Summary
Overview
Work History
Skills
Capability
Career Summary
Certification
Accomplishments
Timeline
Generic
Peter Skarparis

Peter Skarparis

Cremorne

Summary

Marketing communications leader with UK & Australian agency experience across: Finance & Insurance, Media & Entertainment, Not-for-Profit & Government, Tourism, Telecoms, FMCG & Pharmaceutical, Automotive, Careers & Education

Overview

20
20
years of professional experience
1
1
Certification

Work History

General Manager

Hearts & Science Australia (Sydney)
09.2023 - 10.2024
  • Monitored consumer reports and brand tracking to uncover customer insight
  • Designing consumer segments, media frameworks and evaluation proposals
  • Delivering strategic marketing communication solutions within budget
  • Advising optimum number of messages and creative components of a message
  • Building teams through problem-solving, vision-setting, and learning programs
  • Consulting on digital marketing infrastructure and digital media proposals
  • Co-creating initiatives and proposals with fellow subsidiaries and stakeholders
  • Attaining sales targets via actionable and collaborative commercial pipelines
  • Outcomes/Projects Delivered
  • As of October2024, I delivered $1.3m of $1.4m (92%) of set sales target
  • I helped Allertine increase awareness by5% pts and market share by2% pts
  • I helped Hyundai achieve their2024 EOFY targets via direct-response tactics
  • I generated $280k savings in production for using dynamic creative technology
  • I improved agency engagement64 to71 pts and was recognised for ‘listening’
  • Proactively managed risk by pioneering a commercial program ‘Money Talks’

MediaCom London & EssenceMediacom Sydney
11.2015 - 08.2023
  • Coordinating with strategy teams to uncover consumer and category insights
  • Spearheading teams to deliver full funnel media & creative activation brilliance
  • Advising clients to use their digital infrastructure for activation & measurement
  • Modelling media budget scenarios through various methods and approaches
  • Communicating new value propositions to compete in commoditised markets
  • Performance marketing: messaging, channel hierarchy, media tactics & metrics
  • Delivering evaluation frameworks, test & learn and effectiveness proposals
  • Building trust with stakeholders to transition through organisational change
  • Client Partner (Australia:2022-2023): Warner Bros, UPI, PlayStation, Bayer, Supercars
  • Business Director (UK:2020-2021): Tesco Mobile, Indeed and Innocent Drinks
  • Associate Director (UK:2015-2019): Churchill Insurance, Green Flag, NOW TV (Sky)
  • Outcomes/Projects Delivered
  • Improved PlayStation brand ‘favourability’ and ‘momentum’ metrics by4%
  • Increased Berocca & Clarytine Search click-to-site landings by8%
  • Increased fee revenue by16% mitigating a situation of reduced profit margins
  • Churchill ‘Breathing Life into an Old Dog’ WARC Channel Integration Award win
  • Increased Green Flag SoM +2% pts and Churchill Insurance consideration by3%
  • Self-designated ‘Connector’ to bring departments together to sell new services

Media Account Director

UM London
01.2013 - 11.2015
  • Managing3x people and $9m worth of media investment
  • Projecting revenue and delivering a commercial pipeline of projects
  • Building audience segmentation with creative agencies and marketing dept’s
  • Communications strategy, planning and elevating executional brilliance
  • Advising measurement such as campaign effectiveness and buzz monitoring
  • MasterCard, ExxonMobil, Nickelodeon, South African Tourism, Epilepsy Research UK
  • South Africa Airways, Department for Education
  • Outcomes
  • Increased brand consideration for South African Tourism by8% points
  • Helped drive incremental awareness and donations for Epilepsy Research UK

Media Planning Manager

Carat UK (London)
11.2010 - 01.2013
  • Media idea generation with client, their department and their other agencies
  • Managing financial reporting, fee calculation and budget & revenue forecasting
  • Audience segmentation (sizing the market) for new products in new categories
  • Beiersdorf (NIVEA / Eucerin), Gocompare.com and Disney Parks
  • Outcomes
  • NIVEA Deodorant/ASOS competition received65k entries (versus20k target)
  • GoCompare home insurance quotes increasing by6%

Client Manager

Starcom Australia (Brisbane)
01.2005 - 02.2010
  • Media planning, media booking, media negotiations & campaign post reporting
  • Attending and presenting at Subway Restaurant franchisee meetings
  • Media post analysis and competitive advertising expenditure analysis
  • 2008 TV buying audit: Increased reach goal accuracy from61% to90%
  • Subway Restaurants, Suncorp Bank, Department of Health & Safety, Talbot Hotel Group, University of Southern Queensland, Queensland Police Service, Jag Group
  • Technical competencies:
  • Google Insights / Similar Web / Ibis World / You Gov / TGI / Touchpoints / Mintel
  • Statista / Ad Dynamix / ComScore / AskThePublic.com / Google Trends / WARC
  • Citizenship and Visas:
  • Tri-citizenship: Australian / Cypriot / British (passports held in all three nations)

Skills

    Strategic Marketing Comms: Designing consumer segments, applying brand research, media strategy

    Commercial Focus: Increasing revenue through education & sales pipelines

    Insight-led Solution Creation: Applying consumer insight, marketing theory & case studies to recommendations

    Brand & Business Outcomes: Driving business results and brand-equity for companies

    Stakeholder Management: Fostering bonds with finance directors, department heads, colleagues & other agencies

    Team Leadership: Spearheading initiatives to foster team cohesion and embed a culture of learning

    Contract Governance: Embedding T&Cs, contract negotiating, and creating remuneration proposals

Capability

Listening to music, Watching comedies and documentaries, Playing tennis, Going to the gym, Reading books, Walking my dog, Monthly Non-Profit Work, Learning to surf, Seeing new towns & cities, I live in Sydney, originate from Brisbane, spent11+ years in London, and have Greek-Cypriot heritage.

Career Summary

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Certification

  • Institute of Practitioners in Advertising: IPA Commercial Certificate:2014
  • Institute of Practitioners in Advertising IPA Effectiveness Test:2015 (Credit grading)
  • MediaCom: Hothouse Leadership and Management Training Programme:2017
  • Group M: Chrysalis Leadership Course:2018
  • RADA for Business: Personal Impact2-Day Course:2019
  • Agile Working Course:2020
  • MediaCom: Communication Dynamics Webinar2021
  • Shadow Work Made Simple Course2024

Accomplishments

  • Achieved [Result] through effectively helping with [Task].
  • Collaborated with team of [Number] in the development of [Project name].

Timeline

General Manager

Hearts & Science Australia (Sydney)
09.2023 - 10.2024

MediaCom London & EssenceMediacom Sydney
11.2015 - 08.2023

Media Account Director

UM London
01.2013 - 11.2015

Media Planning Manager

Carat UK (London)
11.2010 - 01.2013

Client Manager

Starcom Australia (Brisbane)
01.2005 - 02.2010

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Peter Skarparis