All sports including triathlon, golf & surfing
Self development
Finance
Family & friends
Travel
Peter Mulholland
Terrigal
Summary
Results-driven leader with a numbers & human psychology background. I hunt to achieve results in an ethical & enjoyable manner.
Overview
10
10
years of professional experience
Work History
GM
Top Brands Australia
01.2017 - 08.2025
- Owned full P&L responsibility for Top Brands Australia — accountable for global revenue, margins and profitability.
- Developed and executed a multi-channel commercial strategy across retail, wholesale and direct-to-consumer channels.
- Scaled the brand from zero to national ranging in major pharmacy and retail groups: Symbion, API, Priceline, TerryWhite Chemmart, HealthSave, Pharmacy Choice and more.
- Built a strong online business using Shopify (store setup, UX, merchandising) and Klaviyo (email lifecycle, automations, retention).
- Managed multiple country revenue streams and international distribution partnerships.
- Led new product launches, pricing, promotions and category management to drive retail listings and sell-through.
- Negotiated commercial terms, listings and promotional programs with national buyers and distributors.
- Directed demand planning, inventory management and supply-chain coordination to support omni-channel fulfilment.
- Owned digital customer acquisition (paid search, social), CRM, analytics and conversion optimisation.
- Built and led cross-functional teams and external agencies (marketing, e-commerce, logistics) to deliver growth.
GM AsiaPacific
Innovaderma
04.2016 - 01.2017
- Full P&L responsibility for Asia PAC Region
- Assisting Global operations
- Management of internal staff & external third parties
- Develop and execute a cutting edge marketing plan with a disruptive focus on digital marketing, especially the influencer/ social media arena
- Large focus on new product development to ensure continuity in market
- Management of National Retailers such as Priceline-Target-Chemist Warehouse
- Management of international distributors including New Zealand-South Africa & Asia
National Business Development Manager
Innovaderma
03.2015 - 04.2016
- Working for the global health and beauty giant InnovaDerma, it is was my primary role to ensure the strategy/ goals and sales targets of the board and thus the CEO are achieved in a timely, cost efficient manner.
- Charged with the management & manufacture of the organisations products in various regions around the world, from Australia to China, It was crucial I employed an efficient inventory and logistics system to ensure the organisation receives the best pricing/ quality, at the right time.
- The key contact for all major key accounts such as Woolworths, Priceline and Target, along with managing the pharmacy broker, It was my duty to maximise sales and profitability with each retailer, following the recipe to retail success gained over 10 years within the industry. Nurturing existing relationships and curating new partnerships was vital to the success of the brands I managed.
- The organisations revenue targets were solely in my control. Nationally and in foreign territories which include the UK, USA, South Africa etc. It was my role to ensure we were meeting our sales targets whilst adopting the most efficient systems to provide a great profit story for the company.
- Within my scope also fell the management of external third parties such as 3PL, PR, pharmacy brokers etc to ensure we get maximum value form their efforts. It was crucial to agree on and accurate record/ monitor the goal both parties are trying to achieve. Adapting the strategy as we progress was key to this success.
- Managing a team of over 25 staff I had to ensure I led by example. It was my sole duty to get the best out of my people and I continued to do this by first understanding their needs, communicating the KPI's and agreeing on a strategy that helps both parties achieve their goals. I took pride in myself with regard to the leadership and work ethic I employed, acting as a mentor to my staff. A positive, can do attitude was deployed with ever venture.
Education
Bachelor Commerce - Accounting
UNE
MBA - undefined
Australian Institute of Business
Skills
- Leadership and team building
- Problem resolution
- Operations management
- Team player
Interests
Timeline
GM
Top Brands Australia
01.2017 - 08.2025
GM AsiaPacific
Innovaderma
04.2016 - 01.2017
National Business Development Manager
Innovaderma
03.2015 - 04.2016
MBA - undefined
Australian Institute of Business
Bachelor Commerce - Accounting
UNE
Hobbies and Interests
Sports – Golf, surfing, snowboarding, triathlon, running, Travelling, Comedy
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