Peter Ward
Paddington,QLD
Summary
Hardworking Sales Manager with 26 years experience looking to re-enter the automotive industry after re-locating to Queensland for family reasons. Skilled at working under pressure and adapting to new situations and challenges. A proven track record of collaborating with cross-functional teams and retailers to strategize and achieve sales targets and business goals. Experienced at leading and retaining teams, well respected by retailers, customers and peers with an astute ability to foster strong relationships by providing support and a genuine interest in the success of business partners and colleagues.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Head of Planning and Distribution
Mercedes-Benz Australia/Pacific
11.2021 - 05.2022
- Responsible for sales volume planning, vehicle ordering, logistics, stock management, reporting and fleet management for Mercedes-Benz Cars.
- Led team of 25 employees after restructure of Sales Department and ensured right fit for roles that were being filled.
- Received exceptional feedback across business in last "my feedback" round. Given high praise by CEO for level of positive feedback received across employees in business.
Head of Retail Sales
Mercedes-Benz Australia/Pacific
08.2018 - 11.2021
- Responsible for retailer sales performance and excellence.
- Responsible for communications to retailer network including sales bulletins and sales meetings.
- Developed sales campaigns collaborating with marketing, financial services and controlling, managed inventory ensuring minimal aged stock, enhanced customer loyalty, satisfaction and market share leadership.
- Led team of Business Development Managers fostering positive work environment, high performance and high levels of staff engagement and retention.
- Awarded #1 position in 2019 and final year of J.D. Power Australia Sales Satisfaction Index Study.
Senior Manager Corporate Sales
Mercedes-Benz Australia/Pacific
07.2014 - 07.2018
- Head of Fleet and Corporate Sales Department for Passenger Cars.
- Consistently exceeded annual performance targets set by Sales Director.
- Responsible for Managing Corporate and Fleet and leading team of Corporate Managers to promote to TOP 500 companies and ensure sales performance and excellence in retailer network.
- Achieved 400% growth in International Framework Agreement Sales.
- Increased National Rental Car Sales by 400% securing new contracts with 3 x large rental car companies.
- Secured first rental car sales contract for M-B New Zealand.
Senior Manager Company Fleet & Pre-Owned Sales
Mercedes-Benz Australia/Pacific
08.2007 - 07.2014
- Led teams responsible for National Company Fleet Management, Remarketing and Used Car Retail Sales
- Launched and managed certified used car programme.
- Launched and managed used car reporting and retailer used car business development.
- Increased stock turn of company fleet vehicles doubling sales volume while reducing age of inventory and discount required.
- Developed and Implemented new remarketing strategy and retailer incentives ensuring high residual values, profit and minimal stock holding.
- Based on survey results achieved highest dealer satisfaction for used car business of 4 main German luxury car brands over 7 years.
- Researched in UK and collaborated on business case with MB Finance to introduce very successful guaranteed buyback product 'Agility Finance' into their product portfolio.
National Pre-Owned Vehicle Sales Manager
Mercedes-Benz Australia/Pacific
02.2007 - 08.2007
- Responsible for Used Car Retail Sales and pre-launch activities of the Certified Used Car Programme
District Sales Manager
Mercedes-Benz Australia/Pacific
07.2004 - 01.2007
- Exceeded sales quotas and increased profitability through effective sales strategy, business planning and relationship management.
- Collaborated with dealerships and provided support with their marketing plans.
- Achieved Regional and National goals by resolving problems, training dealership staff members and completing action plans.
- Tracked weekly sales to develop detailed reports for senior leadership.
- Assisted and trained dealers to source right stock for their prime market area and maintain low aged inventory and achieve sales targets and market share.
- Worked diligently with dealers and Network Development to ensure high retailer standards and brand image.
District Sales Manager Queensland Region
Mercedes-Benz Australia/Pacific
03.2003 - 07.2004
Passenger Car Buyer/Valuer
Mercedes-Benz Brisbane
03.2001 - 03.2003
New Car Sales Consultant
Mercedes-Benz Brisbane
09.1999 - 03.2001
Dealer Sales Representative
Mercedes-Benz Queensland
01.1998 - 09.1999
Sales Trainee
Mercedes-Benz Queensland
01.1996 - 01.1998
Education
Certificate IV - Workplace Management
TAFE Queensland
Bracken Ridge, QLD03.2000
Skills
- Decision-Making
- Calm Under Pressure
- Friendly, Positive Attitude
- SAP Software Proficiency
- Customer Complaint Resolution
- Sales Team Leadership
- Sales Tracking
- Sales Strategy Implementation
- Direct Sales
- New Business Development
- Business development and planning
- Inventory Management
Certification
- Queensland Motor Dealer License
- Deloitte Academy of Excellence Development Program
Hobbies
Guitars, music, sport, snowboarding, golf, boating, travel, food and wine.
Timeline
Head of Planning and Distribution
Mercedes-Benz Australia/Pacific
11.2021 - 05.2022
Head of Retail Sales
Mercedes-Benz Australia/Pacific
08.2018 - 11.2021
Senior Manager Corporate Sales
Mercedes-Benz Australia/Pacific
07.2014 - 07.2018
Senior Manager Company Fleet & Pre-Owned Sales
Mercedes-Benz Australia/Pacific
08.2007 - 07.2014
National Pre-Owned Vehicle Sales Manager
Mercedes-Benz Australia/Pacific
02.2007 - 08.2007
District Sales Manager
Mercedes-Benz Australia/Pacific
07.2004 - 01.2007
District Sales Manager Queensland Region
Mercedes-Benz Australia/Pacific
03.2003 - 07.2004
Passenger Car Buyer/Valuer
Mercedes-Benz Brisbane
03.2001 - 03.2003
New Car Sales Consultant
Mercedes-Benz Brisbane
09.1999 - 03.2001
Dealer Sales Representative
Mercedes-Benz Queensland
01.1998 - 09.1999
Sales Trainee
Mercedes-Benz Queensland
01.1996 - 01.1998
Certificate IV - Workplace Management
TAFE Queensland
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