Summary
Overview
Work History
Education
Timeline
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Peter Lloyd

Canberra,ACT

Summary

My name is Peter Lloyd. Career profile Seasoned ex-ABC correspondent with a trusted national profile now delivering high-level strategic communications and event management and reputation services. Five senior roles in communications and policy in Australian government, Timor Government and two peak national lobby groups. Proven ability to lead and direct media teams planning, providing, and delivering highly effective media and communication services. Superior insight and judgement to effectively identify, manage and respond to issues and provide strategic media advice. A craft skill writer and editor across the full suite of collateral. Proven capability to build trust, rapport, and collaborative stakeholder relationships with international organisations United Nations, NATO, EU, ASEAN, Australian Parliamentarians, and Australian government agencies and departments. Demonstrated success in project management, brand renewal, contracts, and sponsorships. Key competency skills Experienced leader with proven accomplishments in delivery of communication services. Strategic thinker committed to collaboration, engagement and fostering productive working relationships and negotiate and influence positive outcomes. Proven ability to manage end-to-end million dollars+ projects from planning through execution to completion, create and produce events, award programs and meetings. Significant writing experience in media communications, advocacy outreach collateral including speeches, op-eds, submissions, message and talking points. Strong analysis skill with superior ability to absorb, distil and communicate complex information under time-poor pressure. A confident communicator across all mainstream media formats/platforms. Strong relationships with press gallery, colleagues across government and public sector.

Overview

2024
2024
years of professional experience

Work History

Industry Reference
01.2022

STRATEGIC COMMUNICATIONS DIRECTOR

01.2012
  • TIMOR LESTE
  • Seconded by then Timor Prime Minister Xanana Gusmau to devise and deliver communications plan to promote the Timor-led g7plus group of fragile states lobbying the UN for wholesale reform of delivery of development aid
  • Provided high level strategic advice to the Prime Minister, Ministers, and senior officials of g7plus, Provision of media guidance, speeches, and briefings, built strong relations with the ASEAN community and managed the 10th anniversary of independence media program for international media.

CORRESPONDENT

ABC SOUTH, EAST ASIA
01.2002

DEPUTY DIRECTOR

DEPARTMENT
11.2022 - Current
  • Draft and deliver quality and timely media products for departmental and Ministerial office use including media responses, media releases, talking points, information requests, video scripts, speeches, and opinion pieces.

DIRECTOR

10.2021 - 10.2022
  • Local Government Professionals Australia was the trusted national voice of the executive leadership of Australia's 537 councils
  • My role included:
  • Strategic Communications: Development and delivery of an integrated marketing communications strategy
  • Renewal of websites and social media accounts, write/edit media releases, policy briefs, speeches, submissions, and other content
  • Curate to ensure technology-based communications channels are up-to-date, effective and fit-for-purpose
  • Maintained strong relationships with key print and electronic media
  • I produced same-day briefs on federal politics for the 537 local government CEO cohort, wrote and edited a fortnightly newsletter, ad hoc media releases and talking points, speeches for the national president, rewrote and refreshed marketing, media, and online nomination collateral for marquee events: the annual Australasian Management Challenge, and the National Federation Awards
  • Policy development: Responsibility for the coordination and articulation of advocacy priorities and policy development including representing the organisation on Local Government Industry Reference Committee and Local Government Skills and Workforce working groups; and ensuring appropriate member representation and input in policy development through Board structure
  • I coordinated activity and delivery of the Local Government Women’s Future Leadership Program, a $615,000 grant from the Commonwealth
  • Stakeholder Engagement: Ensure and build strong relationships with Ministers, departmental officials, local councils and other stakeholders, industry bodies and the media
  • Represented LGPro on Local Government Industry Reference Committee (2022 – present) and 2022 Local Government Skills and Workforce Survey working group
  • Event Planning: Responsible for selecting speakers, topics and writing background briefs for the 2022 Local Government Leadership Summit in March, co-ordination of speakers’ preparation and attendance, provide supervision and co-ordination of staff and audio visual and IT technical delivery team and event host stakeholders.

DIRECTOR

STRATEGIC COMMUNICATIONS, UNIVERSITIES AUSTRALIA
03.2020 - 04.2021

Team leader

AUSTRALIAN BROADCASTING CORPORATION
01.2013 - 01.2019
  • Manager on approach to initiative-taking and reactive media relations and issues management
  • Restructured UA communications team, hired staff, revised position specifications, streamlined workflow
  • Negotiated and secured a new, three-year corporate partnership proposal between Universities Australia and National Press Club
  • Devised, wrote, produced, and presented 2020 Universities Australia Marketing, Communication and Development (UAMCD) Awards
  • Delivered ten short video productions on advocacy campaign themes: University Research Changes Lives, Clever Collaborations, and Indigenous participation
  • Led and managed team of reporters for the radio current affairs program, back up host, PM, editorial duties including supervising & proofing scripts, assigning stories, coaching, and training
  • National correspondent for ASEAN, foreign affairs, and terrorism.

Senior correspondent

ABC AUSTRALIA
01.2010 - 01.2012
  • For Lateline, current affairs program
  • Broke world exclusive on big tobacco campaign to undermine ‘plain packaging’ laws.

CORRESPONDENT

ABC SOUTH ASIA
01.2006 - 01.2008

Executive Director

ABC, Network Ten & Seven
01.1995 - 01.2002
  • Of a team responsible for public affairs and media relations
  • Key outcomes:
  • Development of refreshed multi-million-dollar public advocacy campaign for Universities Australia, with CEO approval achieved in April 2021 for 3-year campaign 2021-2024
  • Development and execution of successful media strategy and executive advice for response to key 2020 ‘Health Check’ review of role, purpose, and function of Universities Australia, first such review in 16-years
  • Developed and delivered wholesale refresh in approach for UA CEO for internal/ external communications
  • Supervising editor/writer of timely and accurate media releases, submissions and speeches, speech notes, briefings, and lines for CEO

STAKEHOLDER ENGAGEMENT MANAGER

DEPARTMENT OF AGRICULTURE
1 1 - 1 1
  • Develop and write communication messages and material to demonstrate the Australian Government’s commitment to collaborating with communities in the Murray Darling Basin, provide supervision of APS staff, manage the delivery of engagement and communications services for the Division to Min
  • Office.

Education

Bachelor of Arts -

Charles Sturt University

Timeline

DEPUTY DIRECTOR

DEPARTMENT
11.2022 - Current

Industry Reference
01.2022

DIRECTOR

10.2021 - 10.2022

DIRECTOR

STRATEGIC COMMUNICATIONS, UNIVERSITIES AUSTRALIA
03.2020 - 04.2021

Team leader

AUSTRALIAN BROADCASTING CORPORATION
01.2013 - 01.2019

STRATEGIC COMMUNICATIONS DIRECTOR

01.2012

Senior correspondent

ABC AUSTRALIA
01.2010 - 01.2012

CORRESPONDENT

ABC SOUTH ASIA
01.2006 - 01.2008

CORRESPONDENT

ABC SOUTH, EAST ASIA
01.2002

Executive Director

ABC, Network Ten & Seven
01.1995 - 01.2002

Bachelor of Arts -

Charles Sturt University

STAKEHOLDER ENGAGEMENT MANAGER

DEPARTMENT OF AGRICULTURE
1 1 - 1 1
Peter Lloyd