
- Trained and mentored team members on sales techniques, product knowledge, and upselling strategies to improve conversion rates.
- Delivered exceptional customer experiences that led to increased repeat business and positive word-of-mouth referrals.
- Collaborated with workshop staff to streamline custom order processes and ensure high-quality, on-time delivery for bespoke trailer solutions.
Education
Certificate IV in Real Estate Practice (CPP41419) - Real Estate Practice
ENTRY EDUCATION
ONLINE11-2025
Bachelor of Environmental Science - Science/ Engineering
Monash University
Clayton, VIC10-2012
Skills
- Client-focused sales strategy
- Effective team player
- New market outreach initiatives
- Digital marketing strategy
- Engaging sales presentations
- Real estate compliance knowledge
- FLUENT IN Chinese Mandarin, Cantonese and Taiwanese
- Proficient in CRM software and digital tools
- Customized B2B and B2C solutions
- Negotiation
Languages
English: Verbal - Proficient, Written - Proficient
Mandarin: Verbal - Proficient, Written - Proficient
Cantonese: Verbal - Proficient, Written - Proficient
Interests
Competitive sports: Badminton, Table Tennis, Tennis, Emerging technologies: Home automation, Generative AI, Autonomous AI, Edge Applications, Creative artwork: 3D modelling and design, Epoxy resin art, 3D printing.
Additional Work experience prior 2012
Additional work experience (prior 2012) and referees can be supplied upon request.
Timeline
Business Development Manager
HQ LINK PTY LTD
01.2014 - Current
Store Manager – Sales Focus
MW Toolbox and Trailer Centre
01.2012 - 01.2014
Certificate IV in Real Estate Practice (CPP41419) - Real Estate Practice
ENTRY EDUCATION
Bachelor of Environmental Science - Science/ Engineering
Monash University